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All Journal YUME : Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) MEDIA RISET EKONOMI Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) International Journal of Management, Business and Social Sciences
Achmad Yoki Febrima
Universitas Safin Pati
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Social Sciences

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INNOVATIVE STRATEGIES TO IMPROVE THE QUALITY OF HUMAN RESOURCES THROUGH SKILL AND COMPETENCY DEVELOPMENT Nur Wulan Intan Palupi; Dian Imami Mashuri; Achmad Yoki Febrima
International Journal of Management, Business, and Social Sciences Vol 3, No 01 (2024): MAY
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v3i01.10864

Abstract

Abstrack High-quality human resources (HR) represent invaluable assets for any organization, particularly in an era characterized by dynamic and competitive business environments. It is essential for companies not only to retain their human capital but also to continually enhance their quality. This enhancement encompasses not only technical skills but also encompasses comprehensive skill development and the nurturing of soft skills.This research adopts a literature review approach to delve into prior findings pertaining to the development of HR skills and competencies. Descriptive analysis is utilized to meticulously dissect library resources and scholarly materials. The primary objective of this research is to provide comprehensive insights into critical questions concerning objectives, implementation methodologies, and innovative strategies for fostering HR skills and competencies.By doing so, this research aims to equip organizations with valuable insights that can be instrumental in effectively managing HR, confronting rapidly evolving business challenges, and ultimately achieving corporate objectives. Through a thorough exploration of best practices and emerging trends in HR development, this research seeks to contribute to the body of knowledge that informs strategic HR management decisions in today's competitive landscape.
Analisis Strategi Pemasaran yang Digunakan oleh Usaha Mikro Mogobo Snack Tuban untuk Meningkatkan Volume Penjualan Nur Wulan Intan Palupi; Dian Imami Mashuri; Achmad Yoki Febrima
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.871

Abstract

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.
ANALISIS DAMPAK KEPERCAYAAN MEREK DAN PERSEPSI KUALITAS PADA PUTUSAN BELANJA MOBIL MEREK TOYOTA Mashuri, Dian Imami; Palupi, Nur Wulan Intan; Febrima, Achmad Yoki
Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (JEBISMA) Vol 1 No 3 (2024): April 2024
Publisher : PT. Media Edutama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70197/jebisma.v1i3.19

Abstract

The aim of this study is to investigate the influence of brand trust and perceived quality on the purchasing decisions of consumers who choose Toyota cars. This research uses a population consist-ing of all customers who purchased Toyota cars from official deal-ers located in Kudus, Jepara and Pati Regencies. Researchers took a sample of 97 people from this population. There are two types of data sources used in this research, namely secondary and primary data. By distributing closed questionnaires to respondents, re-searchers will obtain primary data in this research. Meanwhile, secondary data was obtained from relevant sources. The data un-derwent analysis employing the multiple linear regression tech-nique facilitated by the SPSS software. To test the hypothesis, researchers used simultaneous tests, partial tests, and coefficient of determination. The research results show that brand trust and per-ceived quality together have significant and a positive influence on the purchasing decisions of consumers who choose Toyota cars. Separately, the trustworthiness of a brand and the perceived quality of its products play a significant role in shaping choices when making a purchase.
Pengaruh Iklan Televisi terhadap Perilaku Pembelian Anak-Anak Di Kabupaten Pati Imami Mashuri, Dian; Yoki Febrima, Achmad; Wulan Intan Palupi, Nur
MEDIA RISET EKONOMI [MR.EKO] Vol 3 No 2 (2024): MEDIA RISET EKONOMI [MR.EKO] (in-press)
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v3i2.418

Abstract

This research examines the influence of television advertising on children's purchasing decisions in Pati Regency. The population studied in this research were children living in Pati Regency aged 13 to 17 years who watched television advertisements. Of the 225 respondents in the research sample, 202 responses, or 89.78%, were accepted and suitable for analysis. Data was collected through questionnaires. Samples were taken using convenience and purposive sampling methods. Data analysis was carried out with IBM Statistical Program for Social Sciences (SPSS) using multiple linear regression. The research results show that quality information, information intrusiveness, and preferred advertising have a positive and significant effect on children's purchasing behavior. This research suggests that the information presented is quality, accurate, reliable and timely about products and the use of popular and well-liked artists in television advertising.
Pengaruh Iklan dan Citra Merek terhadap Keputusan Pembelian Smartphone Xiaomi Mashuri, Dian Imami; Febrima, Achmad Yoki
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.886

Abstract

This research seeks to examine the impact of advertising and brand image on the purchasing decisions of Xiaomi smartphone users in Kota District, Pati Regency. The study employs multiple linear regression analysis, involving 97 respondents aged 17 and older who have either purchased or used a Xiaomi smartphone. The findings reveal that advertising significantly affects purchasing decisions, with a regression coefficient of 0.525 and a t-value of 5.503 (p < 0.05). Additionally, brand image also exerts a considerable influence, though to a lesser extent, with a regression coefficient of 0.208 and a t-value of 2.112 (p < 0.05). Together, these two variables account for around 39.4% of the variation in purchase decisions, underscoring the significance of effectively managing both advertising strategies and brand image to increase sales. The results indicate that although advertising plays a more substantial role, brand image also plays a key part in shaping consumer buying choices. This research recommends adopting a comprehensive marketing approach that also takes into account factors like product quality, pricing, and customer experience to further improve purchase outcomes.
Analisis Pengaruh Marketing Mix 7p (Product, Promotion, Price, Place, People, Process, And Physical Evidence) Terhadap Keputusan Pembelian Konsumen Mie Gacoan Di Kota Pati febrima, Achmad yoki; mashuri, Dian imami; ikawati, amalia dewi
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8293

Abstract

Competition between brands and products is very intense, forcing companies to not only survive but also continue to grow. Companies need to focus on important things, such as maintaining existing customers and actively attracting potential customers. The goal is that customers do not switch to competitors and remain loyal to the company. Noodles have become a trendy menu that is modified and varied in terms of products and how they are processed. This type of modern noodle processing is in great demand by business actors, including in Pati City. This study uses the convenience sampling method rather than nonprobability sampling because the population is large and not yet known for certain. The purpose of this study was to determine whether the variables Product (X1), Promotion (X2), Price (X3), Place (X4), People (X5), Process (X6), and Physical Evidence (X7) have an influence on the purchasing decisions of gacoan noodle consumers in Pati City (Y). The results of multiple regression analysis show that there is a correlation of 0.798 between the purchasing decisions of gacoan noodle consumers and product, price, promotion, place, people, process, physical evidence. The correlation value is R2 0.636. The results of the study showed that the variables product, price, promotion, place, people, process, physical evidence gave a positive influence of 63.6% on the purchasing decision of consumers of mie gacoan; other factors that have not been studied gave an influence of 36.4%. Keywords: product, price, promotion, place, people, process, physical evidence  
Co-Authors Dian Imami Mashuri Ikawati, Amalia Dewi Nur Wulan Intan Palupi