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AN ANALYSIS OF THE FACTORS CONTRIBUTING TO THE FAILURE OF RIDE-HAILING ADOPTION IN DEVELOPING REGIONS THROUGH THE LENS OF THE DIFFUSION OF INNOVATION MODEL: A CASE STUDY OF OKE-JEK IN MANOKWARI REGENCY Roberth Yembise; Dedi Iskandar Inan; Ratna Juita; Muhamad Indra
Jurnal Sistem Informasi Vol. 12 No. 2 (2025)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jsii.v12i2.10960

Abstract

This study analyzes the use of the Oke-Jek platform as a ride-hailing service in developing regions. The objective of the study is to identify the factors that hinder the adoption of Oke-Jek as a ride-hailing service in such areas. Currently, the utilization of Oke-Jek remains limited, particularly in regions like West Papua, leading to a research gap regarding the adoption of this service in the area. This study employs the Diffusion of Innovation Theory as its conceptual framework. Data were collected through a Google Forms-based questionnaire, with a total of 112 respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The main findings indicate that the proposed model demonstrates good reliability and validity, with an R² value of 0.628, meaning that Behavioral Intention to Use explains 62% of the variance in the use of Oke-Jek. Furthermore, the results confirm that Compatibility, Relative Advantage, and Complexity are significant factors influencing the adoption of Oke-Jek among respondents. The implications of this research support the development of ride-hailing services in developing regions. These findings can be used to design effective strategies for increasing the adoption of Oke-Jek in West Papua. In addition to providing theoretical insights, this study also offers strategies for the evaluation and optimization of ride-hailing services.   Keywords: Developing Regions, Diffusion of Innovation, Partial Least Squares Structural Equation Modeling, Ride-hailing, Technology adoption
E-Government Service for Driving Digital Creative Economy in Developing Region: Perspective of Technology Readiness Index and PLS-SEM Nanes Fitri Rahmawati; Dedi I. Inan; Ratna Juita; Muhamad Indra
Applied Information System and Management (AISM) Vol. 8 No. 1 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i1.45514

Abstract

E-government plays an important role in digital economic transformation by improving access to public services and driving economic growth. One implementation in West Papua Province is Rumahekraf, a digital marketing platform for creative economy players in the local region. However, the adoption of this platform is still low, and not many studies have examined factors that influence public acceptance of this service. Therefore, this study aims to identify factors that contribute to and inhibit users' intentions to adopt this platform in West Papua. We combine the Technology Readiness Index (TRI) and Technology Acceptance Model (TAM) to understand this phenomenon. Data was gathered via an online survey utilizing Google Forms, consisting of 157 merchants/business owners. The information was examined employing Partial Least Squares Structural Equation Modeling (PLS-SEM). The research indicates that innovativeness, perceived ease of use (PEOU), and facilitating conditions play an important role in increasing users’ intention to adopt Rumahekraf (R² = 59.4%). Additionally, PEOU also contributes to increased perceived usefulness (PU) (R² = 41.1%), which in turn strengthens the benefits perceived by users (R² = 55.7%). Optimism significantly affects PEOU but not usefulness. Meanwhile, insecurity and discomfort were not found to be major barriers to the adoption of this platform.   This research provides insights for local government and platform development in improving the effectiveness of e-government implementation in West Papua by providing more adequate infrastructure and increasing public trust in the platform.