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All Journal DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Komunikasi Indonesia
Hamidati, Anis
Universitas Bunda Mulia
Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Mendukung Pariwisata Domestik melalui Komunitas Perjalanan Online Hamidati, Anis
JURNAL KOMUNIKASI INDONESIA Vol. 2, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di antara komunitas global saat ini, menjadi sebuah tren bagi mereka yang berada dalamrentang usia produktif untuk melakukan backpacking travel sebagai bagian dari gayahidup. Tantangan yang muncul dari kondisi infrastruktur yang buruk atau ketersediaaninformasi yang tidak memadai tentang daerah tujuan wisata tidak lagi menjadi hambatanuntuk komunitas perjalanan dikarenakan mereka telah terinformasi dengan baik melaluikegiatan berbagi informasi secara online. Mereka berbagi pengalaman masing-masinglewat blog, mailing list, wiki, vlog, photo sharing, dan sebagainya. Alhasil Web 2.0 menjadisemakin berpengaruh sebagai cara untuk bertukar informasi di antara wisatawan. Peningkatan kesadaran akan keindahan daerah tujuan wisata domestik melalui proses berbagi oleh para wisatawan mungkin sekali berkontribusi pada peningkatan minat pada pariwisata domestik. Wisatawan yang memiliki kesamaan pemikiran akan berbagi cerita dan pengalaman di dalam dan di luar komunitas perjalanan mereka. Dalam banyak kasus, hambatan infrastruktur dan informasi membuat wisatawan lebih senang untuk mengatur perjalanan dalam kelompok, yang kemudian akan meningkatan modal sosial dan informasi wisata serta minat mereka untuk berwisata lagi. Artikel ini berusaha memahami bagaimana komunitas perjalanan online memainkan peran penting dalam mendukung wisata domestik dengan mengamati sebuah komunitas perjalanan online di Indonesia. Among today’s global community, it has become a trend for those within the productiveage range to conduct backpacking travel as part of their lifestyle. The challenges posedby the lack of infrastructure and formal information of many potential tourism destinationsare no longer drawbacks in today’s travel communities because they are highly informedthrough online information sharing. Travellers would share their own experiences through blogs, mailing lists, wikis, vlogs, photo sharing, just to name a few. Web 2.0 is increasingly becoming infuential as a means of information exchange among travellers. The increasing awareness about the beauty of local destinations shared by travellers may have contributed to the rising interest in local travel. Like-minded travellers would share their stories and experiences within and outside their established or non-established travel communities, boosting the interest to visit those destinations. In many cases, due to the lack of infrastructure and information, it is more appealing for the travellers to set up travel in groups, enhancing their social capital and travel information and consequently heightening their interest to conduct further travel. This paper seeks to understand how online travel communities play a major role in supporting local travels by looking into a case of an online travel community in Indonesia.
POTENSI PEMANFAATAN ARTIFICIAL INTELLIGENCE UNTUK PROMOSI PARIWISATA BERBASIS KOMUNITAS: PELUANG DAN TANTANGAN REPRESENTASI BUDAYA PADA DESA WISATA DOKAN Anis Hamidati; Feronika Berutu
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.6463

Abstract

This study explores the potential use of artificial intelligence (AI) for community-based tourism promotion through a community engagement program conducted in Dokan Tourism Village, North Sumatra. A case study approach was employed, with data collected through participant observation, digital artifact documentation, descriptive pretest-posttest assessments, feedback questionnaires, and informal discussions throughout the program. A total of 17 participants, including members of the tourism awareness group (Pokdarwis), youth organization members, cultural practitioners, and traditional musical instrument artisans, participated in AI training for tourism content production.The findings indicate that AI has the potential to expand community digital participation in tourism promotion, particularly through the creation of promotional visuals using simple prompts on mobile devices. Pretest-posttest results showed improvements in participants’ understanding of AI for cultural storytelling (1.41 to 2.75), the role of communication technology in tourism promotion (1.53 to 2.58), their ability to explain Dokan Village culture to visitors (1.47 to 2.33), and their understanding of how to communicate local culture to tourists (1.94 to 2.33). However, the study also found that AI has limitations in representing local culture contextually and tends to generate more generic cultural representations that differ from authentic Karo culture. The academic contribution of this study lies in extending discussions on AI in community-based tourism by demonstrating how local communities act as cultural interpretation mediators when evaluating AI-generated outputs, while also identifying the phenomenon of cultural flattening in local cultural representation. Practically, the findings suggest that the use of AI for tourism promotion and cultural preservation should be accompanied by critical AI literacy, context-sensitive prompt development skills, and the active involvement of local communities to ensure culturally accurate representations within digital communication ecosystems.
OPTIMALISASI KETERAMPILAN KOMUNIKASI PUBLIK SISWA SMA DI TENGAH DAMPAK DIGITALISASI Surianto Surianto; Anis Hamidati
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.6497

Abstract

The use of social media among adolescents significantly affects students' communication patterns, especially in interpersonal and public communication. The frequency of gadget use has enabled students to communicate more easily via digital media than through face-to-face communication. Such a situation has consequences for students' self-confidence, formal communication, and their ability to serve as master of ceremonies, moderators, and news presenters. The purpose of this community service is to improve the public communication skills of 11 students at SMA Dharma Suci through public communication training. This training focused on improving students' capabilities as masters of ceremonies, moderators, and news presenters in schools. Some techniques used include interactive lecturing, public communication workshops, simulation, news reading, presentation individually or in groups, and discussion interactively. The program stage was divided into three phases: preparation, implementation, and evaluation by using pre-test, post-test, observation, and documentation techniques.
Co-Authors Berutu, Feronika Surianto Surianto