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All Journal Jurnal Pengabdian Masyarakat Nusantara Perwira Journal of Community Development (PJCD)
Rahul Bhandari
Jindal Global University
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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DIGITAL TECHNOLOGY CONTRIBUTIONS IN ACTUALIZING DAWUHAN AS AN INTERNATIONAL TOURISM VILLAGE Dhian Andanarini M Savitri; Taswan; Noor Salim; Rahul Bhandari; Chadchom Ratsameemothon; Wan Mohd Nazdrol bin Wan Mohd Nasir; Azza Mariska; Fiqhi Aulia
Perwira Journal of Community Development Vol 3 No 1 (2023)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v3i1.377

Abstract

Dawuhan Village, located in Banjarnegara district, has a very high potential in terms of MSME potential and tourism village potential. The Tourism Village in Dawuhan village has led to an International Tourism Village where many foreign tourists have dated. The attraction of Dawuhan Tourism Village lies in the existence of the Rengrang Market which is professionally managed but presents a thick village atmosphere. Rengrang Market is also a potential market for MSME actors to trade their MSME products. The limitation that still needs to be improved in the management of Dawuhan Tourism Village is the ability of its human resources to utilize digital technology. For this reason, it is necessary to conduct training and assistance regarding digital marketing, digital financial reports, good tourism management, photo-making training, and E-catalogs. The training and mentoring carried out succeeded in increasing participants' knowledge about marketing digitalization and changes in the improvement of tourism magazines. Another positive impact that can be seen is that MSME participants and Dawuhan Tourism Village have begun to record financial statements properly and separately from household finances.
INCREASING THE CAPABILITIES OF PEKASIRAN VILLAGE MSMEs THROUGH SOCIALIZATION AND TRAINING IN DIGITAL MARKETING CONTENT CREATION AND BUSINESS LICENSING Rahmania Mustahidda; Sugiharti; Prihasantyo Siswo Nugroho; Rahul Bhandari; Prattana Srisuk; Muhamad Saufi Che Rusuli; Agus Rifai; Andriyanti
Perwira Journal of Community Development Vol 3 No 1 (2023)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v3i1.378

Abstract

Pekasiran Village, Batur District, Banjarnegara Regency has a role in realizing the development of MSMEs in Indonesia. MSMEs in Pekasiran village still need innovation to further improve existing MSMEs. To increase the capabilities of MSMEs, Most MSMEs in Pekasiran village do not have an effective marketing strategy and mastery of digital marketing knowledge is not yet fulfilled due to the lack of socialization regarding this matter. In accordance with the current conditions of MSMEs in Pekasiran village, dedication is carried out to improve the development of MSMEs in Pekasiran village in the form of creating product photo content, packaging, label and branding innovations, as well as marketing strategies for MSMEs using social media and existing marketplaces. The community service program to increase the development of MSMEs has been running smoothly. The main agenda or work programs that were successfully implemented included Socialization Socialization of the use of digital marketing and business licensing in order to increase the capabilities of MSMEs in Pekasiran Village and Continued outreach activities, assistance to MSMEs for packaging innovation in the form of logos and labelling. Creating and tutoring the using of social media and marketplace.
New SMEs Products Development and Improvement of Competitiveness Compliance Towards Food Standards in Sijeruk Village Banjarmangu Districts Banjarnegara Regency Astohar Astohar; Andi Kartika; Sari Rahmadhani; Muhamad Saufi Che Rusuli; Rahul Bhandari; Nico Irawan; Chanwut Thongkamkaew; Mulyani Mulyani; Paskah A Sinaga
Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2021): Desember : Jurnal Pengabmas Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v3i4.509

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sijeruk village, Banjarmangu district, Banjarnegara regency have shown significant development. However, there remain several challenges faced by UMKM entrepreneurs, including limited marketing outreach, financial reports intertwined with household finances, and inadequate innovation in product development and packaging. This community service initiative aims to address these issues effectively.
Licensing Socialization, Digital Marketing and MSME Bookkeeping Workshop for Retired Migrant Workers In Pagak Village Purwareja Klampok District Banjarnegara Regency Mirna Dyah Praptitorini; Anis Turmudhi; Noor Salim; Rahul Bhandari; Muhamad Saufi Che Rusuli; Marlon Rael Astillero; Benediktus Ardie Reho; Siti Shobandiyah
Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 4 (2022): Desember : Jurnal Pengabmas Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v4i4.510

Abstract

MSMEs need to provide opportunities for local entrepreneurs and utilize local resources to help stimulate economic activity and increase the competitiveness of a region as a whole. Based on the problems mentioned above, it is necessary to hold training on the use of digital marketing tools and socialize the processing of business permits for micro, small and medium enterprises (MSMEs) in Pagak Village, Banjarnegara Regency as a solution. In the socialization process, an MSME association was also formed whose members were active in the business world in Pagak Village. All presenters have tried to provide all the knowledge about the digital marketing and bookkeeping process for MSMEs and various interesting things regarding business licensing, so it is hoped that the entrepreneurial knowledge provided can be directly applied by the MSME community, especially in Pagak Village.
Co-Authors Agus Rifai Andi Kartika Andriyanti Astohar Astohar Azza Mariska Benediktus Ardie Reho Chadchom Ratsameemothon Chanwut Thongkamkaew Dhian Andanarini M Savitri Fiqhi Aulia Marlon Rael Astillero Mirna Dyah Praptitorini Muhamad Saufi Che Rusuli Mulyani Mulyani Nico Irawan Noor Salim Noor Salim Nugroho, Prihasantyo Siswo Paskah A Sinaga Prattana Srisuk Rahmania Mustahidda Sari Rahmadhani Siti Shobandiyah Sugiharti Taswan Taswan Turmudhi, Anis Wan Mohd Nazdrol bin Wan Mohd Nasir