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All Journal Jurnal Ilmiah Ekonomi dan Manajemen EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Rahmadiah Hanum
STIE Al Washliyah Sibolga
Economics, Econometrics & Finance Other

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DAMPAK KOMITMEN DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA PEGAWAI PADA SEKRETARIAT DPRD KABUPATEN TAPANULI TENGAH Ayu Handari; Rahmadiah Hanum; Zafril Abdi Nasution
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1028

Abstract

This research seeks answers to the impact of commitment and individual characteristics on employee performance at the DPRD Secretariat of Central Tapanuli Regency. Using a sample of 35 employees, Multiple Linear Regression analysis was carried out. The results of the t test show that commitment (X1) has a positive and significant effect on employee performance (Y), with tcount of 2.551 > ttable 2.034, and Sig 0.016 < 0.05. On the other hand, individual characteristics (X2) do not have a significant effect on employee performance, with tcount 2.092 < ttable 2.034, and Sig 0.044 > 0.05. The F test states that simultaneously, commitment and individual characteristics have a positive and significant effect on employee performance (Fcount 7.151 > Ftable 3.29). The research conclusion confirms that individual commitment and characteristics have a positive and significant effect on employee performance at the DPRD Secretariat of Central Tapanuli Regency. Thus, the hypothesis of this research can be accepted, indicating that these factors partially or simultaneously influence employee performance.
Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Konsumen Pada PT. Tri Sapta Jaya Sibolga Kandida Pespian Laia; Nelly Sinaga; Rahmadiah Hanum
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 3 No. 01 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study aims to analyze the effect of Brand Image and Price on Consumer Purchase Decisions at PT. Tri Sapta Jaya Sibolga. The research method used is a quantitative approach with data collected through questionnaires distributed to 40 respondents. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient, determination coefficient, and hypothesis testing (t-test and F-test) using SPSS software. The results show that all research instruments are valid and reliable, and the data are normally distributed without multicollinearity and heteroscedasticity issues. Partially, Brand Image has a positive and significant effect on Purchase Decisions with a t-value of 3.161 and a significance level of 0.003, while Price also has a positive and significant effect with a t-value of 2.972 and a significance level of 0.005. Simultaneously, Brand Image and Price significantly affect Purchase Decisions with an F-value of 26.159 and a significance level of 0.000. The coefficient of determination of 0.586 indicates that 58.6% of the variation in Purchase Decisions can be explained by Brand Image and Price, while the remaining is influenced by other variables not examined in this study.
Co-Authors Ayu Handari Kandida Pespian Laia Nelly Sinaga Zafril Abdi Nasution