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All Journal Jurnal Scientia Jurnal Ekonomi, Manajemen, Akuntansi
Achmad Tarmizi
Fakultas Bisnis dan Ilmu Sosial, Universitas Dian Nusantara
Economics, Econometrics & Finance Education Mathematics Social Sciences

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Analysis of environmental awareness, knowledge, and income Minimarket consumers on reducing the use of plastic shopping bags Achmad Tarmizi; Muhamad Al Faruq Abdullah
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2317

Abstract

This research aims to determine the positive influence of minimarket consumers' environmental awareness, knowledge, and income on reducing the use of plastic shopping bags: A case study of minimarket consumers in the Ciputat area, South Tangerang. Data collection in this research was carried out using a survey method by distributing 100 questionnaires using an accidental sampling technique. Random sampling technique is sampling if the exact population size is not known. This research uses multiple regression analysis with the SPSS version 26 program to process and analyze research results. The research results concluded that the Environmental Awareness variable had a significant effect on reducing the use of plastic shopping bags, the Knowledge variable had a significant impact on reducing the use of plastic shopping bags, and the minimarket consumer income variable had a significant effect on reducing the use of plastic shopping bags. The environmental awareness, knowledge, and income of minimarket consumers substantially impact lessening the use of plastic shopping bags.
Determinants of green product purchase decisions Achmad Tarmizi; Muhamad Al Faruq Abdullah
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2320

Abstract

This research aims to determine the positive influence of environmental awareness, knowledge, and price on purchasing decisions for environmentally friendly products. Data collection in this research was carried out using a survey method by distributing 100 questionnaires using accidental sampling. The accidental sampling technique draws a sample size if the exact population size is unknown and yet to be discovered and uses multiple regression analysis with the SPSS version 26 program as a tool for processing and analyzing research results. The research results show that the Environmental Awareness variable does not significantly influence purchasing environmentally friendly products. The knowledge variable substantially influences the decision to purchase environmentally friendly products. The price variable substantially affects the decision to purchase environmentally friendly products. The environmental awareness, knowledge, and price variables greatly influence the decision to purchase environmentally friendly products.
Analisis Kesadaran Lingkungan, Ekuitas Merek, dan Pemasaran Digital Terhadap Keputusan Pembelian Produk Hijau: (Studi Kasus Konsumen Wilayah Grogol, Jakarta Barat) Achmad Tarmizi; Dian Meliantari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7330

Abstract

This study aims to determine the positive influence of Environmental Awareness, Brand Equity, and Digital Marketing on Purchase Decisions for Green Products: A Case Study of Consumers in the Grogol Area, West Jakarta. Data collection in this study was conducted using a survey method by distributing 100 questionnaires. The sampling technique used in this research is accidental sampling. Accidental sampling is a method of determining the sample size when the exact population size is unknown. This study employs multiple regression analysis using SPSS version 26 as the tool to process and analyze the research results. The hypothesis test results show that the Environmental Awareness variable has a significant effect on Green Product Purchase Decisions. The Brand Equity variable has a significant effect on Green Product Purchase Decisions. The Digital Marketing variable has a significant effect on Green Product Purchase Decisions. Furthermore, the Environmental Awareness, Brand Equity, and Digital Marketing variables simultaneously have a significant effect on Green Product Purchase Decisions
Co-Authors Abdullah, Muhamad Al Faruq Dian Meliantari