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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Daniel Lukito
Universitas Bina Nusantara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Other

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Hard Skills and Soft Skills on Performance: Influence and Application of Bengkulu City Education Service Employees Daniel Lukito
East Asian Journal of Multidisciplinary Research Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i11.6700

Abstract

Improving performance is something that is desired, both from the employer and the workers, so hard skills and soft skills are needed that are competent in employee behavior and performance skills. The purpose of this study is to ascertain how employees of the Bengkulu City Education Department perform in relation to hard and soft skills. This study employs quantitative methods. This study employed a questionnaire method using 102 Bengkulu City Education Office employees who had attained the ASN status as a sample. According to the results, the multiple linear regression Y = 19.309 + 0.295 (X1) + 0.360 (X2) + 1.053 shows a positive or unidirectional relationship between the hard skills (X1) and soft skills (X2) variables and employee performance (Y) at the City Education Office Bengkulu. The results of the t test indicate that employee performance (Y) in the Bengkulu City Education Office is positively and significantly impacted by the hard skill variable (X1). Additionally, the soft skill variable (X2) has a tcount value of 8.231> ttable 1.984 and a significance of 0.000 <0.05.  These findings bolster the acceptance of hypothesis Ha and the rejection of hypothesis Ho. The soft skill variable (X2) had a positive and significant impact on employee performance (Y) at the Bengkulu City Education Office, according to the results of the t test, which revealed a tcount value of 8.231> ttable 1.984 and a significance of 0.000 <0.05.
Penerapan Analisis SWOT dan ROWS dalam Penguatan Kapasitas Manajerial UMK Multi-Sektor di Era Ekonomi Digital Dicky Jhon Anderson Butarbutar; Daniel Lukito; Ngatindriatun; Samuel Alvin Ferdinand; Ghian Rafif Alre Bimantyo; Audrey Tristan Hendriawan; Shanna Olivia Tan; Raphael Kristo Lukito
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.2828

Abstract

Pelaku Usaha Mikro dan Kecil (UMK) di Indonesia menghadapi tantangan manajerial dan pemasaran dalam persaingan di era digital. Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas manajerial UMK multi-sektor melalui pelatihan analisis SWOT dan ROWS, serta didanai oleh Kementerian Pendidikan Tinggi, Sains, dan Teknologi (KEMDIKTISAINTEK). Kegiatan dilaksanakan pada 2 September 2025 di Jordan Training Center, Semarang, dengan melibatkan 28 peserta dari 16 UMK anggota Komunitas Bisnis Cendekia. Metode kegiatan meliputi penyampaian materi, praktik analisis, dan pendampingan langsung oleh dosen dan mahasiswa Universitas Bina Nusantara. Hasil kegiatan menunjukkan peningkatan pemahaman perencanaan bisnis dan kemampuan menyusun strategi adaptif, dengan metode ROWS dinilai lebih aplikatif. Kegiatan ini mendukung pencapaian SDG 4 dan SDG 8.
Digitalisasi UMK Multi-Sektor melalui Pendampingan Manajerial dan Pemasaran Digital Berbasis Komunitas: Pengabdian Dicky Jhon Anderson Butarbutar; Daniel Lukito; Ngatindriatun; Samuel Alvin Ferdinand; Ghian Rafif Alre Bimantyo; Audrey Tristan Hendriawan; Shanna Olivia Tan; Raphael Kristo Lukito
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4667

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas manajerial dan pemasaran digital Usaha Mikro dan Kecil (UMK) melalui pendampingan berbasis komunitas. Program yang didanai KEMDIKTISAINTEK ini dilaksanakan selama empat bulan (September–November 2025) dengan melibatkan 16 pelaku UMK multi-sektor, dosen, dan mahasiswa Program Studi Bisnis Digital Universitas Bina Nusantara. Metode pendampingan meliputi analisis SWOT–TOWS, penyusunan Business Model Canvas, analitik media sosial, integrasi content marketing, serta pengenalan kecerdasan buatan. Hasil kegiatan menunjukkan peningkatan pemahaman UMK terhadap strategi bisnis dan pemasaran digital berbasis data, sehingga mendukung penguatan UMK yang adaptif dan berkelanjutan di era ekonomi digital.
Co-Authors Audrey Tristan Hendriawan Dicky Jhon Anderson Butarbutar Ghian Rafif Alre Bimantyo Ngatindriatun Ngatindriatun Raphael Kristo Lukito Samuel Alvin Ferdinand Shanna Olivia Tan Shanna Olivia Tan