Article Per Year (5 Year)
p-Index From 2021 - 2026
1.325
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Secretary and Business Administration Almana : Jurnal Manajemen dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Economics and Digital Business Review Jurnal Manajemen Maranatha Jurnal Sekretaris & Administrasi Bisnis
Syahputra, Syahputra
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
PENERAPAN MODEL KIRKPATRICK UNTUK MENGEVALUASI PELATIHAN TERHADAP KINERJA KARYAWAN PT TELKOM INDONESIA Dinda Aulia Rahmah; Syahputra Syahputra
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 2 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i2.1124

Abstract

This research aims to measure the effectiveness of the training program organized by Telkom-ITDRI (Indonesia Telecommunication & Digital Research Institute), the evaluation approach used is the Kirkpatrick Four-Levels method including, level 1 reaction (reaction), level 2 learning (learning), level 3 behavior (behavior) and level 4 result (result). The research method used in this research is descriptive with a quantitative approach. This research data was collected through distributing questionnaires and sampling was carried out using probability sampling techniques using the proportional sampling method method. There were 280 respondents in this study who were participants in the AfRAM (Agility for B2B Regional & Account Management Team) training. The analytical method used in this research is a simple regression analysis test and multiple regression analysis test and processed using SPSS 27 software. Based on the descriptive analysis, it can be concluded that the level 1 reaction variable is in the category, level 2 learning and level 4 result are in the "good" category, level 3 behavior is in the "very good" category. The relationship between reaction to employee performance has a significant effect. The relationship between learning and employee performance does not have a significant. The relationship between behavior and employee performance is influential but not significant. The relationship between results and employee performance has a significant effec. Furthermore, the relationship between reaction, learning, behavior and results simultaneously influences employee performance, this shows that the training provided is effective and able to improve employee performance.
Coffee Roast Bean Product in Bandung Amanda Nurviyan; Syahputra Syahputra
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v3i1.92

Abstract

Lifestyle changes especially in big cities of Indonesia make the coffee business grow, upstream to downstream line. Many entrepreneurs not only have coffee shop but also coffee roastery which produces roast beans. One of these is Kopi Dewa. It is an emerging startup facing new competitors every day that make it require new strategy to maintain its existence and win a bigger market. Related to this phenomenon, this study aims to determine the external factors and internal factors of Kopi Dewa in order to survive and thrive. The purpose of this research is to formulate competitive strategy of Kopi Dewa’s roast bean. This research method uses descriptive quantitative method. Data are obtained through interview, observation, questionnaire, and literature studies. These are done through, first, identifying internal and external factors of Kopi Dewa. Furthermore, these factors are shortened and given weights, ratings, and scores on the IFAS matrix and EFAS matrix. The results of both matrix show that Kopi Dewa position is included into first quadrant in the Cartesian SWOT diagram, which means growth strategy is a good strategy for Kopi Dewa in the present. Both matrix components are mapped in the TOWS Matrix and given four alternative strategies. All four alternative strategies are ranked from the most important to be implemented to the least executed. These are Growth Strategy (market penetration), followed by service quality, pause strategy, and market penetration consecutively. Keywords: business strategy, competitive strategy, coffee roast bean product, SWOT analysis
Minat beli skincare: Peran electronic word of mouth di Tiktok Alodia Lastri Dwiputri; Syahputra Syahputra
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.6399

Abstract

Product for taking care of our skin or skincare products, are one of the most traded products internationally and account for 36,1percent of the total cosmetic export and import globally products including to Indonesia. There are many skincare companies that do marketing and utilize electronic word of mouth (e-WOM) using social media. With the aim of determining the influence of e-WOM (quality, quantity, and credibility) in Tiktok on the purchase intention of skincare X products, this study was conducted by collecting research data through the distribution of questionnaires and sampling as many as 445 respondent using the purposive sampling methods. The method that used for analysis is a multiple regression analysis test and is processed by SPSS 26 software. The results of the study for descriptive analysis show that e-WOM quality and credibility are in the good category, while e-WOM quantity is very good. Judging from the data regarding multiple linear regression analysis, simultaneously e-WOM quality, quantity, and credibility have a positive and significant effect on the buying interest of skincare X products, but partially only e-WOM quantity does not have a significant effect. Based on the coefficient of determination test, it shows the influence of electronic word of mouth (e-WOM) quality, quantity, and credibility on purchase intention by 48,5 percent. This research can be used by companies to increase consumer buying interest by promoting with e-WOM and focusing on the quality, quantity, and credibility of e-WOM.
Co-Authors Ade Ilham Pratama Aditya Wardhana Alodia Lastri Dwiputri Amanda Nurviyan Anida Juliana Putri Auliannisa Gifani Berlian Nurhaliza Putri Brayoga Budi Rustandi Kartawinata Diah Khusuma Hidayah Dinda Aulia Rahmah Dita Murinda Katarika Ellen Madhalena Gifani, Auliannisa Lubna Zagladi Oryza Devirili Putri