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All Journal Dekave : Jurnal Desain Komunikasi Visual Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Besaung : Jurnal Seni Desain dan Budaya Jurnal Titik Imaji Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Seniman: Jurnal Publikasi Desain Komunikasi Visual Jurnal Global Ilmiah Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Desain
Hendi Thamrin
Universitas Bunda Mulia
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Analisis pengaruh brand image dan product design terhadap purchase decision (Studi empiris: Konsumen Scarlett di DKI Jakarta) Hendi Thamrin; William Sanjaya; Joanna Gabriella
Jurnal Global Ilmiah Vol. 1 No. 6 (2024): Jurnal Global Ilmiah
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/jgi.v1i6.59

Abstract

Perkembangan industri kosmetik di dunia, diikuti dengan pilihan produk dengan desain yang semakin beragam mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk memberikan bukti empiris dari hubungan pengaruh brand image dan product design terhadap keputusan pembelian. Populasi yang digunakan dalam penelitian ini adalah konsumen Scarlett di DKI Jakarta. Teknik yang digunakan adalah nonprobability sampling untuk mendapatkan responden seluruh konsumen Scarlett di Jakarta. Kuesioner yang diolah berasal dari responden yang merupakan konsumen Scarlett. Metode analisis data menggunakan Smart PLS. Penelitian ini akan memberikan bukti empiris ada pengaruh antara brand image, produk design dan juga keputusan pembelian.
Pengaruh Estetika Visual dan Personal Branding Terhadap Social Currency Content Creator TikTok di Indonesia Hendi Thamrin
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.246

Abstract

This study examines the influence of visual aesthetics and personal branding on the and social currency of TikTok content creators in Indonesia. Utilizing a quantitative methodology, this research assesses the relationship between the visual quality of content and its ability to generate social currency, as well as the impact of these variables on personal branding development. The study sample consists of randomly selected TikTok content creators. Data were collected via online questionnaires and analyzed using regression techniques. The findings are expected to provide insights for content creators on strategies to enhance visual aesthetics to maximize the effects of social currency and strengthen personal branding on digital platforms.
Perancangan Buku Panduan Sebagai Sarana Informasi Warisan Budaya Kuliner di Pasar Lama Tangerang untuk Kalangan Remaja Dewasa 17-25 Tahun Friska Bella Ananda; Hendi Thamrin
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 2 (2026): Mei: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.249

Abstract

This guidebook is designed to introduce the culinary delights of Pasar Lama Tangerang to young adults aged 17-25 who may have a limited appreciation for culinary heritage due to a lack of informative media about Pasar Lama Tangerang's cuisine. The author has crafted the guidebook to be unique and engaging, providing various types of information. Additionally, the book offers an interactive element for readers, who can participate in a contest scheduled at specific times by placing stickers in the book once they have tried 50 different foods listed. The research methodology employs a qualitative approach, aiming to describe and obtain detailed data from field results, yielding in-depth and contextual insights. This research utilizes data collection methods such as interviews, questionnaires, direct observations of the research site, and literature searches for relevant journals and articles. The design methodology adopts the design thinking approach to find solutions through creative thinking, with iterative processes to address failures and create innovative work. The visual concept of the guidebook features a simple yet modern and cool design, supported by semi-realistic illustrations to enhance its appeal. The guidebook is expected to effectively convey information and broaden readers' knowledge about the culinary offerings of Pasar Lama Tangerang.
Co-Authors Apriliani, Dita Clarence Aggamitto Dita Apriliani Ferry Agustian Sukarno Fiorenzen Chanesha Friska Bella Ananda Inne Chaysalina Jimmy, Jimmy Joanna Gabriella Santoso, Thomas William William Sanjaya William Sanjaya