Sifak Sifak
Universitas Pakuan

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Educational Management Operations Research in Broadcasting: A SITOREM-Based Strategy for Training Optimization Sifak Sifak; Soewarto Hardhienata; Dian Wulandari
JURNAL AL-TANZIM Vol 10, No 3 (2026)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v10i3.14642

Abstract

This study aims to formulate priority strategies to improve the effectiveness of education and training in the production and broadcasting sector at a television station using the Scientific Identification Theory to Conduct Operation Research in Education Management (SITOREM) approach. The study used a quantitative descriptive method involving 164 employees selected through quota sampling from a population of 278 employees at 30 TVRI stations in Indonesia. Data were collected using a questionnaire measuring the effectiveness of education and training, competency development, transformational leadership, and communication and information technology literacy. Data analysis was conducted using path analysis and SITOREM analysis. The results showed that communication technology literacy had the strongest direct influence on the effectiveness of education and training (β = 0.472), followed by transformational leadership (β = 0.182), information technology literacy (β = 0.150), and competency development (β = 0.137). The SITOREM analysis identified 14 priority improvement indicators across communication, data management, evaluation, leadership, integration of learning technology, competency development, and optimisation of training results. Research findings show that strengthening technological literacy, transformational leadership, and competency development are key strategies in increasing the effectiveness of education and training and supporting digital transformation.
PRIORITY STRATEGIES FOR ENHANCING THE EFFECTIVENESS OF EDUCATION AND TRAINING PROGRAMS IN TVRI PRODUCTION AND BROADCASTING Sifak Sifak; Soewarto Hardhienata; Dian Wulandari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 2 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i2.479

Abstract

The rapid development of digital technology and the transformation of the broadcasting industry require TVRI to strengthen the quality and competitiveness of its human resources through effective education and training programs. This study aimed to formulate priority strategies for improving the effectiveness of education and training programs in production and broadcasting at TVRI using the Scientific Identification Theory to Conduct Operation Research in Education Management (SITOREM) approach. The study employed a quantitative descriptive method involving 164 employees selected through quota sampling from a population of 278 employees across 30 TVRI stations in Indonesia. Data were collected using questionnaires measuring training effectiveness, competency development effectiveness, transformational leadership, communication technology literacy, and information technology literacy. Data were analyzed using path analysis and SITOREM analysis. The results revealed that communication technology literacy had the strongest direct effect on training effectiveness (β = 0.472), followed by transformational leadership (β = 0.182), information technology literacy (β = 0.150), and competency development effectiveness (β = 0.137). SITOREM analysis identified fourteen indicators that require immediate improvement, namely communication, data management, evaluation, intellectual stimulation, inspirational motivation, individual consideration, technology integration in learning, creative technology application, knowledge development, performance improvement, work-experience implementation, leadership enhancement, training alumni empowerment, and training method development. These findings indicate that strengthening technological literacy, transformational leadership, competency development, and post-training utilization are strategic priorities for improving training effectiveness and supporting TVRI’s digital transformation.