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Worksop Digital Marketing Promosi Penjualan Keripik Daun Kelor Hasil Industri Kreatif Mahasiswa Universitas Indo Global Mandiri Agustina Heriyati; Fauziah Afriyani; Harsi Romli; Indah Pratiwi Putri; Mulyati Mulyati
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5243

Abstract

Moringa leaf chips are an innovative product from the creative industry of Indo Global Mandiri University students which has great potential to develop in local and international markets. However, the main challenge faced is the lack of knowledge and skills in digital marketing that can support product promotion and sales effectively. This workshop was held with the aim of increasing students' capacity in using digital marketing strategies to market Moringa leaf chips. This activity includes intensive training regarding creative content creation, social media management, search engine optimization (SEO), and the use of e-commerce. Apart from that, this workshop also provides mentoring and direct practice sessions to help participants apply the knowledge they have gained. It is hoped that the results of this workshop can increase students' knowledge about digital marketing, expand market reach, and increase sales of Moringa leaf chips as a superior product at Indo Global Mandiri University.
Pelatihan pemanfaatan teknologi artificial intelligence bagi guru sekolah dasar Imelda Saluza; Evi Yulianti; Indah Pratiwi Putri; Dona Marcelina; Dewi Sartika
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.23838

Abstract

Abstrak Dalam melaksanakan proses pembelajaran, guru dituntut untuk dapat terus menerus melakukan pembelajaran yang adaptif dan up to date yang didukung teknologi canggih. Teknologi canggih yang sering digunakan adalah Artificial Intellegence. Berdasarkan hasil observasi dan diskusi tim pengabdian kepada masyarakat (PKM) dan kepala sekolah SD Negeri 13 Palembang belum pernah mendapatkan pengetahuan memanfaatkan AI untuk mendukung proses pembelajaran dalam hal pencarian materi dan bahan ajar, karenanya tim PKM dan mitra memutuskan untuk melakukan kegiatan pelatihan memanfaatkan AI dalam pembelajaran. Dalam pelaksanaannya dilakukan dengan menggunakan metode Participatory Action Research (PAR) dengan empat tahapan yaitu perencanaan, tindakan, evaluasi dan refleksi. Setelah kegiatan dilaksanakan dilakukan analisis dari proses evaluasi dan refleksi kegiatan. Hasil evaluasi menunjukkan rata-rata peserta pelatihan mengalami peningkatan pengetahuan dan keterampilan sebesar 68,9%. Sedangkan hasil refleksi menjelaskan faktor pendukung dan kendala pelaksanaan. Adapun faktor pendukung yaitu adanya antusias peserta, dukungan kepala sekolah dan layanan internet yang lancar. Sedangkan faktor kendala antara lain adalah terdapat guru yang tidak membawa laptop, ada guru yang hampir pensiun dan merasa kurang membutuhkan pelatihan serta guru yang lupa akun email. Kata kunci: pembelajaran; materi; bahan ajar; metode PAR. Abstract In carrying out the learning process, teachers are required to be able to continuously carry out adaptive and up-to-date learning supported by advanced technology. The advanced technology that is often used is Artificial Intelligence. The community service team (PKM) and the principal of SD Negeri 13 Palembang conducted observations and had discussions. Based on their findings, they decided to conduct training activities that use AI in learning because they had no prior experience using it to support the learning process in terms of finding resources and teaching materials. Planning, action, evaluation, and reflection are the four stages of the Participatory Action Research (PAR) methods that were used in its execution. Following the completion of the task, an analysis of the assessment procedure and a contemplation of the task are conducted. According to the evaluation data, the typical training participant saw a 68.9% improvement in knowledge and abilities. In the meantime, the reflection's findings clarify the implementation's enabling elements and challenges. Enthusiastic participation, the principal's encouragement, and reliable internet access are the supporting aspects. In the meanwhile, teachers who forget their email accounts, are nearing retirement and believe they don't need training, and don't bring laptops are all restrictive factors. Keywords: learning; materials; teaching materials; PAR methods.