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All Journal Startupreneur Business Digital (SABDA Journal) Jurnal Pengabdian Masyarakat Nusantara Advance Sustainable Science, Engineering and Technology (ASSET)
Rahul Bhandari
Jindal Global University
Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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New SMEs Products Development and Improvement of Competitiveness Compliance Towards Food Standards in Sijeruk Village Banjarmangu Districts Banjarnegara Regency Astohar Astohar; Andi Kartika; Sari Rahmadhani; Muhamad Saufi Che Rusuli; Rahul Bhandari; Nico Irawan; Chanwut Thongkamkaew; Mulyani Mulyani; Paskah A Sinaga
Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2021): Desember : Jurnal Pengabmas Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v3i4.509

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sijeruk village, Banjarmangu district, Banjarnegara regency have shown significant development. However, there remain several challenges faced by UMKM entrepreneurs, including limited marketing outreach, financial reports intertwined with household finances, and inadequate innovation in product development and packaging. This community service initiative aims to address these issues effectively.
Licensing Socialization, Digital Marketing and MSME Bookkeeping Workshop for Retired Migrant Workers In Pagak Village Purwareja Klampok District Banjarnegara Regency Mirna Dyah Praptitorini; Anis Turmudhi; Noor Salim; Rahul Bhandari; Muhamad Saufi Che Rusuli; Marlon Rael Astillero; Benediktus Ardie Reho; Siti Shobandiyah
Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 4 (2022): Desember : Jurnal Pengabmas Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v4i4.510

Abstract

MSMEs need to provide opportunities for local entrepreneurs and utilize local resources to help stimulate economic activity and increase the competitiveness of a region as a whole. Based on the problems mentioned above, it is necessary to hold training on the use of digital marketing tools and socialize the processing of business permits for micro, small and medium enterprises (MSMEs) in Pagak Village, Banjarnegara Regency as a solution. In the socialization process, an MSME association was also formed whose members were active in the business world in Pagak Village. All presenters have tried to provide all the knowledge about the digital marketing and bookkeeping process for MSMEs and various interesting things regarding business licensing, so it is hoped that the entrepreneurial knowledge provided can be directly applied by the MSME community, especially in Pagak Village.
Comparative Evaluation of Automatic Labeling and Modeling Strategies for Indonesian Sentiment Analysis: Methodology and Performance Evaluation Khoiriya Latifa; Agung Handayanto; Nur Latifah Dwi M.S; Rahul Bhandari; Ton Nguyen Trong Hien; Doston Pirnazarov
Advance Sustainable Science Engineering and Technology Vol. 8 No. 3 (2026): May - July
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i3.2862

Abstract

Sentiment analysis is vital for understanding consumer perception, yet Indonesian sentiment classification faces challenges due to labeled data scarcity and computational constraints. This study advances automatic labeling techniques and establishes performance benchmarks for Indonesian text. The research compares two labeling approaches InSet Lexicon and IndoBERT based Hugging Face pipeline on 8,447 Tapera-related opinions. Results show InSet Lexicon produced a highly skewed distribution (89.66% neutral), while the IndoBERT pipeline achieved a more balanced distribution (47.66% neutral, 38.43% positive, 13.91% negative).. Evaluation of various modeling strategies revealed that combining InSet Lexicon + TF-IDF with Naïve Bayes or Random Forest achieved scores above 85%. While RNN-LSTM reached >90% accuracy, it required significant resources. Notably, fine-tuning IndoBERT with optimal hyperparameters yielded the most robust performance, achieving 80–90% accuracy with a low validation loss of 0.1. The study concludes that for small datasets (<12,000 samples), the most effective strategies for Indonesian sentiment analysis are either the InSet Lexicon paired with traditional Machine Learning or automatic labeling using pre-trained models followed by rigorous fine-tuning.
Optimizing Digital Marketing in Hospitality Industries Rahul Bhandari; Muhamad Viktor A Sin
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.263

Abstract

Digital marketing is currently an important aspect of the hospitality industry as it allows hotels to reach out and connect with potential guests as they spend most of their time digitally. Currently, not all hotels take advantage to spend their money on annual budgets to make digital marketing strategies more effective, such as social media, which only makes promotions without any interaction with their followers, Search Engine Optimizer investment, and online hotel review. In the competitive hospitality industry, a strong digital presence is critical to attracting and retaining customers. Hotels can use a variety of digital marketing strategies to grow their business and capture the attention of potential guests. This study uses different digital marketing strategies to do business with different social media platforms and uses the medium of search engine optimization (SEO) to optimize websites and content for specific keywords. Digital marketing is a powerful tool for hotels looking to attract and retain customers in the digital age. The main objective of the magazine is to outline digital marketing strategies for the different target groups of hotels and the most diverse tourism players. By utilizing the various channels and digital technologies available, hotels can effectively reach and engage with their audience and drive business growth.
Cloud Computing Applications In Business Development Bhupesh Rawat; Rahul Bhandari
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.285

Abstract

A crucial technology with significant consequences for company growth is cloud computing. This magazine examines how cloud computing is used in the context of company expansion and assesses how it affects several facets of organizational development. This study offers important insights into the advantages, difficulties, and best practices related to incorporating cloud computing in corporate development processes by completing an extensive literature review and looking at actual case studies. The research technique comprises a thorough examination of the body of knowledge regarding cloud computing and its function in organizational transformation. In order to pinpoint useful applications and results, case studies of businesses that effectively incorporated cloud computing into their operations are also looked at. The results reveal a number of significant benefits of using cloud computing for corporate growth. First off, cloud computing makes it simple for businesses to access a vast collection of computational resources, enabling them to grow their operations effectively and shorten the time it takes to market goods and services. With less upfront investment required for infrastructure and hardware, organizations may more efficiently allocate resources and concentrate on their core capabilities. Second, cloud computing's elasticity and scalability allow businesses to adapt swiftly to changing demand, assuring efficient resource use and low costs. Businesses may take advantage of market opportunities, adjust to shifting trends, and experience sustainable growth because to this agility. Additionally, better data security features including encryption, access controls, and data backup systems are provided by cloud computing. And finally, the use of cloud computing for corporate growth results in significant cost reductions.
Exploring the Impact of Innovation Strategies on Startupreneurs Business Growth Evelyn Anderson; Rahul Bhandari
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.748

Abstract

Innovation strategies are essential drivers for the growth and sustainability of startupreneurs in today’s highly competitive and dynamic business environment. This study aims to explore the impact of innovation strategies on the business growth of startupreneurs, focusing on how strategic innovation initiatives contribute to competitive advantage, market responsiveness, and longterm success. Using a quantitative research approach, data were collected through structured surveys distributed to startupreneurs operating in various digital industries. The data analysis employed statistical tools to identify patterns, relationships, and the extent of influence innovation strategies have on key growth indicators such as revenue, market share, and customer engagement. The results indicate a significant positive correlation between well implemented innovation strategies and measurable business growth, highlighting the importance of continuous improvement, creative problem solving, and adaptability. Furthermore, the findings suggest that startupreneurs who prioritize innovative approaches are better equipped to navigate challenges, seize opportunities, and ensure business resilience in the digital economy. In conclusion, innovation strategies are not merely optional tools but fundamental pillars for achieving sustainable growth and competitive positioning. This study contributes to the existing literature by providing empirical evidence on the relationship between innovation strategies and business growth while offering practical insights for startupreneurs aiming to thrive in rapidly evolving markets. Future research is recommended to explore sector specific innovation frameworks and their implications for diverse entrepreneurial ecosystems.
Co-Authors Agung Handayanto Andi Kartika Astohar Astohar Benediktus Ardie Reho Bhupesh Rawat Chanwut Thongkamkaew Doston Pirnazarov Evelyn Anderson Khoiriya Latifa Marlon Rael Astillero Mirna Dyah Praptitorini Muhamad Saufi Che Rusuli Muhamad Viktor A Sin Mulyani Mulyani Nico Irawan Noor Salim Nur Latifah Dwi M.S Paskah A Sinaga Sari Rahmadhani Siti Shobandiyah Ton Nguyen Trong Hien Turmudhi, Anis