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All Journal Al-Kharaj: Journal of Islamic Economic and Business JURNAL ABDIMAS PLJ
Metha Dwi Apriyanti
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Investment Risk Management Strategies in the Sharia Capital Market: Perspectives of Retail and Institutional Investors Widuhung, Sisca Debyola; Yatimin; Metha Dwi Apriyanti; Luqman Hakim; Andry Priharta
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7569

Abstract

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PELATIHAN PEMANFAATAN MEDIA SOSIAL SEBAGAI PELUANG USAHA PADA UKM DI PULAU HARAPAN, KEP. SERIBU, JAKARTA Purwaningsih, Nining; Lena Erdawati; Dede Sunaryo; Metha Dwi Apriyanti; Andi Kusuma Negara
JURNAL ABDIMAS PLJ Vol. 4 No. 1 (2024): JURNAL ABDIMAS PLJ, Juli 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i1.1171

Abstract

Social media is now widely used in almost all companies, the reason is to reach consumers more quickly, easily and widely. Social media (Instagram, Whatsapp, Facebook, etc.) is part of digital marketing, namely product marketing efforts using digital media and internet networks. The change in marketing behavior from conventional to digital is not balanced by the existence of SMEs that use digital marketing, even though SMEs are believed to be able to stimulate the Indonesian economy. The methods used in this community service activity are training, lectures and questions and answers, and discussions. The result of this activity is to provide several solutions to be able to look for new business opportunities to maintain business continuity, namely utilizing social media. Apart from that, increasing digital marketing knowledge and increasing knowledge regarding the use of WhatsApp business social media as a sales promotion media. The conclusion of this activity is very useful for SMEs in providing suggestions, especially regarding digital marketing strategies.
Co-Authors Andi Kusuma Negara Andry Priharta Dede Sunaryo Lena Erdawati Luqman Hakim Nining Purwaningsih Sisca Debyola Widuhung Yatimin