Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Manajemen Margin : Journal of Islamic Banking E-Jurnal Manajemen
G.W.I. Awal Habibah
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN TRUST TERHADAP LOYALITAS PELANGGAN PADA PT. KIKI EXPRESS RATU INTAN PERMATA riska safitriani; Agustina Mutia; G.W.I. Awal Habibah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.625

Abstract

Customers are a valuable asset for every company, because they not only provide direct income through purchasing products or services, but can also be a source of positive references that help in improving the company's reputation. The aim of this research is to find out how partially or simultaneously customer relationship management and trust affect customer loyalty. In this research, researchers used the Quantitative Descriptive method. The technique used in sampling is the Isaac and Michael formula. Isaac and Michael's formula has provided useful calculation results for determining the number of samples based on an error rate of 1%, 5% and 10%. In this study the level of error or sampling error in the form of determining the number of samples is at the 10% level with a sample of 62 respondents. To collect data using questionnaires, interviews and documentation. The analysis techniques used are Data Quality Test, Classic Assumption Test, Hypothesis Test, Multiple Linear Regression Analysis and Coefficient of Determination. The research results show that: customer relationship management (CRM) (X1) has a significant effect on customer loyalty. Trust (X2) has no significant effect on customer loyalty. customer relationship management (CRM) (X1) and trust (X2) simultaneously have a significant effect on customer loyalty (Y).
ADAPTASI HARGA JUAL KERIPIK KENTANG TERHADAP FLUKTUASI HARGA BAHAN PRODUKSI PADA HOME INDUSTRY UD. KERIPIK KENTANG ANIS AGRIZKY SATIVA CAHYANI; EJA ARMAZ HARDI; G.W.I. AWAL HABIBAH
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.881

Abstract

The need for basic materials is an important thing that humans need to fulfill their daily needs. This need increases every year, the economic challenge that arises is the increase in prices, especially the price of basic materials. From this price determination, price problems often occur, one of which is a problem that is very vulnerable to price fluctuations. , from the fluctuating prices of basic commodities which have an impact on society, the increase in prices of basic commodities certainly affects the operational costs of both individual households and has an impact on a business, one of which is the home industry business. The aim of this thesis is:1. To find out what adaptation strategies are used to deal with fluctuations in the price of production materials at UD. Anis potato chips 2. To find out how prices are determined when prices of production materials fluctuate. This thesis uses a qualitative approach, the informants in this research are home industry owners and home industry customers, using data collection methods through observation, interviews and documentation. The research results show:1. Adaptation strategies carried out to maintain business in the UD home industry. Anis’s potato chips include creative change (making changes), customer focus (customer focus), and organizational learning (organizational learning).2. Determining prices when prices fluctuate, namely by paying attention to price affordability, price suitability to product quality, and price suitability to product benefits.It is hoped that the results of this research will be useful for increasing knowledge and insight in how to adapt or survive in the face of fluctuations in the price of production materials.
STRATEGI PEMASARAN JAMUR TIRAM DI DESA SIMPANG LIMBUR MERANGIN KECAMATAN PAMENANG BARAT KABUPATEN MERANGIN PROVINSI JAMBI MENURUT EKONOMI SYARIAH Okta Citra Ulya; A.A Miftah; G.W.I. Awal Habibah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i1.921

Abstract

This research aims to find out what the Marketing Strategy for Oyster Mushrooms is in Simpang Limbur Village, Merangin, West Pamenang District, Merangin Regency, Jambi Province, according to Sharia Economics, as well as knowing the Sharia economic review of the Marketing Strategy for Oyster Mushrooms in Simpang Limbur Village, Merangin, West Pamenang District, Merangin Regency, Jambi Province. This research is a field research study by exploring data sourced from the research location in the oyster mushroom business in Simpang Limbur Merangin village, West Pamenang sub-district, Merangin district, Jambi province. The subjects in this research were 5 owners, employees and consumers of the oyster mushroom business in Simpang Limbur Merangin Village, with a sampling technique using the total sampling method. Data collection techniques through observation, interviews and documentation. The data analysis technique used in this research is qualitative descriptive of primary and secondary data. The results of this research show that the marketing strategy implemented by the oyster mushroom business in Simpang Limbur Merangin Village to increase sales is adequate, by implementing a product, price, place, promotion marketing mix system. The products marketed are of good quality and use quality production materials. The prices are set in accordance with the quality of the goods and maintain price stability, meaning giving the same price to each customer without any differences between one another. Strategic business location and easy to reach consumers. Promotions implemented using 2 methods, namely: personal selling, and product discounts have been carried out well and effectively. Competent human resources according to their fields and expertise. In the production process, quality materials are used, and the physical evidence shown in the cultivation of oyster mushrooms in the marketing process is in accordance with market demand. In the review of Sharia Economics, it is concluded that the marketing strategy implemented is in accordance with sharia principles. The products offered are halal, the pricing is not burdensome for both parties, the business location is very strategic and easy for consumers to reach and the promotions are carried out honestly, correctly and with a humble attitude in serving consumers with full sincerity and without prejudice or bad-mouthing. bad luck to other oyster mushroom farmers. Human resources who understand Islamic values. A process that does not deviate from Islamic teachings, and in terms of physical form does not show the luxury of the place, and provides convenience and comfort facilities for consumers.
PENGETAHUAN MASYARAKAT TENTANG PERBANKAN SYARIAH TERHADAP MINAT MENABUNG DIBANK SYARIAH (Studi pada Masyarkat Desa Pagar Puding Kec. Tebo Ulu) G.W.I. Awal Habibah; Afriani Nur Hasanah
MARGIN: Journal of Islamic Banking Vol 1 No 1 (2021): MARGIN JOURNAL OF ISLAMIC BANKING
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/margin.v1i1.841

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan masyarakat tentang perbankan syariah terhadap minat menabung dibank Syariah. Metode penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif dengan metode analisis data yang digunakan adalah analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa : (1) Pernah Menabung, Terdapat pengaruh signifikan pengetahuan masyarakat tentang perbankan syariah terhadap minat menabung dibank syariah. Hasil Koefisien Regresinya positif berarti arah hubungannya searah, besar pengaruhnya 12,8% dan sisanya 87,2% dipengaruhi variabel lain. (2) Tidak Pernah Menabung, Terdapat pengaruh signifikan pengetahuan masyarakat tentang perbankan syariah terhadap minat menabung dibank syariah. Hasil Koefisien Regresinya positif berarti arah hubungannya searah, besar pengaruhnya 56,6% dan sisanya 43,4% dipengaruhi variabel lain.    
PENGARUH CASH HOLDING DAN GROWTH OPPORTUNITY TERHADAP PROFITABILITAS PERUSAHAAN YANG TERDAFTAR DI JAKARTA ISLAMIC INDEX (JII) PERIODE 2020-2024 Putri Loisa Br Ginting; Novi Mubyarto; G.W.I. Awal Habibah; Hansen Rusliani
E-Jurnal Manajemen Vol. 15 No. 4 (2026)
Publisher : Program Studi Sarjana Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i4.p06

Abstract

Perkembangan pasar modal syariah di Indonesia terus mengalami peningkatan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh cash holding dan growth opportunity terhadap profitabilitas perusahaan yang terdaftar di JII periode 2020–2024. Penelitian ini menggunakan metode kuantitatif dengan analisis data panel. Sampel penelitian terdiri dari 10 perusahaan selama 5 tahun pengamatan, sehingga diperoleh 50 data observasi. Hasil penelitian menunjukkan bahwa secara parsial, cash holding dan growth opportunity berpengaruh signifikan terhadap profitabilitas perusahaan. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap profitabilitas perusahaan di JII periode 2020–2024. Nilai koefisien determinasi sebesar 93,34 persen menunjukkan bahwa cash holding dan growth opportunity mampu menjelaskan profitabilitas sebesar 93,34 persen, sedangkan sisanya 6,66 persen dipengaruhi oleh faktor lain di luar penelitian ini. Dari hasil penelitian ini, diharapkan perusahaan dapat lebih memperhatikan pengelolaan kas dan peluang pertumbuhan agar kinerja keuangannya dapat meningkat, serta menjadi bahan pertimbangan bagi investor dalam mengambil keputusan investasi.   The development of the Islamic capital market in Indonesia continues togrow. This study aims to identify and analyze the influence of cash holdings and growth opportunities on the profitability of companies listed on the JII for the 2020–2024 period. This study used quantitative methods with panel data analysis. The research sample consisted of 10 companies over afive-year period, resulting in 50 observations. The results indicate that partially, cash holdings and growth opportunities significantly influence company profitability. Simultaneously, both variables also significantly influence company profitability in the JII for the 2020–2024 period. The coefficient of determination of 93.34 percent indicates that cash holdings and growth opportunities explain 93.34 percent of profitability, while the remaining 6.66 percent is influenced by factors outside the study. Based on these results, it is hoped that companies will pay more attention to cash management and growth opportunities to improve their financial performance and serve as considerations for investors in making investment decisions.
Co-Authors A.A Miftah Afriani Nur Hasanah AGRIZKY SATIVA CAHYANI Agustina Mutia Eja Armaz Hardi Hansen Rusliani Novi Mubyarto Okta Citra Ulya Putri Loisa Br Ginting riska safitriani