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All Journal Transformasi Manageria: Journal of Islamic Education Management Ulil Albab
Siti Munajah
Universitas 17 Agustus 1945 Surabaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Service Quality dan Relationship Marketing terhadap Customer Retention dengan Customer Satisfaction pada Cafe Yoikona Surabaya Dwi Fitrianti; Siti Munajah; Achmad Yanu Alif Fianto
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 1 (2024): Transformasi Manageria: Journal of Islamic Education Management (inPress)
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i1.6673

Abstract

This study aims to determine the effect of Service Quality and Relationship Marketing on Customer Retention with Customer Satisfaction. The method used is quantitative. The number of samples in this study were 70 with respondents being consumers who had visited cafe yoikona Surabaya. Questionnaire distribution and data collection via google form. The data analysis technique in this study uses the SEM PLS approach. The test results found that service quality and relationship marketing have a significant positive effect on customer satisfaction at Cafe yoikona Surabaya, service quality has a significant positive effect on customer retention at Cafe yoikona Surabaya, relationship marketing has an insignificant positive effect on customer retention at cafe Yoikona Surabaya, customer satisfaction has a significant positive effect on customer retention at cafe yoikona Surabaya, service quality has a significant positive effect on customer retention through customer satisfaction at cafe Yoikona Surabaya, and relationship marketing has a significant positive effect on customer retention through customer satisfaction at cafe Yoikona Surabaya.
Kepuasan Kerja Sebagai Mediator Dalam Hubungan Stres Kerja, Motivasi, Dan Dukungan Organisasi Terhadap Kinerja Karyawan: Tinjaun Literatur Khairil Anwar; Abdul Halik; Siti Munajah; Pardomuan Pardosi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 5: April 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i5.16643

Abstract

Penelitian ini bertujuan untuk mengkaji peran kepuasan kerja sebagai mediator dalam hubungan antara stres kerja, motivasi, dan dukungan manajemen terhadap kinerja karyawan. Tinjauan literatur ini mencakup berbagai studi yang menunjukkan bahwa stres kerja dapat berdampak negatif pada kinerja karyawan, sedangkan motivasi dan dukungan manajemen cenderung meningkatkan kinerja. Kepuasan kerja diidentifikasi sebagai faktor kunci yang menghubungkan variabel-variabel tersebut, di mana tingkat kepuasan kerja yang tinggi dapat mengurangi dampak negatif dari stres dan meningkatkan respons positif terhadap motivasi dan dukungan manajemen. Temuan dari penelitian ini diharapkan dapat memberikan wawasan bagi organisasi dalam mengelola faktor-faktor yang memengaruhi kinerja karyawan, serta menekankan pentingnya menciptakan lingkungan kerja yang mendukung kepuasan karyawan.
Co-Authors Abdul Halik Achmad Yanu Aliffianto Dwi Fitrianti Khairil Anwar Pardomuan Pardosi