New SMEs Products Development and Improvement of Competitiveness Compliance Towards Food Standards in Sijeruk Village Banjarmangu Districts Banjarnegara Regency

Astohar Astohar (STIE Totalwin)
Andi Kartika (STIE Totalwin)
Sari Rahmadhani (STIE Totalwin)
Muhamad Saufi Che Rusuli (Universiti Kelantan Malaysia)
Rahul Bhandari (Jindal Global University)
Nico Irawan (Thai Global Business Administrational Technological College)
Chanwut Thongkamkaew (Hatyai University)
Mulyani Mulyani (STIE Totalwin)
Paskah A Sinaga (STIE Totalwin)

Jurnal Pengabdian Masyarakat Nusantara
Vol. 3 No. 4 (2021): Desember : Jurnal Pengabmas Nusantara

Micro, Small, and Medium Enterprises (MSMEs) in Sijeruk village, Banjarmangu district, Banjarnegara regency have shown significant development. However, there remain several challenges faced by UMKM entrepreneurs, including limited marketing outreach, financial reports intertwined with household finances, and inadequate innovation in product development and packaging. This community service initiative aims to address these issues effectively.