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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Ekonomia International Journal of Management, Economic and Accounting
Hiro Sejati
UNIVERSITAS MALAHAYATI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Financial Fitness For Young Professionals: From Savings To Investment Siti Zulaikhah; Hiro Sejati; Dede Supian
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10583

Abstract

This study investigates the financial behaviors and literacy of young professionals at CIMB Niaga Bank, focusing on savings, investment practices, financial fitness, and financial literacy. A sample of 90 customers was selected using random sampling techniques. Data was collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with Smart PLS software. The results indicate significant direct effects, with savings habits influencing both financial fitness and financial literacy. However, investment practices did not significantly mediate the relationship between investment and financial literacy. These findings underscore the importance of savings behaviors for long-term financial well-being and knowledge acquisition. The study suggests avenues for CIMB Niaga to enhance its support for customers' financial education and well-being, such as integrating savings-focused financial education initiatives and personalized investment guidance. Overall, this research provides insights into the financial behaviors and literacy of young professionals, offering implications for financial institutions and policymakers aiming to promote financial well-being among this demographic.
Analysis of Firm Value Using Financial Ratios and Board of Directors Characteristics Through the Tobin's Q Method Anindia Hadiyati Utami; Erna Listyaningsih; Hiro Sejati
International Journal of Management, Economic and Accounting Vol. 4 No. 2 (2026): April 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/twvvky61

Abstract

This study aims to analyze the effect of Return on Assets (ROA), Firm Size, Leverage, Board Size, and Board Independence on firm value, as proxied by Tobin's Q, in energy sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period. The research sample was selected using a purposive sampling method and included energy sector companies that consistently published complete financial reports during the study period. The data used were secondary, while the analytical technique applied included panel data regression, with the best model selected using the Chow, Hausman, and Lagrange Multiplier tests. The results showed that Return on Assets had a positive and significant effect on firm value, Firm Size had a negative and significant effect on firm value, while Leverage, Board Size, and Board Independence had no significant effect on firm value. Simultaneously, all independent variables significantly influenced firm value, indicating that a combination of financial performance factors and corporate governance characteristics play a role in determining the value of energy sector companies.
The Effect of Working Capital Ratio, Accounts Receivable Duration, and Solvency Ratio on the Financial Performance of Healthcare Companies with Inflation as a Moderating Variable resa selfana; Lestari Wuryanti; Hiro Sejati
International Journal of Management, Economic and Accounting Vol. 4 No. 2 (2026): April 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i2.719

Abstract

This study aims to examine and analyze the effect of Working Capital Ratio, Accounts Receivable Duration, and Solvency Ratio on the Financial Performance of Healthcare Companies with Inflation as a Moderating Variable. The approach used is quantitative, the population of this study is healthcare sector companies listed on the Indonesia Stock Exchange for the period 2021-2023, the sampling technique uses purposive sampling technique with a total sample of 14 companies. Hypothesis testing is conducted using panel data analysis and MRA. The results of the analysis indicate that the Solvency Ratio (DER) has a negative and significant effect on Financial Performance, Inflation moderates the relationship between the Solvency Ratio and Financial Performance significantly in a positive direction, Working Capital Ratio, Accounts Receivable Duration and Solvency Ratio simultaneously have a significant effect on Financial Performance, Working Capital Ratio (CR) does not have a significant effect on Financial Performance, Accounts Receivable Duration (DSO) does not have a significant effect on Financial Performance, Inflation does not moderate the relationship between Working Capital Ratio and Financial Performance, Inflation does not moderate the relationship between Accounts Receivable Duration and Financial Performance.
The Effect of Digital Literacy, Product Innovation, Business Resilience, and Entrepreneurial Orientation on the Sustainability of Culinary MSMEs in the Kemiling Area, Bandar Lampung Ahmad Munir; Rahyono; Hiro Sejati
International Journal of Management, Economic and Accounting Vol. 4 No. 2 (2026): April 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/7n8qq759

Abstract

This study aims to empirically examine the partial and simultaneous effects of digital literacy, product innovation, business resilience, and entrepreneurial orientation on the sustainability of culinary Micro, Small, and Medium Enterprises (MSMEs) in the Kemiling Area, Bandar Lampung. Grounded in the Resource-Based View (RBV) theory, this research employs a quantitative approach with a descriptive and associative survey design. Primary data were collected through Likert-scale questionnaires distributed to 109 valid respondents who are culinary MSME owners, and the data were subsequently analyzed using multiple linear regression. The findings reveal that digital literacy and product innovation do not have a significant partial effect on MSME sustainability, indicating that current technological and creative practices are still applied at a basic operational level rather than as strategic long-term drivers. In contrast, business resilience and entrepreneurial orientation exert a positive and significant partial impact, proving to be critical pillars for operational stability and adaptability in dynamic markets. Simultaneously, all four variables significantly influence MSME sustainability, accounting for 66.3% of the variance. The study concludes that while resilience and a proactive entrepreneurial mindset are dominant survival factors, culinary MSMEs must elevate their digital and innovative capabilities to achieve long-term sustainable growth and competitive advantage.
The influence of creativity, service quality, brand image, and online promotion (TikTok) on the sustainability of sales across all branches of Kiyo Café in Bandar Lampung. Feni Lestari; Rahyono; Hiro Sejati
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ctfnv435

Abstract

The rapid growth of the cafe industry in Bandar Lampung has created intense market competition, requiring business actors to have long-term strategies to maintain business sustainability. This study aims to analyze the influence of creativity, service quality, brand image, and TikTok online promotion on sales sustainability across all branches of Café Kiyo Bandar Lampung. Using a quantitative approach, data were collected via questionnaires from 97 respondents determined by the Lemeshow formula. The data were analyzed using multiple linear regression through SPSS 23 software. The results showed that partially, creativity, service quality, brand image, and TikTok promotion had a positive and significant effect on sales sustainability. Simultaneously, these four variables had a significant influence on sales sustainability with a coefficient of determination (Adjusted R-Square) value of 61.5%. These findings confirm that the synergy between product innovation, responsive service, a strong brand reputation, and effective social media utilization are key factors in maintaining sales stability amidst modern market dynamics.
The Role of Financial Literacy, Financial Inclusion, and Financial Management in Supporting the Sustainability of MSMEs Using QRIS in Kemiling Permai, Bandar Lampung Ayu Rista; Erna Listyaningsih; Hiro Sejati
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/gcqgpc69

Abstract

This study aims to empirically analyze the individual and simultaneous effects of financial literacy, financial inclusion, and financial management on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) using QRIS in Kemiling Permai, Bandar Lampung. This study employs a quantitative methodology with an explanatory research design. The sampling technique utilized was purposive sampling, resulting in a sample of 95 MSME respondents. Data was collected through a 5-point Likert scale questionnaire and analyzed using multiple linear regression. The partial test results indicate that financial literacy does not have a positive and significant effect on MSME sustainability. Conversely, financial inclusion and financial management have a positive and significant effect on MSME sustainability. Simultaneously, financial literacy, financial inclusion, and financial management have a significant effect on the sustainability of MSMEs using QRIS, collectively explaining 30.6% of the variance. The study concludes that MSME sustainability is driven more by the practical ability of business actors to access digital financial services and manage finances effectively than by theoretical financial knowledge alone.
The Influence Of AI-Based Marketing On Personalization And Automation Effectiveness In Digital Marketing Strategies: A Case Study Of Facebook Marketplace Reza Hardian Pratama; Putu Eva Julianawati; Hiro Sejati; Sri Asmirani; Ahmad Sirfi Fatoni Sirfi Fatoni
Ekonomia Vol. 15 No. 2 (2025): September
Publisher : Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the impact of artificial intelligence (AI)-based marketing on the effectiveness of personalization and automation within digital marketing strategies, with a specific focus on Facebook Marketplace. As the use of AI technologies in targeted marketing efforts continues to grow, understanding their role in enhancing user experience and marketing efficiency becomes increasingly important. Employing a quantitative case study approach with a sample of 200 respondents, this research utilizes SEM-Smart PLS as the analytical tool. It explores how AI tools implemented by Facebook Marketplace—such as algorithm-driven product recommendations, automated customer interactions, and dynamic ad placements—contribute to more personalized consumer experiences and more efficient marketing operations. Data were collected from marketing professionals and users through interviews and surveys, providing insights into perceived benefits and challenges. The findings indicate that AI significantly enhances both personalization and automation, resulting in higher engagement rates and improved conversion efficiency. However, concerns related to data privacy and algorithm transparency remain prevalent. The study concludes with recommendations for marketers aiming to optimize digital strategies through AI while upholding ethical standards and maintaining user trust.
The Effect of Financial Literacy, Digital Lifestyle, and Peer Influence on the Financial Management of Boarding House Students in Bandar Lampung Azzahra Nur Yesika; Erna Listyaningsih; Hiro Sejati
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/zwa4ph31

Abstract

This study aims to analyze the partial and simultaneous effects of financial literacy, digital lifestyle, and peer influence on the financial management of boarding house students (anak kost) in Bandar Lampung. This study employs a quantitative approach with an explanatory design. The research sample consisted of 100 respondents who are active university students aged 18–25 living in boarding houses in Bandar Lampung, selected using a purposive sampling technique. Primary data collection was conducted through an online closed-ended Likert scale questionnaire, and the collected data were analyzed using multiple linear regression. The results indicate that partially, financial literacy has a positive and significant effect on financial management (significance 0.000 < 0.05). Digital lifestyle also has a positive and significant effect on financial management (significance 0.001 < 0.05). Similarly, peer influence has a positive and significant impact on students' financial management (significance 0.012 < 0.05). Simultaneously, financial literacy, digital lifestyle, and peer influence collectively have a significant effect on the financial management of boarding students, with an influence contribution of 75.8%. In conclusion, good financial management among boarding students is shaped by a combination of adequate financial understanding, wise utilization of digital technology, and a mutually supportive peer environment.
Testing the Role ESG as Moderator: When Financial Ratios Meet Tobin's Q Harold Kevin Alfredo; Afit Afrizal; Muhammad Irfan Pratama; Hiro Sejati
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10324

Abstract

This study seeks to evaluate the role of ESG as a moderating variable concerning the relationship between financial ratios and firm value, which is assessed using Tobin's Q. The analysis focuses on companies listed in the 2025 Morningstar Sustainalytics ranking. The independent variables include key financial ratios liquidity, profitability, and leverage extracted from firms’ 2024 financial statements. ESG risk ratings are employed as the moderating variable, while Tobin’s Q serves as the dependent variable. The findings indicate that profitability has a positive and significant impact on firm value, whereas liquidity and leverage exhibit no statistically meaningful effects. Furthermore, the results show that ESG risk does not moderate the relationships between liquidity or leverage and firm value. However, ESG risk is found to weaken the positive relationship between profitability and firm value, with significance at the 10% level. Overall, the results align with signaling theory, suggesting that the strength of financial signals can diminish when unfavourable non-financial signals, such as high ESG risk, are present.
Co-Authors Afit Afrizal Ahmad Munir Ahmad Sirfi Fatoni Sirfi Fatoni Anindia Hadiyati Utami Ayu Rista Azzahra Nur Yesika Dede Supian Erna Listyaningsih Feni Lestari Harold Kevin Alfredo Lestari Wuryanti Muhammad Irfan Pratama Pratama, Reza Hardian Putu Eva Julianawati Rahyono resa selfana Siti Zulaikhah Sri Asmirani