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All Journal Journal on Education Jurnal Cendekia Ilmiah All Fields of Science Journal Liaison Academia and Sosiety
Maya Martiza Sari
Universitas Negeri Medan
Humanities Education Social Sciences

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Analisis Strategi Pemasaran pada PT Astra Internasional TBK Shintami Oktavia; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Radhika Narwastu; Maya Martiza Sari; Cecilia Miranda Lumbangaol; Dicky M.C Sinulingga
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7685

Abstract

This research aims to determine the analysis of marketing strategies at PT Astra Internasional Tbk. In this research we will carry out an analysis of the company so that we can analyze how marketing from Pt Astra Internasional Tbk. The type of research used is quantitative research using secondary data where we take existing marketing data. The result is to create statistics regarding previous marketing analysis at Pt Astra Tbk so that we can make decisions on future sales. With this research, it is hoped that it can provide motivation to employees to increase sales and support the company's existence.
Analisis Strategi Pemasaran pada PT Astra Internasional Tbk Shintami Oktavia; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Radhika Narwastu; Maya Martiza Sari; Cecilia Miranda Lumbangaol; Dicky M.C Sinulingga
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7687

Abstract

Information within a company is very important to support sustainability development, so there is a reason that information is really needed for a company company. One company that uses an integrated information system network to make business easier the company is PT. Telkom . Telkom demands to be even better improve the quality and quantity of its services in order to become a company the best telecommunications in Indonesia and even the world, not only that, PT Telkom too Realizing that there is the importance of human resources (HR) in helping company to achieve its main targets, and in helping the company to achieve main target, and in its implementation must take into account social interests, functional and employee.
Analisis Karakter Kesabaran Mahasiswa dalam Mengatasi Stress Akademik di Universitas Negeri Medan Hapni Laila Siregar; Maya Martiza Sari; Muhammad Baihaqi; Idrus Hamonangan Pane; Nadya Viska Harahap; Dina Aulia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.3953

Abstract

This research shows that the majority of Medan State University students experience stress due to task pressure. This research aims to analyze the relationship between the level of patience and academic stress in students at the Faculty of Economics. This research uses qualitative methods with student respondents at the economics faculty. This research also highlights the importance of religious values, especially patience in Islam, in facing life's challenges, including academic stress. The approach was carried out inductively, starting with data coding to identify the main themes that emerged from the questionnaire results. This study was selected through a purposive sampling technique, where they were selected based on certain criteria relevant to the research subject, such as education level, gender, and experience in dealing with academic stress. Data was collected by distributing in-depth questionnaires starting from April 6 2024 to April 10 2024. Thus, from the research results, a significant relationship was found between the level of patience and the level of academic stress in students at the Faculty of Economics. Data analysis shows that students with higher levels of patience tend to have lower levels of academic stress, while those with lower levels of patience tend to experience higher levels of academic stress. This research contributes to the understanding of the factors that influence academic stress and emphasizes the importance of integrating religious values ​​in improving students' well-being and academic achievement, especially in the context of religious life which is rich in moral and spiritual values.
Pengaruh Organizational Commitment dan Self Efficacy terhadap Kinerja Pegawai di Badan Narkotika Nasional Provinsi BNNP Sumatera Utara Maya Martiza Sari; Saidun Hutasuhut
All Fields of Science Journal Liaison Academia and Sosiety Vol. 6 No. 2: Juni 2026
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v6i2.1392

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh organizational commitment dan self efficacy terhadap kinerja pegawai di Badan Narkotika Nasional Provinsi BNNP Sumatera Utara baik secara parsial maupun simultan Penelitian ini dilatarbelakangi oleh adanya fluktuasi capaian kinerja organisasi dalam tiga tahun terakhir serta masih terdapatnya ruang peningkatan pada dimensi komitmen organisasi dan keyakinan diri pegawai dalam menjalankan tugas tugas yang kompleks dan berisiko tinggi Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner Sampel penelitian berjumlah 54 pegawai BNNP Sumatera Utara yang ditetapkan dengan teknik sampling jenuh Data dianalisis menggunakan regresi linear berganda dengan bantuan SPSS versi 26 0 Hasil penelitian menunjukkan bahwa: 1 organizational commitment berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t hitung sebesar 5 357 dan signifikansi 0 000; 2 self efficacy berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai t hitung sebesar 7 726 dan signifikansi 0 000; 3 organizational commitment dan self efficacy secara simultan berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai F hitung sebesar 85 994 dan signifikansi 0 000 Koefisien determinasi R Square sebesar 0 771 menunjukkan bahwa kedua variabel independen mampu menjelaskan 77 1 Persen variasi kinerja pegawai Self efficacy terbukti menjadi variabel paling dominan dengan koefisien regresi sebesar 1 286 dibandingkan organizational commitment sebesar 0 859 Kesimpulan penelitian ini menegaskan bahwa peningkatan kinerja pegawai BNNP Sumatera Utara dapat dilakukan melalui penguatan komitmen organisasi dan pengembangan keyakinan diri pegawai secara berkelanjutan
Co-Authors Cecilia Miranda Lumbangaol Dicky M.C Sinulingga Dina Aulia Fachry Abda El Rahman Hapni Laila Siregar Hasiandra Simanjuntak Hasiandra Simanjuntak Hutasuhut, Saidun Idrus Hamonangan Pane Muhammad Baihaqi Nadya Viska Harahap Putri Sandrina Sitompul Radhika Narwastu Shintami Oktavia