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All Journal Jurnal Ekonomi dan Bisnis Jurnal Cendekia Ilmiah
Riris Amigo Simatupang
Universitas Negeri Medan
Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Kepemimpinan Para Pemimpin Organisasi Kemahasiswaan di Universitas Negeri Medan Hapni Laila Siregar; Farhan Farhan; Irvan Affandi; Isna Firdasari Ajwa; Riris Amigo Simatupang; Rizky Ramadhan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3803

Abstract

In the context of the development of Student organizations, leadership plays an important role in determining the direction, quality, and success of an organization. Leadership is defined as something that influences others in order to realize the goals of the "organization Sakdiah" states, that leadership is a person's ability to lead and occupy positions, as leaders of work units, so that with his positive behavior he contributes to the achievement of the organization. This study examines the implementation of leadership spirit in the context of organizational learning at the Faculty of Economics, Medan State University. This study used qualitative research methods with 35 students as participants. Data is collected through online surveys using Google Forms. The analysis is based on five indicators: honest, responsible, problem-solving ability, trustworthy, and sensitive to input. The results showed that 53.32% of students rated the leadership of faculty at the university as good, although it needs improvement. The study shows that to improve leadership, organizational leaders must focus on self-development, learn from experience, and focus on organizational improvement.
Pengembangan Produk dan Strategi Pemasaran pada Penjualan Produk Umkm Kebab Cake : (Studi Kasus di Warung Kebab By Al-Barra Kota Binjai) Juan Charmel Askelon Siregar; Nurul Wardani Lubis; Riris Amigo Simatupang; Gaby P F Tampubolon; Reyka Triana Yohana Sidabatur
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3828

Abstract

This study examines the product development and marketing strategies of the Kebab Cake By Al-Barra in Binjai City, aiming to increase consumer interest and sales. Warung Kebab By Al-Barra, established in 2021, initially sold regular kebabs before innovating with the kebab cake product, which is more appealing to consumers compared to traditional sweet cakes. In addition to kebab cakes, other products such as kebab box packages and kebab pizza were also developed. The marketing strategies implemented include sales through physical stores and digital marketing via social media and food delivery applications. Furthermore, attractive product design, discount promotions, and quality control are integral parts of their marketing strategy. The research results show that these product innovations and marketing strategies are effective in increasing interest and sales, making the kebab cake a popular product in Binjai City and providing an important example for other in facing intense competition.
Pengaruh Cita Rasa, Persepsi Kualitas Pelayanan, dan Harga terhadap Kepuasan Konsumen Muda Burger Kota Binjai Riris Amigo Simatupang; Zulkarnain Siregar
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.2112

Abstract

Penelitian ini dilatarbelakangi oleh perubahan operasional dan penyesuaian produk Muda Burger Kota Binjai pasca-vakum di tengah persaingan kuliner yang ketat, yang memunculkan beragam persepsi konsumen terkait konsistensi cita rasa, standar pelayanan, dan kesesuaian harga. Penelitian ini bertujuan untuk menganalisis pengaruh cita rasa, persepsi kualitas pelayanan, dan harga terhadap kepuasan konsumen Muda Burger Kota Binjai. Menggunakan pendekatan kuantitatif deskriptif, data primer dikumpulkan melalui kuesioner terstruktur dari sampel konsumen. Analisis data meliputi uji validitas, reliabilitas, uji asumsi klasik, dan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, cita rasa, persepsi kualitas pelayanan, dan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Temuan ini mengindikasikan bahwa kombinasi rasa yang konsisten, pelayanan yang prima, dan harga yang sesuai merupakan faktor kunci dalam memenuhi ekspektasi konsumen.
Co-Authors Farhan Farhan Gaby P F Tampubolon Hapni Laila Siregar Irvan Affandi Isna Firdasari Ajwa Juan Charmel Askelon Siregar Nurul Wardani Lubis Reyka Triana Yohana Sidabatur Rizky Ramadhan Siregar, Zulkarnain