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All Journal JEMPER (Jurnal Ekonomi Manajemen Perbankan) TECHNO-SOCIO EKONOMIKA Jurnal Abdimas Sang Buana Indonesian Journal of Innovation Studies Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan IIJSE
Siti Saadah
Faculty of Economics and Business, KH University. Bahaudin Mudhary Madura, Sumenep
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : TECHNO-SOCIO EKONOMIKA

 1 
IMPLEMENTASI PEMODELAN SELF ASSESMENT DALAM PENILAIAN KINERJA KARYAWAN Siti Saadah; Vip Paramarta; Didin Saepudin
TECHNO-SOCIO EKONOMIKA Vol 14, No 2 (2021): Jurnal Techno-Socio Ekonomika - Oktober
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2021.14.2.604

Abstract

Universitas Sangga Buana telah memberlakukan penilaian kinerja karyawan dengan membagikan kertas kuesioner yang disebar dan diisi oleh atasan langsung, atasan khusus dan rekan sejawat. Pada prosesnya, kegiatan penyebaran kuesioner banyak menggunakan kertas serta memungkinkan akan terjadinya human error, pada pengumpulan lembar kuesioner yang telah diisi, terkadang tercecer atau hilang dan tidak terarsipkan dengan baik oleh petugas. Selanjutnya tahap penghitungan kueioner juga sangat memungkinkan terjadi kesalahan input data dan perhitungan. Kesalahan tersebut dapat mempengaruhi penilaian karyawan, sehingga diperlukan sebuah model penilaian karyawan berupa sistem informasi yang terintegrasi. Penelitian ini bertujuan untuk mengetahui dan menganalisis Model Penilaian Kinerja Karyawan Berbasis Daily Activities Report Sebagai Implementasi Self assesment pada Karyawan Universitas Sangga Buana YPKP Bandung dengan menggunakan pendekatan kualitatif dan jenis penelitian deskriptif. Hasilnya adalah model Penilaian Kinerja Karyawan Berbasis Daily Activities Report Sebagai Implementasi Self assesment pada Karyawan Universitas Sangga Buana YPKP Bandung bisa digunakan dan diimplementasikan sesuai dengan hasil wawancara dari beberapa informan dan hasil pengujian sistem dengan tim IT. Kata Kunci: Evaluasi Kinerja, Self assesment, Daily Activity Report. 
Loyalitas Pelanggan Berbasis Green Brand Image dan Green Trust di I.C.O Water Ramadan, Ach. Nur Ilham; Sa'adah, Siti
TECHNO-SOCIO EKONOMIKA Vol 18 No 1 (2025): Jurnal Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2025.18.1.4117

Abstract

Environmental damage caused by business activities opens up opportunities for business actors to apply the green marketing concept. Components such as green brand image and green trust are important elements of green marketing that can increase customer loyalty, along with increasing public awareness of the importance of protecting the environment. This research aims to test the significant and positive influence, both partially and simultaneously, of green brand image and green trust on I.C.O Water customer loyalty in Laok Jang-Jang Village, Arjasa District, Sumenep Regency. This research uses quantitative methods by collecting data through observation, interviews and documentation. The research population was all I.C.O Water customers, with a sample of 80 people selected using purposive sampling techniques. The sample size is determined based on the Roscoe formula because the population size is unknown. The research results show that partially, the variables Green Brand Image (X1) and Green Trust (X2) have a positive and significant influence on customer loyalty (Y), so that the first and second hypotheses are accepted. Simultaneously, all independent variables (green brand image and green trust) have a significant influence on customer loyalty, so that the fourth hypothesis is accepted. This research concludes that implementing green marketing strategies, especially through strengthening green brand image and green trust, can be a key factor in increasing I.C.O Water customer loyalty.
Co-Authors Ahmadi, Raden Khaeru Ainorofiqi, Ainorofiqi Dadah Jubaedah Deny Feri Suharyanto Dety Mulyanti Dewabrata, Bondan Didin Saepudin Fabri, R. Raditya Wira Jasuli, Akis Rahardjo, Rosnindar Prio Eko Rahman, Hairul Ramadan, Ach. Nur Ilham Safitri, Dewi Bela Syakina, Annisa Vip Paramarta