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POTENSI JONGGOL GARDEN DI DESA CIBODAS DALAM PROSPEK PENGEMBANGAN EKOWISATA Dian Meliantari
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 3 No 1 (2022): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.943 KB) | DOI: 10.59832/jpmk.v3i1.179

Abstract

ABSTRACT The covid pandemic has devastated the Indonesian economy, including the tourism industry. After the pandemic, tourism began to reopen, one of which was Jonggol Garden which has thepotential to be developed into eco-tourism. This study aims to determine the potential and obstacles of Jonggol Garden after the pandemic. The method used is the kuantitatif method with purposive and incidental sampling through the provision of questionnaires, interviews and secondary data from literature materials. Data analysis with SWOT and Univariate and bivariate for each observed variable. The results showed that Jonggol Garden has enough potential and opportunities as an ecotourism destination near the city even though visitors are declining. Its existence is able to support the economy of the surrounding community even though it is not yet comprehensive. The weakness of Jonggol Garden is the lack of capital for the cost of repairing facilities and infrastructure. In addition, Jonggol Garden has threats from other tours that have begun to appear around it. While the results of the bivariate analysis of the Facilities and Infrastructure variables, visitor satisfaction results are not significant. Road access to tourist attractions related to Tourism Satisfaction is very significant. Moderate Cleanliness is significantly related to Tourist Attractions Keywords: post-pandemic, ecotourism, Jonggol tourism, Jonggol Garden, Creative economy.
The Influence of Product Quality, Promotion and Brand Image on Brand Trust and Its Implication on Purchase Decision of Geprek Bensu Products Yoesoep Edhie Rachmad; Dian Meliantari; Ilham Akbar; Syamsu Rijal; Muhammad Reza Aulia
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1111

Abstract

The objective of this study is to examine how brand trust, product quality, brand image, and marketing strategies affect consumers' purchasing decisions. The sampling method utilized in this study was non-probability sampling, or purposive sampling. The distribution of questionnaires to 100 respondents who are residents of Jakarta, are older than 18, and have made at least three purchases of Geprek Bensu items served as the method for gathering data. Then, using SPSS Statistics version 29.0, path analysis was performed. The findings of this study show that brand trust affects buying decisions by having an impact on product quality. In contrast, brand trust has no bearing on the purchase decisions made by consumers.
Analisis Kinerja Keuangan PT Unilever Indonesia Tbk ditinjau dari Profitabilitas, Likuiditas, Solvabilitas Pada Periode 2017-2021 Dewidiana Soviani; Dian Meliantari
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 7 (2023): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8212792

Abstract

Penelitian ini  bertujuan untuk mengetahui kinerja keuangan PT Unilever Indoenesia Tbk  ditinjau dari profitabilitas, likuidtas dan solvabilitas periode 2017-2021. Variabel Independen dalam penelitian ini adalah Profitabilitas (ROA), Likuiditas (Current Ratio) dan Solvabilitas (DER) sedangkan variabel dependen adalah Kinerja keuangan (NPM). Teknik analisis data yang digunakan dalam penelitian ini adalah  Regresi linear  berganda menggunakan spss 25. Hasil penelitian menunjukan secara parsial profitabilitas berpengaruh terhadap kinerja, secara parsial  likuiditas berpengaruh terhadap kinerja  sedangakan solvabilitas secara parsial tidak berpengaruh terhadap kinerja.  Secara simultan profitabilitas, likuiditas dan solvabilitas  menunjukan adanya pengaruh terhadap Kinerja keuangan
Pengaruh Penempatan Kerja, Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Triwarga Dian Sakti (Honda Prima Harapan Indah) Fira Amalia; Dian Meliantari
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 4 (2023): Agustus 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v3i4.265

Abstract

Dealers function as a distribution channel for producers and consumers. In order to thrive in the auto industry and compete with other dealers offering cars with their own advantages, car dealers, where new cars are sold, need to employ a variety of sound business methods. In recent years, the automotive sector in Indonesia has grown rapidly. This research aims to find out how the performance of employees at PT Triwarga Dian Sakti (Honda Prima Harapan Indah) is influenced by the variables of Job Placement (X1), Work Motivation (X2), and Work Environment (X3) on Employee Performance (Y). This study aims to determine the effect of Work Placement, Work Motivation, and Work Environment on Employee Performance at PT. Triwarga Dian Sakti Honda Harapan Indah Bekasi. With a total of 100 employees of PT. Triwarga Dian Sakti (Honda Prima Harapan Indah) was used as a research subject. data collection methods in this study used a questionnaire and a Likert scale. This research was processed using the Smart PLS 4.0 analysis method, the results showed that Work Placement and Work Motivation had a positive effect on Employee Performance, while the work environment did not have a significant effect on Employee Performance.
Pengaruh Harga, Lokasi dan Word of Mouth Terhadap Minat Berkunjung Ke Kampung Cibarengkok Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 7 No 2 (2023): Desember 2023
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v7i2.5364

Abstract

Abstract Cibarangkok River Culinary Village is located in Cipeucang village, Cileungsi district, Bogor Regency. Tourist destinations that utilize river water flow as water tourism as well as to maintain the cleanliness of the river from garbage and maintain environmental sustainability. With the concept of inviting the surrounding community to participate in it, it is hoped that it can increase income for residents who manage culinary there. But not necessarily this tourist spot is visited by many people. So the way to make tourists come is accompanied by a fairly cheap entrance fee. The place is easy to find and close to the main highway adds positive value to this tourist spot. This research is to see and observe the influence of price, location and word of mouth on the intention to come to Cibarengkok Village. Using quantitative methods with a sample of 80 people through questionnaires. Results were processed by multiple linear regression using the SPSS 26 application. As a result, individual prices have no real impact on the intention to come to Cibarengkok village. While the Tourism Location and Word of Mouth results have a very real effect on the intention to visit Cibarengkok Village. Simultaneously, price, location and word of mouth have a real effect on the interest in visiting Cibarengkok village. Keywords: Creative Economy, Green Economy, Cibarengkok Village, Post-Pandemic Abstrak Kampung Kuliner Kali Cibarangkok berada di desa Cipeucang kecamatan Cileungsi Kabupaten Bogor. Destinasi wisata yang memanfaatkan aliran air sungai sebagai wisata air sekaligus untuk menjaga kebersihan sungai dari sampah serta menjaga kelestarian lingkungan. Dengan konsep mengajak masyarakat sekitar untuk turut berpartisipasi di dalamnya diharapkan dapat menambah penghasilan bagi warga yang mengelola kuliner di sana. Tetapi tidak serta merta tempat wisata ini banyak dikunjungi orang. Maka jalan untuk membuat wisatawan datang adalah diimingi dengan biaya tiket masuk yang cukup murah. Tempatnya mudah ditemui dan dekat dengan jalan raya utama menambah nilai positip bagi tempat wisata ini. Riset ini untuk melihat dan mengamati pengaruh harga, lokasi dan word of mouth pada niat datang ke Kampung Cibarengkok. Menggunakan metode kuantitatif dengan sampel sebanyak 80 orang melalui pemberian kuesioner. Hasil diolah dengan regresi linier berganda memakai aplikasi SPSS 26. Hasilnya, Harga secara individu tidak berdampak nyata terhadap niat datang ke kampung Cibarengkok. Sedang Lokasi Wisata dan Word of Mouth hasilnya berpengaruh sangat nyata terhadap niat mengunjungi Kampung Cibarengkok. Secara simultan harga, lokasi dan word of mouth berpengaruh nyata pada minat berkunjung ke kampung Cibarengkok. Kata Kunci: Ekonomi Kreatif, Ekonomi Hijau, Kampung Cibarengkok, Pasca Pandemi
Analisis Faktor-faktor yang Berdampak pada Jumlah Kunjungan Wisatawan Nusantara Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 8 No 1 (2024): Juni 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v8i1.5980

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Abstract Service marketing, especially in the tourism sector, began to wriggle, marked by the number of tourist attractions that have sprung up with their own charm, which of course makes competition tighter. It turns out that this new tourist spot is not necessarily visited by many people, that's why managers must be smart to develop strategies to attract visitors to come. Almost every region in Indonesia has tourist attractions with a variety of tourist attractions to lodging accommodations that compete to attract local tourists there. This study aims to see and determine the impact of jurbab tourist destinations, tourist destinations and hotel occupancy rates on Indonesian tourist visits. The method used is a quantitative method with the use of data from BPS. Further analyzed by multiple linear regression with SPSS 26. As a result, tourist destinations, tourist destinations and hotel occupancy rates partially have a significant effect on Indonesian tourist visits. Simultaneously tourist destinations, tourist destinations and hotel occupancy rates have a significant effect on Indonesian tourist visits. Keywords: Tourist Destinations, Tourist Destinations, Hotel Occupancy Rates, Tourist Visits, Domestic Tourists Abstrak Pemasaran jasa khususnya di sektor pariwisata mulai bergeliat, ditandai dengan banyaknya tempat wisata yang bermunculan dengan daya tariknya tersendiri, yang tentu saja membuat persaingan semakin ketat. Ternyata tidak serta merta tempat wisata baru ini banyak dikunjungi orang karena itulah pengelola harus pintar Menyusun strategi untuk menggaet pengunjung datang. Hampir setiap daerah di Indonesia memiliki tempat wisata dengan beragam daya tarik wisata hingga akomodasi penginapan yang berlomba menarik minat wisatawan lokal kesana. Penelitian ini bertujuan untuk melihat dan mengetahui dampak jurbab daerah tujuan wisata, destinasi wisata dan tingkat hunian hotel terhadap kunjungan wisatawan Nusantara. Metode yang digunakan adalah metode kuantitatif dengan penggunaan data dari BPS. Selanjutnya dianalisis dengan regresi linier berganda dengan SPSS 26. Hasilnya, Daerah tujuan wisata, Destinasi wisata dan Tingkat hunian hotel secara parsial berpengaruh signifikan terhadap Kunjungan wisatawan Nusantara. Secara simultan daerah tujuan wisata, destinasi wisata dan Tingkat hunian hotel berpengaruh signifikan terhadap kunjungan wisatawan Nusantara. Kata Kunci: Daerah Tujuan Wisata, Destinasi Wisata, Tingkat Hunian Hotel, Kunjungan Wisatawan, Wisatawan Nusantara
The Link of Amenities, Accessibility and Ancillary with the Selection of Tourist Destinations Dian Meliantari; Ari Apriani
Jurnal Kewarganegaraan Vol 8 No 1 (2024): Juni 2024
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v8i1.6003

Abstract

Abstract Service Tourist attractions are very important in the tourism industry. Marketing of tourism services is very dependent on the state of tourist attractions There are also many attractions that are empty of visitors. There are several factors that cause tourist destinations not to be chosen by tourists, including amenities or facilities and infrastructure that are less complete and attractive. Accessibility to locations is difficult to reach by transportation and anxiliaria or unprofessional managers. So this study was conducted to analyze these factors whether they really affect the selection of tourist destinations. The method used is a quantitative method with the use of data from BPS. Further analyzed by multiple linear regression with SPSS 26. As a result, partial amenities have a significant effect and on the selection of tourist destinations. Accessibility does not have a significant effect on the selection of tourist destinations. Ansilari has a significant influence on the selection of tourist destinations. Simultaneously, amenity, accessibility and anxiety have a significant effect on the selection of tourist destinations. Keywords: Amenity, Accessibility, Ancillary, Tourist Destination, Destination Abstrak Objek wisata merupakan hal yang sangat penting dalam industry pariwisata. Pemasaran jasa pariwisata ini sangat tergantung dengan keadaan objek wisata Banyak juga objek wisata yang sepi pengunjung. Ada beberapa faktor yang menyebabkan tujuan wisata tidak dipilih oleh wisatawan, antara lain amenitas atau sarana dan prasarana yang kurang lengkap dan menarik. Aksesibilitas menuju lokasi sulit dijangkau oleh transportasi dan ansilari atau pengelola yang tidak professional. Sehingga penelitian ini dilakukan guna menganalisis faktor-faktor tersebut apakah benar berpengaruh terhadap pemilihan tujuan wisata. Metode yang digunakan adalah metode kuantitatif dengan penggunaan data dari BPS. Selanjutnya dianalisis dengan regresi linier berganda dengan SPSS 26. Hasilnya, amenitas secara parsial berpengaruh signifikan dan terhadap pemilihan tujuan wisata. Aksesibilitas tidak berpengaruh signifikan terhadap pemilihan tujuan wisata. Ansilari berpengaruh signifikan terhadap pemilihan tujuan wisata. Secara simultan amenitas, aksesibilitas dan ansilari berpengaruh signifikan terhadap pemilihan tujuan wisata. Kata Kunci: Amenitas, Aksesibilitas, Ansilari, Tujuan Wisata, Destinasi.
Analisis Kesadaran Lingkungan, Ekuitas Merek, dan Pemasaran Digital Terhadap Keputusan Pembelian Produk Hijau: (Studi Kasus Konsumen Wilayah Grogol, Jakarta Barat) Achmad Tarmizi; Dian Meliantari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7330

Abstract

This study aims to determine the positive influence of Environmental Awareness, Brand Equity, and Digital Marketing on Purchase Decisions for Green Products: A Case Study of Consumers in the Grogol Area, West Jakarta. Data collection in this study was conducted using a survey method by distributing 100 questionnaires. The sampling technique used in this research is accidental sampling. Accidental sampling is a method of determining the sample size when the exact population size is unknown. This study employs multiple regression analysis using SPSS version 26 as the tool to process and analyze the research results. The hypothesis test results show that the Environmental Awareness variable has a significant effect on Green Product Purchase Decisions. The Brand Equity variable has a significant effect on Green Product Purchase Decisions. The Digital Marketing variable has a significant effect on Green Product Purchase Decisions. Furthermore, the Environmental Awareness, Brand Equity, and Digital Marketing variables simultaneously have a significant effect on Green Product Purchase Decisions