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Penguatan Kapasitas Petani rakyat melalui Sosialisasi Penyerapan Garam Rakyat Tahun 2025 di Kabupaten Bangkalan Dewabrata, Bondan; Ahmadi, Raden Khaeru; Sa’adah, Siti; Jasuli, Akis; Fabri, R. Raditya Wira; Syakina, Annisa; Rahardjo, Rosnindar Prio Eko; Haqiqi, R.Nurfi Qolbi; Rahman, Taufikur; Ludianto, Ludianto; Ismail, Jamal
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 4 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i4.1856

Abstract

Bangkalan Regency is one of the strategic salt-producing regions on Madura Island, with great potential to support national salt resilience. However, salt farmers in this area still face several serious challenges, such as low product quality, limited access to sustainable markets, and weak institutional support for salt farmers. To address these issues, this community service activity was carried out with the main objective of strengthening the capacity of salt farmers through a socialization program on the absorption of local salt. A participatory approach was employed, with the stages of activity including: identifying partner needs, preparing educational materials tailored to local contexts, conducting interactive discussions, and evaluating the impact using pre- and post-activity questionnaires. The socialization program was held in early 2025 in Klampis District, one of the salt production centers in Bangkalan. A total of 20 local salt farmers, consisting of 18 men and 2 women aged between 35–55 years, participated in the activity. The materials presented covered the mechanisms of salt absorption by cooperatives, industrial quality standards, and clean production technologies such as the use of geomembrane liners and closed crystallization systems. Based on the evaluation results, there was a significant increase in participants’ knowledge, supported by high satisfaction scores regarding the quality of the materials and the delivery methods used by the presenters. Participants also showed strong enthusiasm during the discussions. This activity proved effective in enhancing the technical and institutional awareness of salt farmers and encouraging them to adopt more modern, efficient, and market-oriented production systems. It also helped foster a spirit of collaboration toward the self-sufficiency of the local salt industry.ABSTRAKKabupaten Bangkalan merupakan salah satu wilayah strategis penghasil garam rakyat di Pulau Madura yang memiliki potensi besar dalam mendukung ketahanan garam nasional. Namun demikian, para petambak di wilayah ini masih menghadapi sejumlah tantangan serius, seperti rendahnya mutu hasil produksi, terbatasnya akses pasar yang berkelanjutan, serta lemahnya kelembagaan petani garam. Untuk menjawab persoalan tersebut, kegiatan Pengabdian kepada Masyarakat ini dilaksanakan dengan tujuan utama memperkuat kapasitas para petambak melalui sosialisasi penyerapan garam rakyat. Pendekatan yang digunakan bersifat partisipatif, dengan tahapan kegiatan meliputi: identifikasi kebutuhan mitra, penyusunan materi sosialisasi sesuai kebutuhan lokal, pelaksanaan diskusi interaktif, serta evaluasi berbasis kuesioner sebelum dan sesudah kegiatan. Sosialisasi ini dilaksanakan pada awal tahun 2025 di Kecamatan Klampis, salah satu sentra produksi garam di Bangkalan. Sebanyak 20 petambak rakyat, terdiri dari 18 laki-laki dan 2 perempuan dengan rentang usia 35–55 tahun, menjadi peserta kegiatan. Materi yang disampaikan mencakup mekanisme penyerapan garam oleh koperasi, standar mutu industri, serta teknologi produksi bersih seperti penggunaan geomembran dan sistem kristalisasi tertutup. Berdasarkan hasil evaluasi, terdapat peningkatan signifikan dalam pengetahuan peserta, didukung oleh skor kepuasan peserta yang tinggi terhadap kualitas materi dan metode penyampaian narasumber. Antusiasme peserta juga terlihat selama diskusi berlangsung. Kegiatan ini terbukti efektif dalam meningkatkan kesadaran teknis dan kelembagaan petani, serta mendorong mereka untuk menerapkan sistem produksi yang lebih modern, efisien, dan berorientasi pasar. Kegiatan ini juga memperkuat semangat kolaboratif menuju kemandirian industri garam rakyat.
Electric Vehicle Adoption for Sustainable Economic Growth in Greater Madura Saadah, Siti; Ahmadi, Raden Khaeru; Ainorofiqi, Ainorofiqi
Indonesian Journal of Innovation Studies Vol. 25 No. 1 (2024): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i1.1077

Abstract

In the context of global sustainability challenges, the transition from fossil fuel dependency to greener alternatives in transportation is vital. The Greater Madura region of Indonesia, with its substantial natural resources and escalating mobility needs, presents a unique opportunity for implementing electric vehicles (EVs) as a sustainable solution. This study explores the barriers to and facilitators of EV adoption in this region through qualitative methods including interviews and expert judgements with stakeholders across government, industry, academia, and the consumer base. The findings reveal that while there is significant potential for EVs to contribute to green economic growth, challenges such as inadequate charging infrastructure and limited public awareness persist. However, strategic investments in infrastructure, comprehensive policy support, and enhanced public engagement are identified as critical drivers for successful EV integration. The study underscores the importance of multi-stakeholder collaboration in achieving sustainable mobility and economic development in Greater Madura.Highlights: The study identifies critical infrastructural and regulatory barriers to electric vehicle adoption in Greater Madura. It highlights the role of multi-sectoral collaboration in fostering a supportive environment for electric vehicles. The research emphasizes the need for increased public awareness and engagement to facilitate the shift to electric vehicles. Keywords: electric vehicles, green economy, sustainable development, infrastructure development, stakeholder collaboration
Integration of Green Marketing and Digital Strategy on the Competitiveness of Cassava-Based SMEs in Sumenep Regency Ahmadi, Raden Khaeru; Saadah, Siti; Fitriyah, Eny; Susmiati, Evi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.754

Abstract

Micro, Small, and Medium Enterprises (MSMEs) based on local products play a strategic role in regional economic development; however, they continue to face competitiveness challenges, particularly in rural areas. Increasing consumer awareness of environmental issues and the acceleration of digital transformation require MSMEs to adopt sustainable and adaptive marketing strategies. This study aims to examine the effect of green marketing and digital marketing strategies on the sustainable competitiveness of cassava-processing MSMEs in Banasarep Village, Sumenep Regency, and to develop a Smart Eco-MSME model as an integrative approach. This study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a structured questionnaire with a five-point Likert scale administered to 30 cassava-processing MSMEs selected using purposive sampling. Data analysis involved outer model evaluation, inner model assessment, and hypothesis testing through bootstrapping procedures. The results indicate that green marketing has a positive and significant effect on the sustainable competitiveness of MSMEs. Digital marketing strategies also show a positive and significant effect, with a stronger influence than green marketing. Simultaneously, green marketing and digital marketing explain 67.2% of the variance in sustainable competitiveness. These findings suggest that integrating environmental values with digital technology utilization can create long-term competitive advantages for MSMEs. This study concludes that the Smart Eco-MSME model is effectively applicable to cassava-processing MSMEs in rural areas. Policy implications highlight the importance of local government support in enhancing digital literacy, promoting green marketing practices, and developing a sustainable MSME ecosystem based on local resources.
Integration of Green Marketing and Digital Strategy on the Competitiveness of Cassava-Based SMEs in Sumenep Regency Ahmadi, Raden Khaeru; Saadah, Siti; Fitriyah, Eny; Susmiati, Evi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.754

Abstract

Micro, Small, and Medium Enterprises (MSMEs) based on local products play a strategic role in regional economic development; however, they continue to face competitiveness challenges, particularly in rural areas. Increasing consumer awareness of environmental issues and the acceleration of digital transformation require MSMEs to adopt sustainable and adaptive marketing strategies. This study aims to examine the effect of green marketing and digital marketing strategies on the sustainable competitiveness of cassava-processing MSMEs in Banasarep Village, Sumenep Regency, and to develop a Smart Eco-MSME model as an integrative approach. This study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a structured questionnaire with a five-point Likert scale administered to 30 cassava-processing MSMEs selected using purposive sampling. Data analysis involved outer model evaluation, inner model assessment, and hypothesis testing through bootstrapping procedures. The results indicate that green marketing has a positive and significant effect on the sustainable competitiveness of MSMEs. Digital marketing strategies also show a positive and significant effect, with a stronger influence than green marketing. Simultaneously, green marketing and digital marketing explain 67.2% of the variance in sustainable competitiveness. These findings suggest that integrating environmental values with digital technology utilization can create long-term competitive advantages for MSMEs. This study concludes that the Smart Eco-MSME model is effectively applicable to cassava-processing MSMEs in rural areas. Policy implications highlight the importance of local government support in enhancing digital literacy, promoting green marketing practices, and developing a sustainable MSME ecosystem based on local resources.