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All Journal Indonesian Journal of Business Analytics (IJBA) Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Jurnal Informasi Pengabdian Masyarakat
yogi suprayogi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimalisasi Pemasaran Digital sebagai Strategi Utama Meningkatkan Daya Jual dan Pertumbuhan UMKM Budi Prasetiyo; Yogi Suprayogi; Arry Widodo
Jurnal Informasi Pengabdian Masyarakat Vol. 2 No. 4 (2024): November: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v2i4.1372

Abstract

The training titled “Optimizing Digital Marketing as the Main Strategy to Increase Sales and Growth of MSMEs” is expected to serve as a solution to enhance the understanding and competencies of MSMEs, particularly in digital marketing, thereby increasing their sales and fostering growth. Additionally, MSMEs are anticipated to act as a pathway to improve the welfare of many (suppliers, retailers, partners, etc.). This training program is essential to equip Q-Creative members with the digital skills needed to compete in the modern market. In an era increasingly dominated by technology, digital marketing has become one of the keys to MSME success. Through this training, community members will learn how to manage social media, create engaging marketing content, and utilize e-commerce platforms to expand their market reach. This initiative aims to help them reach a wider audience, boost sales, and optimize their marketing strategies. This community service program also supports the Sustainable Development Goals (SDGs), a global action plan endorsed by world leaders (193 countries), including Indonesia, committed to ending poverty, reducing inequality, and protecting the environment. The SDGs program is a sustainable development agenda with 17 goals and 169 targets. One of the objectives of this community service activity is to achieve quality education that improves human welfare globally.
Pelatihan Pembuatan Ember Tumpuk Sebagai Media Pengolahan Pupuk Organik Cair Rokhmaniyah; Gasti Alfata; Orlin Isa Syahendra; Nabila Hilda Fatikha; Sherly Yahrotul Mutimah; Muthmainnah, Ghina; Ghany Puspita; Cahyani, Rida Yulia; Sary Nafila; Yogi Suprayogi; Zyahra Rinjani
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): Desember
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v4i3.967

Abstract

Desa Kalijaya merupakan salah satu desa yang ada di Kecamatan Alian, Kabupaten Kebumen. Sebagian besar penduduk Desa Kalijaya berprofesi sebagai petani. Dengan komoditas utama desa yang berupa hasil pertanian ini, terdapat juga potensi limbah organik sisa pertanian. Selain itu, salah satu aspek penyumbang volume sampah terbesar adalah sampah yang berasal dari pemukiman masyarakat, oleh karena itu perlu diperhatikan pengelolaan sampah atau limbah rumah tangga tersebut supaya tidak merusak lingkungan. Melihat potensi limbah organik ini, penulis melihat adanya potensi untuk memanfaatkan limbah ini menjadi pupuk organik cair. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat oleh mahasiswa Kuliah Kerja Nyata (KKN) Universitas Sebelas Maret yang bekerja sama dengan mitra desa di lokasi KKN. Pada tahap awal, mahasiswa KKN UNS kelompok 111 melakukan Survei lokasi kegiatan. Tujuannya agar mahasiswa dapat mengenali dan lebih cepat beradaptasi ketika sudah terjun dalam desa. Tahap selanjutnya yakni mahasiswa sepakat untuk melaksanakan Pelatihan Pembuatan Ember Tumpuk Sebagai Media Pengolahan Pupuk Organik Cair yang diberikan melalui bentuk materi dan praktek. Kegiatan pada tahap akhir berupa presentasi dan evaluasi hasil program di lokasi.
Analysis of User Experience and Perceived Value as the Basis for Enhancing User Loyalty Through User Satisfaction among Skill Academy Users in Jakarta, Indonesia Mokhamad Wildan Marzuqon; Putu Nina Madiawati; Yogi Suprayogi
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15824

Abstract

This study investigates the influence of Perceived Value (PV) and User Experience (UE) on User Loyalty (UL), mediated by User Satisfaction (US), within the competitive Jakarta MOOC market. Utilizing PLS-SEM on cross-sectional data from 150 Skill Academy users, the research tested the structural model. The results confirm that PV and UE significantly and positively affect UL via direct effects, with PV being the strongest predictor. Crucially, the study finds that User Satisfaction does not significantly predict or mediate loyalty, confirming a breakdown in the affective chain and highlighting the dominance of calculative commitment in this sector. This research contributes by challenging the traditional assumption that satisfaction precedes loyalty in utilitarian digital environments. The implication is that retention strategies must prioritize maximizing utilitarian value and technical functionality, rather than subjective contentment.
Co-Authors Arry Widodo Budi Prasetiyo Cahyani, Rida Yulia Gasti Alfata Ghany Puspita Mokhamad Wildan Marzuqon Muthmainnah, Ghina Nabila Hilda Fatikha Orlin Isa Syahendra Putu Nina Madiawati Rokhmaniyah Rokhmaniyah, Rokhmaniyah Sary Nafila Sherly Yahrotul Mutimah Zyahra Rinjani