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All Journal Innovative: Journal Of Social Science Research J-CEKI
Idrus Hamonangan Pane
Universitas Negeri Medan
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk Dan Promosi Berbasis Kearifan Lokal Terhadap Keputusan Pembelian Pada Sambal Teri Bajak Medan Agus Rahmad Hidayat; Putri Najwa Safitri; Irene Checilia Sihotang; Hera Wati; Laras Fitri Aini Hasibuan; Bio Hasian Siregar; Idrus Hamonangan Pane; Irwansyah Putra; Fazli Rachman
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.10971

Abstract

Sambal Teri Bajak Medan merupakan oleh-oleh khas Medan yang menggunakan bahan baku ikan teri Medan. Tujuan penelitian ini adalah untuk mengetahui bagaimana kualitas produk dan kampanye berbasis kearifan lokal memengaruhi keputusan konsumen untuk membeli cabai Teri Bajak Medan. Penelitian ini menggunakan metode kuantitatif, dengan pengumpulan data melalui survei. Hasil penelitian menunjukkan bahwa kearifan lokal dan kualitas produk memiliki pengaruh yang signifikan pada pilihan konsumen saat melakukan pembelian. Ketika datang ke Saus Sambal Teri Bajak Medan, jelas bahwa semakin banyak promosi berbasis kearifan lokal dan kualitas produk, semakin banyak konsumen yang memilih untuk membeli produk tersebut. Penemuan ini memberikan implikasi penting bagi UMKM untuk meningkatkan kualitas produk mereka dan menggunakan kampanye berbasis kearifan lokal untuk membuat konsumen lebih tertarik untuk membeli produk mereka.
Analisis Karakter Kesabaran Mahasiswa dalam Mengatasi Stress Akademik di Universitas Negeri Medan Hapni Laila Siregar; Maya Martiza Sari; Muhammad Baihaqi; Idrus Hamonangan Pane; Nadya Viska Harahap; Dina Aulia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3953

Abstract

This research shows that the majority of Medan State University students experience stress due to task pressure. This research aims to analyze the relationship between the level of patience and academic stress in students at the Faculty of Economics. This research uses qualitative methods with student respondents at the economics faculty. This research also highlights the importance of religious values, especially patience in Islam, in facing life's challenges, including academic stress. The approach was carried out inductively, starting with data coding to identify the main themes that emerged from the questionnaire results. This study was selected through a purposive sampling technique, where they were selected based on certain criteria relevant to the research subject, such as education level, gender, and experience in dealing with academic stress. Data was collected by distributing in-depth questionnaires starting from April 6 2024 to April 10 2024. Thus, from the research results, a significant relationship was found between the level of patience and the level of academic stress in students at the Faculty of Economics. Data analysis shows that students with higher levels of patience tend to have lower levels of academic stress, while those with lower levels of patience tend to experience higher levels of academic stress. This research contributes to the understanding of the factors that influence academic stress and emphasizes the importance of integrating religious values ​​in improving students' well-being and academic achievement, especially in the context of religious life which is rich in moral and spiritual values.
Co-Authors Agus Rahmad Hidayat Bio Hasian Siregar Dina Aulia Fazli Rachman Hapni Laila Siregar Hera Wati Irene Checilia Sihotang Irwansyah Putra Laras Fitri Aini Hasibuan Maya Martiza Sari Muhammad Baihaqi Nadya Viska Harahap Putri Najwa Safitri