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All Journal Jurnal Siasat Bisnis JURNAL BISNIS STRATEGI Trikonomika: Jurnal Ekonomi Jurnal Ekonomi Modernisasi JURNAL KEBANGSAAN IMAGE DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Bisnis dan Manajemen JRSI (Jurnal Rekayasa Sistem dan Industri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM YUME : Journal of Management Jurnal Plastik Rekonstruksi PERSPEKTIF Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik INFOKUM Jurnal Kewarganegaraan Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Management Accounting Business and International Research eProceedings of Management Teknovokasi : Jurnal Pengabdian Masyarakat Journal of General-Procedural Dermatology & Venereology Indonesia Journal of Business Management and Economic Development Journal of Community Service and Society Empowerment Journal of Social Science Utilizing Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Proceedings Book of International Conference and Exhibition on The Indonesian Medical Education and Research Institute Journal of Digital Community Services Journal of Social Science Utilizing Technology Multidisciplinary Indonesian Center Journal Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Aditya Wardhana
Universitas Telkom
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PENGARUH PENJUALAN PERSONAL TERHADAP PENGETAHUAN PRODUK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUV PREMIUM DI JAWA BARAT Wardhana, Aditya; Iba, Zainuddin
JURNAL KEBANGSAAN Vol 3, No 5 (2014): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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Abstract

This research can provide useful information about the importance of personal selling in building customer knowledge against the products offered by the company (product knowledge), which in turn implies an increase in consumer purchasing decisions. Research using multistage area sampling which combined between cluster random sampling and systematic random sampling done on the consumers car dealer shops in the city of Bandung, as many as 400 respondents as samples. This research using survey method with the quantitative approach. While this research type is descriptive research and verificative explanatory research. To test the hypothesis of research statistical methods used path analysis. Test results found a significant relationship between sales personnel with knowledge of the product, other than that of the test results found no significant influence between the personal selling and product knowledge of the consumer buying decisions either partially or simultaneous.Keywords: Personal Selling, Product Knowledge, Consumer Buying Decision
PENGARUH INFLASI, SUKU BUNGA SBI, NILAI TUKAR RUPIAH TERHADAP USD, PROFITABILITAS, DAN PERTUMBUHAN AKTIVA TERHADAP HARGA SAHAM PERUSAHAAN PEMBIAYAAN DI BURSA EFEK INDONESIA Iba, Zainuddin; Wardhana, Aditya
JURNAL KEBANGSAAN Vol 1, No 1 (2012): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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Abstract

This research aims at analyzing the influence of inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth and their impact to financing company’s stock price partially and simultaneously. The inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth as independent variables. Financing company’s stock price as dependent variables. The proposed hypotheses: The inflation rate, sertifikat bank Indonesia (SBI) rate, currency exchange rate of Rupiah toward US Dollar, company’s profitability and company’s asset growth have significance influences to the financing company’s stock price partially and simultaneously. The result of the research has evidenced that inflation rate, sertifikat bank Indonesia (SBI) rate, and currency exchange rate of Rupiah toward US Dollar, corporate’s profitability and asset growth are significantly related to the financing company’s stock price partially and simultaneously. The research methodology is a survey method by descriptive and verificative research. The data processing uses multiple regression models by SPSS statistical software. Population in this research are registered financing companies listed in Indonesia Stock Exchange (Bursa Efek Indonesia) from 31st March 2004 and still listed until 31st March 2011. The result of coefficient of correlation is 61,2% and it’s a strong relation between independent and dependent variables and 38,8% is the impact of other variables were not researched. Based on simultaneous hypotheses testing using F-test and partial hypotheses testing using t-test, it shows the significant impact between independent and dependent variables. From this result, there is main conclution that the company’s profitability and SBI rate have strong significant impact from the others to the financing company’s stock price.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK BENGKEL RESMI TERHADAP NILAI PELANGGAN SERTA IMPLIKASINYA PADA KEPUASAN PELANGGAN (SUATU SURVEY PADA PELANGGAN BENGKEL RESMI KENDARAAN MPV DI BAWAH 2500 CC DI KOTA BANDUNG) Wardhana, Aditya
JURNAL KEBANGSAAN Vol 2, No 3 (2013): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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This research aims to obtain empirical evidence regarding the influence of the quality of service and the brand image of the customers as well as its implications on customer satisfaction workshop ATPM official vehicle MPV under 2500 cc in Bandung. The results of this research are expected to contribute in the development of management science in particular management of marketing and consumer behavior. For the workshop as well as a type of ATPM official practitioners, expected results of this research can provide useful information about the importance of service quality, brand image, customer value, in an effort to increase customer satisfaction. Research conducted on the official workshop ATPM vehicle MPV under 2500 cc in the city of Bandung by as much as 22 official car dealers workshop from 5 ATPM. A population study of 14.947 respondents and of the population of 375 people respondents as samples. This method uses a quantitative approach with survey methods. While his research is descriptive research tipa and verificative explanatory research with a time horizon to its data in the form of cross-sectional that reflects the image of a State at any given moment. To test the hypothesis of research statistical methods used path analysis (path analysis).The test results found no significant relationship between service quality and brand image official workshop, in addition to that of the test results found no significant influence between the service quality and brand image of good customers and partially simultaneous, also found significant effects between the value customers with customer satisfaction.
USULAN RENCANA PENGUKURAN KINERJA STRATEGI BISNIS DENGAN MENGGUNAKAN KERANGKA THE BALANCED SCORECARD PADA PT PERTAMINA GAS (PERSERO) Wardhana, Aditya
JURNAL KEBANGSAAN Vol 2, No 4 (2013): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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The measurement of business performance are still focusing on financial performance as net profit, cost minimization, maximization of existing outputs and the measurement of assets that are tangible, it will not be able to measure the value of penciptaaan assets are intangible. The purpose of this research is to develop a performance measurement framework that is balanced, coherent, and comprehensive on the company which is engaged in the business of gas such as PT Pertamina Gas (Persero) by using the methods of the balanced score card. The research method used is descriptive analysis with a combination of quantitative and qualitative approaches. Data obtained from observation, interview, questionnaire, and a study of the literature. Data analysis and interpretation results illustrate that management companies have the same perception that to improve overall corporate performance starts from the perspective of learning and growth. Keywords : The Balanced Scorecard
Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium Wardhana, Aditya
Jurnal Trikonomika Vol 12, No 2 (2013): Edisi Desember 2013
Publisher : Jurnal Trikonomika

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Abstract

Penelitian ini mengkaji bagaimana implementasi strategi pasar dan bauran pemasaran serta manajemen kerelasian pelanggan yang mempengaruhi nilai pelanggan dan implikasinya pada kinerja pemasaran. Implementasi strategi pasar meliputi segmentasi pasar, penargetan dan pemosisian. Strategi bauran pemasaran meliputi produk, harga, distribusi, dan promosi (4 Ps), sementara itu kinerja pemasaran meliputi volume penjualan, keuntungan, dan pangsa pasar. Penelitian ini menggunakan metode survei dengan data penelitian dikumpulkan dari dari 100 kepala dealer resmi mobil SUV premium di Propinsi Jawa Barat dan Banten sebagai responden, dengan analisis data menggunakan analisis jalur. Berdasarkan hasil penelitian, disimpulkan bahwa kinerja pemasaran dealer resmi mobil SUV premium di Propinsi Jawa Barat dan Banten dipengaruhi oleh nilai pelanggan, dan nilai pelanggan dipengaruhi oleh implementasi strategi pasar dan strategi bauran pemasaran serta manajemen kerelasian pelanggan baik secara parsial maupun simultan.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INTENSITAS PENGGUNAAN KREDIT PERBANKAN OLEH USAHA MIKRO, KECIL, DAN MENENGAH (STUDI KASUS UMKM WILAYAH PESISIR BANTEN) Putra, Syah; Rustandi Kartawinata, Budi; Wardhana, Aditya
JURNAL KEBANGSAAN Vol 5, No 9 (2016): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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Usaha Kecil dan Menengah (UKM) di Indonesia memberikan kontribusi bagi kesempatan kerja untuk masyarakat, dan meningkatkan PDB. Ddengan jumlah penduduk yang besar dan perusahaan besar yang sedikit, maka kesempatan kerja yang ada dapat terserap oleh UKM. Data statistik yang ada menunjukkan bahwa pada tahun 2000, lebih dari 66 juta orang bekerja di Usaha Kecil, atau sekitar 99,44 % dari jumlah kesempatan kerja yang ada di Indonesia. Untuk PDB, UKM menyumbang sekitar 40 % dari total pembentukan PDB di Indonesia. Tujuan dari penelitian ini, untuk menganalisis pengaruh pengalaman usaha Usaha Mikro, Kecil dan Menengah (UMKM), tingkat pendidikan pemilik UMKM, skala usaha UMKM, karakteristik dan pola pembiayaan, kepercayaan dan komitmen terhadap intensitas penggunaan dana kredit perbankan. Objek Penelitian ini dalah pemilik UMKM di pesisir wilayah pesisir Banten, dengan sampel 100 orang, dengan pendekatan analisis regresi berganda. Hasil penelitian membuktikan Pengalaman usaha, tingkat pendidikan, skala usaha, karakteristik dan pola pembiayaan, kepercayaan dan komitmen berpengaruh secara simultan terhadap tingkat intensitas penggunaan dana. Keywords : Intensitas Penggunaan Kredit, Perbankan, UMKM
PERANCANGAN INTEGRASI SISTEM PENILAIAN KINERJA SUPPLIER DENGAN METODE DELPHI, DECISION MAKING TRIAL AND EVALUATION LABORATORY (DEMATEL), ANALYTICAL NETWORK PROCESS (ANP), DAN TRAFFIC LIGHT SYSTEM (TLS) PADA PT ME ENGINEERING Wardhana, Aditya
Jurnal Rekayasa Sistem & Industri Vol 1 No 01 (2014): Jurnal Rekayasa Sistem & Industri - Juli 2014
Publisher : School of Industrial and System Engineering, Telkom University

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Abstract

Evaluasi kinerja supplier merupakan kegiatan strategis dalam supply chain management yang dilakukan oleh PT. ME Engineering. Pendekatan Delphi diusulkan kepada perusahaan untuk mengidentifikasi ulang kriteria evaluasi supplier-nya agar sesuai dengan kebutuhan perusahaan saat ini. Pembobotan prioritas pada kriteria evaluasi juga diusulkan dengan menggunakan integrasi metode Decision Making Trial and Evaluation Laboratory (DEMATEL) dan Analytical Network Process (ANP), sehingga hasil evaluasi dapat mencapai tujuan perusahaan secara optimal. Berdasarkan analisa Delphi telah terpilih 14 kriteria yang digunakan pada evaluasi kinerja supplier. Kriteria tersebut dirangkum dalam variabel ketepatan service, price, dan green supplier.Hasil analisa integrasi metode DEMATEL dan ANP menyebutkan bahwa perusahaan sangat memprioritaskan 5 kriteria dari total 14 kriteria evaluasi, yaitu ketepatan kualitas, green process, ketepatan jumlah kirim, green product, dan ketepatan waktu kirim. Hasil evaluasi menunjukkan bahwa PT. ABC merupakan supplier terbaik pada periode evaluasi April-Juni 2012, sedangkan PT. GHI menjadi yang terbaik pada periode evaluasi Juli-September 2012.Berdasarkan analisa traffic light system, PT. ABC dan PT. GHI memiliki performa yang sangat baik pada 13 kriteria evaluasi, kecuali pada kriteria harga. PT. DEF memiliki performa yang sangat baik pada seluruh kriteria yang digunakan untuk evaluasi. PT. JKL dan PT. PQR menunjukkan kelebihannya pada kriteria ketepatan kualitas dan ketepatan waktu kirim.  Adapun PT. MNO memiliki performa yang cukup baik pada kriteria ketepatan kualitas.
ANALISIS PERBANDINGAN PRODUK UMKM JENANG MURBAROK DAN JENANG NURBAROK DI KABUPATEN KUDUS Wardhana, Aditya
JURNAL KEBANGSAAN Vol 6, No 11 (2017): JURNAL KEBANGSAAN
Publisher : JURNAL KEBANGSAAN

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ABSTRACT Jenang as one of the products of the small and medium enterprises (SMEs) at Kabupaten Kudus in Indonesia was one of the SMEs products of Indonesia. Jenang with a brand named Mubarok and Nurbarok produced by different SMEs but having a high resemblance. The purpose of this study is to find the differences of product atributes of Jenang Mubarok dan Nurbarok from different SMEs. Research methodology used the method quantitative method with the difference analysis using Mann-Whitney U-Test with the number of population as many as 1.743.882 consumers for jenang Mubarok and as many as 577.279 from jenang Nurbarok that they came from two SMEs using nonprobability sampling technique by incidental sampling with the sample as many as 100 respondents for each. There are differences between jenang Mubarok and jenang Nurbarok on SMEs at Kabupaten Kudus Keywords : Jenang, SMEs, Mann-Whitney U-Test
DETERMINAN KUALITAS LAYANAN INTERNET BANKING DENGAN MENGGUNAKAN METODE WEBQUAL VERSI 4.0 DAN PENGARUHNYA TERHADAP KEPUASAN NASABAH TOP BRAND E-CHANNEL BANK DI INDONESIA Wardhana, Aditya
IMAGE : Jurnal Riset Manajemen Vol 4, No 1 (2015): IMAGE : Jurnal Riset Manajemen. April 2015
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v4i1.2325

Abstract

Research aim was to assess the influence of the quality of services e-channel (internet banking) determinants by using the method webqual version 4.0 against satisfaction customers top brand e-hannel banks in Indonesia. They were bank BCA, bank Mandiri bank BRI, and bank BNI. The population of this study were bank customers form BCA, bank Mandiri, bank BRI, and bank BNI who used the internet banking as 17.797.523 customers by the size of samples as 400 respondents. The sampling method used nonprobability sampling by incidental sampling. The results of research showed by using regression analysis that the quality of services e-channel (internet banking) determinants (which included the usability, quality information, and interaction of quality) contributed and influenced in a partial and simultaneous significantly to the satisfaction of customers in using internet banking services by 81 % of the remaining 19 % described by other variables that not investigated in this research.
ANALISIS PENGARUH DEBT TO EQUITY RATIO, PROFIT MARGIN ON SALES, TOTAL ASSET TURN-OVER, INSTITUTIONAL OWNERSHIP DAN INSIDER OWNERSHIP TERHADAP RETURN ON EQUITY (Studi Perbandingan pada Perusahaan Non Keuangan yang Masuk LQ 45 dan Perusahaan Non Keuangan yang Tidak Masuk LQ 45 di Bursa Efek Indonesia Periode Tahun 2006-2008) Wardhana, Aditya
JURNAL BISNIS STRATEGI Vol 20, No 2 (2011): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.121 KB) | DOI: 10.14710/jbs.20.2.1-14

Abstract

Penelitian ini dilakukan untuk menguji pengaruh variabel debt to equity ratio (DER) profit margin on sales (PMS), Total Asset Turnover (TATO), Istitutional Ownership (INSTO), Insider Ownership (INSO) dan Dummy, terhadap Return on Equity (ROE) pada perusahaan non keuangan yang listed di BEI periode 2006-2008.Teknik sampling yang digunakan adalah purposive sampling dengan kriteria: (1) perusahaan yang selalu menyajikan laporan keuangan per Desember 2006-2008, dan (2) perusahaan yang sahamnya ikut dimiliki manajemen per Desember 2006-2008. Data diperoleh berdasarkan publikasi Indonesian Capital Market Directory (ICMD 2009). Diperoleh jumlah sampel sebanyak 86 perusahaan dari 272 perusahaan yang terdaftar di BEI. Teknik analisis yang digunakan adalah regresi berganda dengan persamaan  kuadrat terkecil dan uji hipotesis menggunakan t-statistik untuk menguji koefisien regresi parsial serta f- statistik untuk menguji keberartian pengaruh secara bersama-sama dengan level of significance  5%. Selain itu juga dilakukan uji asumsi klasik yang meliputi uji normalitas,  uji multikolinieritas,  uji heteroskedastisitas dan uji autokorelasi. Sedangkan untuk menguji perbedaan pengaruh debt to equity ratio (DER) profit margin on sales (PMS), Total Asset Turnover (TATO), Istitutional  Ownership  (INSTO), Insider Ownership  (INSO) and Dummy terhadap ROE pada perusahaan non keuangan LQ 45 dan perusahaan non keuangan yang tidak masuk LQ 45 di BEI digunakan variabel dummy.Selama periode pengamatan menunjukkan bahwa data penelitian berdistribusi normal. Berdasarkan hasil penelitian tidak ditemukan ditemukan adanya penyimpangan asumsi klasik, hal ini menunjukkan bahwa data yang tersedia telah memenuhi syarat untuk menggunakan model persamaan regresi linier berganda. Dari hasil analisis menunjukkan bahwa hanya data DER, PMS, dan TATO secara parsial signifikan terhadap ROE di BEI periode 2006-2008 pada level of significance kurang dari 5%, sedangkan  institutional ownership dan insider ownership tidak signifikan terhadap ROE dengan level of significance lebih besar dari 5%.
Co-Authors Affandy Agusman Aris Agne Nabilah Agnelia, Revina Anisa Agusman Aris, Affandy Al Hazmi, Nadhil Alief Maulana Aldi Akbar Amalina Fitria, Nur Anisa Agnelia, Revina Arief, Ilham Arif Kuswanto Augiani, A. S Augiani, Amani S. Azhari, Nadya Dewi Bando, Nurjannah Budi Harto Budi Rustandi Kartawinata Cakranegara, Pandu Adi Christabella, Rininta Citra, Khansa Fairuz Cleopas Martin Rumende Dadang Sudrajat Daya, Mulianah desi kristanti, desi Dg. Mapata Dien, Siphora Dwikawardhana, Galih Santika Dyah Maharani E. Mudjaddid A. Siswanto Deddy N.W.Achadiono Hamzah Shatri Efendi Efendi Em Yunir, Em Erni Juwita Nelwan, Erni Juwita Faizah, Ana Farhana, Nadya Feroniasanti, Lauda Hafifah, Ariqah Nur Halim, Jessica Hartini Hartini Hartini Hartini, Hartini - Hendy Tannady Hernawan, Moch Arif Insani, Al Fajrin Irmia Kusumadewi Irzan Soepriyadi Joko Ariawan Kaltha, Karina Kameswari, Varra Awaliah Pinus Karimah, Benati Kautsar, Raisya Ayu Kispa, Tera Kristanty Marina Natalia N Kumalawati, July Kurniasari, Dhita Leonard Nainggolan Liem, Isabella Kurnia Lis Lesmini Listiya, Marcella Tirta Mahendra Fakhri Mahir Pradana Marcellus Simadibrata Maya Kasmita Melati Putri , Nandita Melvani, Belvana Putri Meutia Zakaria Miranda, Eliza Mohamad Rachadian Ramadan Mujadid, Fajar N, NORMIYATI Natasha, Bella Nisrina Kamila Normiyati Normiyati Novialdi . Noviandi Syarif , Akhmad Nuryana, Arief Octovia, Lily Indriani Oklia, Sheila Pelitahati, Puguh Piprim B. Yanuarso, Piprim B. Pratama, Aulya Rahman Putri Pratiwi, Intan Pudjiti, Dyah Juliana Pusponegoro, Erdina Hardiono D Putri, Nandita Melati Rachmawaty Rachmawaty Rachmawaty Raharjanti, Natalia Widiasih Rahmah Kusuma, Tyas Rahmawati Rahmawati Rahmawati, Nosita Ramadhania, Dian Araminta Rasyid, Nurhayati M Revi Sesario Revina Anisa Agnelia Ricky Aditya Rismala Dewi Rustam, Musfardi Salma Nurhaliza Sandhi, Afriyanti Sandora, Normalina Santosa, Arby Mauliddan Sapinah Sapinah Sari, Ade Risna Sari, Ayu Diandra Satyani, Metta Sesario, Revi Setiawan, Evania Setyowati, Tri Mulyani Soegeng Wahyoedi Sugiarto, Adhrie Sulaiman, Syarifuddin Suryaningsih, Lilik suryawan, ryan firdiansyah Suyuti, Rizal Syah Putra, Syah Syahputra Syahputra Syahputra, Syahputra Syarif, Akhmad Noviandi Syarifuddin Syarifuddin Tanjunga, Sanjaya F. Tanjunga, Sanjaya Faisal Tedjaatmadja, Chintya Tienni Mariana Simanjorang Tjhin Wiguna Valeria, Michelle Veronica, Raja Merlinda Wina Sinaga Winanda, Rizki Aniza Winarno, Gammaditya A. Winarno, Gammaditya Adhibarata Wulandari, Yohannessa Yahya, Muh. Zainuddin Iba Zeffan Daffa Fitra Haidar Zidna, An’umillah Arini