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Adista Anjar Diany
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Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Journal : eCo-Fin

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Sosial Media Influencer : Trust, Engagement, dan Credibility Terhadap Keputusan Pembelian Produk Kosmetik Merek Lokal Pada Generasi Milenial di Banjarmasin Adista Anjar Diany; Rika Yuliyanti
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.3165

Abstract

The remarkable advancement of social media technologies as a promotional platform has transformed influencers into key agents in shaping consumer behaviour, particularly noticeable among Millennials and Generation Z. In Indonesia, the rise of local cosmetic brands has been closely tied to the effectiveness of influencer marketing strategies in building consumer trust and engagement. This research seeks to examine how trust, engagement, and credibility of social media influencers affect the purchase decisions of Millennial consumers toward local cosmetic products in Banjarmasin. A quantitative research approach was employed using a non-probability sampling technique, specifically purposive sampling. The study involved 290 Millennial respondents in Banjarmasin who had previously purchased local cosmetic products based on influencer recommendations. This study utilized an online questionnaire for data collection, and the obtained data were analyzed using the PLS approach through SmartPLS version 3.0. The study concludes that building consumer trust and fostering active engagement between influencers and audiences are crucial strategies for enhancing purchase intentions toward local cosmetic brands. This highlights the importance of authenticity and emotional connection in influencer marketing for targeting Millennial consumers.
Pengaruh Literasi Keuangan dan Literasi Digital Terhadap Minat Mahasiswa Universitas Sari Mulia Menggunakan Bank Digital Rika Yuliyanti; Suzi Suzana; Adista Anjar Diany
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3674

Abstract

Digital banks emerged as a response from commercial banks to the development of information technology and people's lifestyles in the digital era. The existence of digital banks in Indonesia is demonstrated by the increase in digital bank users from 2021 to 2033 and is predicted to continue to increase until 2026. The development of the digital financial services industry can pose a threat to communities with minimal financial and digital literacy. The purpose of this study was to investigate the influence of financial and digital literacy on the interest of Sari Mulia University students in using digital banks. This study was quantitative, involving 100 respondents. Respondents were selected using simple random sampling techniques. Data were analysed using multiple linear regression techniques. Hypotheses were tested through F-tests and t-tests. The results of the study stated that financial literacy and digital literacy influenced the interest of Sari Mulia University students in using digital banks.
Co-Authors Meiske Kristin Lumanauw Muhammad Risanta Rika Yuliyanti Rika Yuliyanti Suzi Suzana Taqwa Sultan