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All Journal Indonesian Community Journal
Fauziah Afriyani
Universitas Indo Global Mandiri, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Pelatihan Pembuatan Pempek untuk Meningkatkan Keterampilan dan Penggerak Ekonomi Berbasis Masyarakat Terttiaavini Terttiaavini; Tedy Setiawan Saputra; Lesfandra Lesfandra; Fauziah Afriyani
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4591

Abstract

This pempek-making training was organised as an effort to improve skills and encourage community-based economic growth in Palembang City. The problems faced are the limited knowledge and skills of the community in producing quality pempek and the lack of opportunities to develop micro businesses in the culinary field. The purpose of this training is to provide training and support to women in Palembang City who are interested in starting various pempek making business, so as to open new business opportunities, create jobs, and increase income and economic welfare. The training involved collaboration with the Palembang City Trade Office. The results of the training showed that participants were satisfied with the training materials, instructors, facilities, training process and training outcomes. However, there was dissatisfaction with the economic impact that has not been felt by the participants. This training requires further evaluation and improvement strategies to have a more significant impact
Worksop Digital Marketing Promosi Penjualan Keripik Daun Kelor Hasil Industri Kreatif Mahasiswa Universitas Indo Global Mandiri Agustina Heriyati; Fauziah Afriyani; Harsi Romli; Indah Pratiwi Putri; Mulyati Mulyati
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5243

Abstract

Moringa leaf chips are an innovative product from the creative industry of Indo Global Mandiri University students which has great potential to develop in local and international markets. However, the main challenge faced is the lack of knowledge and skills in digital marketing that can support product promotion and sales effectively. This workshop was held with the aim of increasing students' capacity in using digital marketing strategies to market Moringa leaf chips. This activity includes intensive training regarding creative content creation, social media management, search engine optimization (SEO), and the use of e-commerce. Apart from that, this workshop also provides mentoring and direct practice sessions to help participants apply the knowledge they have gained. It is hoped that the results of this workshop can increase students' knowledge about digital marketing, expand market reach, and increase sales of Moringa leaf chips as a superior product at Indo Global Mandiri University.
Co-Authors Agustina Heriyati Harsi Romli Indah Pratiwi Putri Lesfandra Lesfandra Mulyati Mulyati Terttiaavini, Terttiaavini