Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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All Journal Journal of Management and Business
Ahmad Alief Rahman Faozi
Universitas Bhayangkara Jakarta Raya
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Strategi Pemasaran Produk Kecantikan Melalui Marketplace Shopee dalam Meningkatkan Penjualan Daviena Skincare Jakarta Dian Sudiantini; Shanti Komala Dewi; Aditiya Firmansyah; Rizki Hibatullah Kamil; Rizka Maulida Hasan; Ahmad Alief Rahman Faozi
ManBiz: Journal of Management and Business Vol 3 No 2 (2024): ManBiz: Journal of Management and Business (In Press)
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i2.6940

Abstract

The beauty product market in Indonesia has seen significant growth, with marketplaces like Shopee playing a crucial role in sales strategies. This study examines the marketing strategies employed by Daviena Skincare on Shopee to boost sales in, by analyzing various promotional techniques, customer engagement practices, and competitive positioning, this research aims to provide insights into effective online marketing strategies for beauty products. The findings indicate that a combination of targeted promotions, influencer collaborations, and customer feedback integration significantly contributes to increased sales.
Co-Authors Aditiya Firmansyah Dian Sudiantini Dian Sudiantini Rizka Maulida Hasan Rizki Hibatullah Kamil Santi Komala Dewi Shanti Komala Dewi