Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pengabdian Kepada Masyarakat Journal of Economics and Management Technologies
Lidya Anastasya
Sekolah Tinggi Ilmu Ekonomi Nusantara Makassar
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Mind Over Media: Moderasi Literasi Keuangan dalam Pengaruh Finfluencer dan FOMO terhadap Keputusan Investasi pada Investor Pemula Lidya Anastasya; Achmad Ridha; Wiwin Riski Windarsari
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4367

Abstract

This study examines the influence of finfluencers and fear of missing out (FOMO) on investment decisions among novice investors, with financial literacy as a moderating variable. The rise of social media has made finfluencers and FOMO dominant social and emotional factors in digital investing. Using a quantitative causal approach with SEM-PLS on 100 novice investors from digital platforms, the results show that both finfluencer and FOMO positively affect investment decisions. Financial literacy significantly moderates the effect of finfluencers but does not significantly moderate the relationship between FOMO and investment decisions. The findings indicate that digital investment behavior is driven by the interaction of social, emotional, and cognitive factors, with financial literacy enhancing rational evaluation of financial information. Keywords: finfluencer, fear of missing out (FOMO), financial literacy, investment decision
Pendampingan Branding Produk Berbasis Artificial Intelligence bagi UMKM Pemula di Kota Makassar William Suryanto Limoa; Samsu Alam S; Lidya Anastasya; Achmad Ridha
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 5 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v2i5.2817

Abstract

UMKM pemula umumnya masih menghadapi kendala dalam membangun identitas merek, seperti belum memiliki logo, kemasan beridentitas, slogan, dan brand story, sehingga daya saing produk relatif rendah. Perkembangan Artificial Intelligence (AI) membuka peluang bagi UMKM untuk mengembangkan branding secara lebih efektif dan efisien. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas UMKM pemula di Kota Makassar dalam membangun branding produk berbasis AI. Metode yang digunakan adalah Needs-Based Community Empowerment melalui tahapan identifikasi kebutuhan, sosialisasi, praktik penggunaan AI, pendampingan, dan evaluasi. Mitra kegiatan terdiri atas delapan UMKM sektor kuliner. Hasil kegiatan menunjukkan bahwa seluruh peserta berhasil menyusun identitas merek yang meliputi nama merek, logo, slogan, brand story, desain label, desain kemasan, dan Brand Identity Canvas, serta mengalami peningkatan pemahaman mengenai branding dan pemanfaatan AI. Kegiatan ini menunjukkan bahwa integrasi AI dalam pendampingan branding merupakan pendekatan yang efektif untuk meningkatkan kapasitas dan daya saing UMKM pemula.
Reconstructing Brand Meaning in a Local Community: A Study of Brand Glocalization in Sidrap Regency Achmad Ridha; Leny Yuliana; Fitriani; Lidya Anastasya; Ayzhary Nuhril Muthmainnah N
Journal of Economics and Management Technologies Vol. 2 No. 2 (2026): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v2i2.22

Abstract

Objectives: This study examines how the global streetwear brand Volcom has been reconstructed as a marker of cross-generational, collective identity within Sidrap Regency, South Sulawesi, Indonesia. It investigates the local meanings attached to the brand, the grassroots mechanisms driving this reconstruction, and the reasons behind its extension into non-commercial display practices. Methods: Using a qualitative case study design bounded by the phenomenon rather than a fixed location, the study draws on in-depth interviews with five purposively selected key informants across four groups (young consumers, adult consumers, community figures, and local retailers), supplemented by netnographic observation of public social media content and contextual field observation. Data were analyzed using thematic analysis. Results: Findings reveal that Volcom's original association with Californian subculture has undergone de-subculturalization, being re-signified as a symbol of regional solidarity and kinship. This reconstruction is sustained through intergenerational transmission, the curatorial role of local retailers, and social media amplification such as the "Jambul Volcom" trend. Community members further extend the brand's logo into non-commercial spaces, including vehicles and household décor, distinguishing between commercial and cultural authenticity as they do so. Research Implications: The study extends meaning transfer, glocalization, brand community, and extended self theories by demonstrating that brand meaning reconstruction can occur as an emergent, community-driven process that is spatially concentrated rather than geographically dispersed. It offers brand managers insight into how organic, grassroots brand equity can form independently of formal marketing strategy.
Co-Authors Achmad Ridha Ayzhary Nuhril Muthmainnah N Fitriani Leny Yuliana Samsu Alam S William Suryanto Limoa Windarsari, Wiwin Riski