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This Author published in this journals
All Journal International Journal of Education Management and Religion Journal of Economics and Management Technologies
Fitriani
Sekolah Tinggi Ilmu Ekonomi Nusantara Makassar
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Strategic Human Resource Development And Digital Leadership Toward Employee Performance In Smart Organizations Muh. Anugrah Prabowo Putra; Fitriani; Achmad Ridha
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1359

Abstract

This study investigates the influence of Strategic Human Resource Development (SHRD) and Digital Leadership (DL) on Employee Performance (EP) within the context of smart organizations in Makassar City, Indonesia. The study responds to the accelerating digital transformation that requires organizations to strengthen both human capital strategies and leadership competencies. Using a quantitative explanatory design, data were collected from 150 employees and line managers across financial services, digital marketing, and telecommunication sectors through a structured questionnaire using a seven-point Likert scale. The data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The measurement model showed satisfactory reliability and validity (CR > 0.80; AVE > 0.50), while the structural model revealed that both SHRD (β = 0.61; p < 0.001) and DL (β = 0.21; p < 0.01) significantly influence employee performance, explaining 58.2% of its variance (R² = 0.582). These results indicate that strategic HRD serves as a stronger and more direct predictor of performance, while digital leadership functions as a contextual enabler fostering innovation and adaptability. Theoretically, the study extends the Resource-Based View and Dynamic Capability Theory, demonstrating that performance in smart organizations is achieved through the synergy between structured human development and visionary leadership. Practically, it emphasizes that sustainable digital transformation in emerging economies must begin with strategic human transformation. Future research should explore mediating variables such as engagement or digital culture to enrich the conceptual framework of digital HRD.
Reconstructing Brand Meaning in a Local Community: A Study of Brand Glocalization in Sidrap Regency Achmad Ridha; Leny Yuliana; Fitriani; Lidya Anastasya; Ayzhary Nuhril Muthmainnah N
Journal of Economics and Management Technologies Vol. 2 No. 2 (2026): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v2i2.22

Abstract

Objectives: This study examines how the global streetwear brand Volcom has been reconstructed as a marker of cross-generational, collective identity within Sidrap Regency, South Sulawesi, Indonesia. It investigates the local meanings attached to the brand, the grassroots mechanisms driving this reconstruction, and the reasons behind its extension into non-commercial display practices. Methods: Using a qualitative case study design bounded by the phenomenon rather than a fixed location, the study draws on in-depth interviews with five purposively selected key informants across four groups (young consumers, adult consumers, community figures, and local retailers), supplemented by netnographic observation of public social media content and contextual field observation. Data were analyzed using thematic analysis. Results: Findings reveal that Volcom's original association with Californian subculture has undergone de-subculturalization, being re-signified as a symbol of regional solidarity and kinship. This reconstruction is sustained through intergenerational transmission, the curatorial role of local retailers, and social media amplification such as the "Jambul Volcom" trend. Community members further extend the brand's logo into non-commercial spaces, including vehicles and household décor, distinguishing between commercial and cultural authenticity as they do so. Research Implications: The study extends meaning transfer, glocalization, brand community, and extended self theories by demonstrating that brand meaning reconstruction can occur as an emergent, community-driven process that is spatially concentrated rather than geographically dispersed. It offers brand managers insight into how organic, grassroots brand equity can form independently of formal marketing strategy.
Co-Authors Achmad Ridha Ayzhary Nuhril Muthmainnah N Leny Yuliana Lidya Anastasya Muh. Anugrah Prabowo Putra