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All Journal Publikasi Pendidikan Jurnal E-Bis: Ekonomi Bisnis jurnal syntax admiration GANESHA: Jurnal Pengabdian Masyarakat Jurnal Telangke Ilmu Komunikasi (Telangke) SENTRI: Jurnal Riset Ilmiah Padma: Jurnal Pengabdian Kepada Masyarakat DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Sosial dan Sains Jurnal Pendidikan Indonesia (Japendi) Journal of Social Science Riwayat: Educational Journal of History and Humanities HUMANIORASAINS
Surianto Surianto
Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Humaniora, Universitas Bunda Mulia, Indonesia
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Pengaruh Host Attractiveness dan Program TV terhadap Minat Menonton: Studi komparatif Vincent dan Desta sebagai Host Program TV "Tonight Show" Surianto Surianto; Clarisa Rui Iswanto
Jurnal sosial dan sains Vol. 4 No. 6 (2024): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v4i6.1403

Abstract

Latar Belakang: Komunikasi merupakan aspek penting dalam kehidupan manusia, karena memungkinkan mereka untuk berinteraksi, memenuhi kebutuhan, dan membina hubungan satu sama lain. Perkembangan komunikasi manusia telah mengarah pada konsep "komunikasi massa" yang didorong oleh keinginan manusia untuk kemajuan dan peningkatan kualitas informasi yang disampaikan.   Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh daya Tarik host dan program televisi terhadap minat menonton, dengan membandingkan dua host televisi, yaitu Vincent dan Desta.   Metode: Penelitian ini menggunakan metode kuantitatif komparatif untuk membandingkan pengaruh daya tarik host dan program televisi terhadap minat menonton antara Vincent dan Desta.   Hasil: Hasil penelitian menunjukkan bahwa daya tarik host dan program televisi memiliki pengaruh signifikan terhadap minat menonton, dan terdapat perbedaan pengaruh antara host Vincent dan Desta.   Kesimpulan: Daya tarik host dan program televisi merupakan factor penting yang mempengaruhi minat menonton pemirsa. Perbedaan karakteristik host dapat menghasilkan perbedaan pengaruh terhadap minat menonton.
The Influence of Host Attractiveness and TV Programs on Interest in Watching Net.Tv (Case Study of Desta in the Main Hakim Sendiri) Surianto Surianto; Freddy Denis Khang
Jurnal Syntax Admiration Vol. 5 No. 6 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i6.1198

Abstract

The purpose of this study was to determine the attractiveness of Desta and the ‘Main Hakim Sendiri' program had an effect on viewing interest. This study used quantitative-survey method. Survey research method is a type of method carried out by obtaining factual, actual, and systematic information on certain population facts. The survey also obtained information from some respondents who are representative of a population. The research was carried out in the Jabodetabek area so that the wide reach made it easier for researchers to be able to research people who knew the ‘Main Hakim Sendiri ' program. The population taken in this study is in the form of Indonesian people, both men and women and live in Jakarta, Bogor, Depok, Tangerang, or Bekasi with an infinite number. The results of the T test (partial) show that the variables "host attractiveness" (X1) and "tv program" (X2) significantly positively affect viewing interest (Y), which means that the more attractive Desta is as a host and the better the quality of television programs, the higher the audience's interest in watching. In addition, the results of the F test (simultaneous) also revealed that the two variables simultaneously had a significant positive effect on viewing interest, so the hypothesis that "host attractiveness" and "tv program" had a significant positive effect on viewing interest was accepted, while the opposite hypothesis was rejected.
Pengaruh Beby Tsabina sebagai Brand Ambassador dan Harga terhadap Keputusan Pembelian Barenbliss Surianto Surianto; Marsella Valentina
Jurnal Syntax Admiration Vol. 5 No. 7 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i7.1258

Abstract

The purpose of this study is to calculate the impact of Barenbliss brand ambassadors on consumer propensity to buy products, identify how price affects consumer choices in buying Barenbliss products, and find out how much price and Beby Tsabina as brand ambassadors influence people's choices to buy Barenbliss products. This research method uses a survey approach developed through the use of questionnaires prepared based on literature and statement items. The results were, first, that the brand ambassador (X1) had a positive impact on the purchase decision (Y) on the Barenbliss brand, so the first hypothesis was accepted; second, the price (X2) also has a positive impact on the purchase decision (Y) on the Barenbliss brand, so the second hypothesis is accepted; and third, simultaneously, brand ambassador (X1) and price (X2) positively impact the purchase decision (Y) on the Barenbliss brand, so the third hypothesis is accepted.
Pelatihan Komunikasi Publik dalam Konteks Psikologi: Pengenalan Karakter Siswa-Siswi dan Guru SMA Cinta Kasih Tzu Chi Surianto Surianto; Zera Edenzwo Subandi
Jurnal Pendidikan Indonesia Vol. 5 No. 8 (2024): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i8.3266

Abstract

Kegiatan berkomunikasi selalu terjadi dalam keseharian manusia. Namun, pengenalan diri sendiri maupun khalayak saat berkomunikasi kerap dilupakan sebagai salah satu faktor utama untuk mencapai keberhasilan komunikasi. Pelatihan komunikasi publik yang dikemas dengan interaktif dengan turut mempelajari keilmuan komunikasi psikologi, dberikan kepada siswa-siswi dan guru SMA Cinta Kasih Tzu Chi. Pelatihan ini bertujuan untuk memberikan panduan kepada para peserta pelatihan tentang bagaimana mengenal karakter diri mereka secara pribadi maupun mengenal khalayak yang akan menjadi penerima pesan dalam proses berkomunikasi. Oleh karena ini, tema yang diangkat pada kegiatan pelatihan ini adalah “Kenali Diriku & Lawan Bicaraku”.  Metode yang dilakukan dalam kegiatan Pengabdian Kepada Masyarakat ini berupa pemaparan materi yang dikolaborasikan dengan kegiatan interaktif seperti tanya-jawab dan latihan praktis kepada siswa-siswi dan guru SMA. Hasil dari kegiatan ini menunjukan umpan balik positif dari para peserta. Pelatihan berjalan dengan baik dan telah memberi pengetahuan teoretis dan praktis tidak hanya kepada para siswa-siswi, melainkan para guru SMA Cinta Kasih Tzu Chi. Adapun temuan terkait pentingnya pembelajaran dan hubungan antara aplikasi komunikasi publik dan pengenalan karakter untuk meningkatkan efisiensi komunikasi.
Pelatihan Komunikasi Publik & Komunikasi Psikologi pada Pemilihan Duta Pendidikan Kabupaten Banggai Sulawesi Tengah Surianto; Yuliani Clara, Yesica
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1464

Abstract

The ability to communicate in an organization will allow each member to form connections, influence decisions, and motivate change. Public communication training at the Banggai Regency Education Ambassador Selection event, Central Sulawesi was carried out to train inspiring young figures who are specifically dedicated to the field of education, so that they are able to communicate effectively, efficiently, and appropriately. The method of implementing Community Service activities is carried out by presenting material that is collaborated with interactive activities such as questions and answers and practical exercises to the finalists of the Banggai Regency education ambassadors. The results of this activity, participants were able to apply basic public communication techniques that are contained in communication on stage and psychological communication as Education Ambassadors of Banggai Regency Election event so that they are expected to become inspirational education ambassadors.
Pelatihan dan Penerapan Komunikasi Publik untuk Siswa-Siswi SMK Santa Maria Juanda Surianto; Edenzwo Subandi, Zera; Denis Khang, Freddy
PADMA Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i1.1556

Abstract

Komunikasi menjadi salah satu kegiatan rutin yang dipraktikan dalam kehidupan sosial manusia. Namun, tanpa kemampuan komunikasi yang cukup dan baik, kemajuan seperti modern sekarang ini tidak akan terjadi. Salah satu kemampuan komunikasi adalah komunikasi publik. Komunikasi publik berfungsi untuk bisa memotivasi orang lain dalam melakukan sesuatu, berhenti melakukan sesuatu, mengubah perilaku, atau mencapai tujuan. Tujuan dari kegiatan ini adalah untuk memberikan pelatihan kepada generasi muda dalam bentuk pemaparan materi secara teoretis dan praktis kepada siswa-siswi di SMK Santa Maria Juanda – Jakarta dengan tema “General Public Speaking and Its Application”. Metode yang diterapkan dalam kegiatan Pengabdian Kepada Masyarakat ini berupa pemaparan materi yang dikolaborasikan dengan kegiatan interaktif seperti tanya-jawab dan latihan praktis kepada siswa-siswi SMK. Hasil dari kegiatan ini menunjukan siswa-siswi telah mempelajari teknik dasar komunikasi publik serta menerapkannya saat melakukan presentasi di kelas, berkomunikasi dengan guru, karyawan sekolah, serta teman-teman satu kelas
Social Media Marketing and Product Quality on Purchase Intention of All-You-Can-Eat Restaurant Surianto, Surianto; Yulita, Henilia; Wijaya, Brendi; Ibrahim, Audi Arief
Jurnal E-Bis Vol 8 No 2 (2024): Vol. 8 No.2 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i2.1850

Abstract

Social media marketing is a technique for someone to carry out marketing activities through social media or word of mouth, by promoting products to potential consumers in online platform. Pempek-Yuk Restaurant! is the first restaurant to provide culinary with the "All-you-can-eat" concept. This research aims to see whether interest in buying all-you-can-eat, is influenced by social media marketing and the quality of Pempek-Yuk! The research method was quantitative, using SPSS25 analysis tool and purposive sampling with Likert scale. The population was the millennial who live in Jakarta with total sample of 192 respondents. It is concluded that the buying interest of the millennial generation is influenced by social media marketing positively and significantly. The purchasing interest of the millennial generation is influenced by product quality positively and significantly. This study also shows that people's buying interest is influenced by social media marketing and product quality simultaneously, positively and significantly.
PELATIHAN RAGAM KOMUNIKASI DI SMK SANTA THERESIA PENJURUSAN PARIWISATA DAN PERANGKAT LUNAK Surianto Surianto; Tetti Nauli Panjaitan; Zera Edenzwo Subandi; Shannen Cleverin Janeardie
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4535

Abstract

Siswa-siswi yang sedang belajar di Sekolah Menengah Kejuruan memerlukan pembelajaran teoretis ataupun praktis di sekolah. Hal ini diperlukan untuk mendukung sekolah dalam mempersiapkan bibit muda yang percaya diri untuk terjun ke industri. Program pendampingan pelatihan komunikasi dilaksanakan di SMK Santa Theresia selama 58 hari dan diberikan kepada siswa-siswi sejumlah 18 orang sebagai peserta program pendampingan. Pendampingan dilakukan dengan memberikan pelatihan ragam komunikasi berupa komunikasi publik untuk membentuk citra diri, lobi negosiasi, dan kemampuan pemanduan wisata. Hal tersebut selaras dengan latar belakang siswa-siswi sebagai murid dengan penjurusan usaha perjalanan wisata dan perangkat lunak & gim. Pelatihan diberikan melalui pemaparan materi, yang turut disempurnakan dengan simulasi atau kegiatan praktik bagi para peserta. Sebagai evaluasi para peserta turut mengisi kuesioner untuk mengukur tingkat kepercayaan diri masing-masing individu dalam menerapkan komunikasi yang efektif. Hasil kuesioner menunjukan tingkat kepuasan yang tinggi dari peserta terhadap materi, pemateri, maupun metode pelaksanaan kegiatan. Program pendampingan memberikan kontribusi signifikan dalam mempersiapkan peserta pelatihan untuk berkarir di industri pariwisata dan perangkat lunak.
Comparative Analysis of Local and Non-Local Tourists: Assessing the Influence of Destination Image and Social Media Promotion on Visit Intention. Surianto, Surianto; Kho, Gerson Ralph Manuel; Subandi, Zera Edenzwo; Ongkohalim, Francis Timothy
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47010

Abstract

This study investigates the influence of destination image and social media promotion on tourists visit intention to Soedirman Street, Bandung. Using a quantitative approach, data were collected through an online survey administered to 200 respondents, comprising 100 local residents from Bandung and 100 visitors from outside the city. Employing comparative analysis, this research examines how these variables affect visit intention differently between local and non-local tourists. The results reveal that destination image significantly impacts visit intention across both groups, with a stronger effect observed among local residents. Social media promotion significantly influences non-local tourists visit intention but shows no significant effect on locals. These findings suggest that tailored marketing strategies are necessary: social media campaigns should primarily target non-local visitors, while efforts to enhance destination image and community engagement are essential to encourage local visitation. The study contributes valuable insights into urban tourism behaviour and supports sustainable tourism development in culturally diverse settings.
PENGARUH PEMASARAN MEDIA SOSIAL DAN PERAN PEMENGARUH TERHADAP KEPUTUSAN PEMBELIAN LABUBU Chelsea Gracia; Surianto
Jurnal Humaniora dan Sosial Sains Vol. 2 No. 2 (2025)
Publisher : Pojok Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The marketing industry increasingly integrates diverse elements to enhance its impact on various corporate objectives. Across sectors, companies have adopted social media as a strategic platform for executing marketing initiatives, complemented by the utilization of influencers to bolster message credibility. This study aims to examine the relationship and contributory influence of social media marketing and influencer engagement on consumer purchase decisions. The research focuses on the Labubu brand, which experienced a significant surge in purchases during 2024. Data were collected through structured questionnaires completed by 97 respondents who met the defined sample characteristics. The study was conducted in Jakarta, targeting individuals who had made purchasing decisions regarding Labubu products. The findings reveal that both social media marketing and influencer involvement individually exert a statistically significant positive effect on purchasing decisions. Moreover, when considered concurrently, these variables jointly contribute a significant positive influence on consumers' decisions to purchase Labubu-branded products.
Co-Authors Budiyanto, Very Chelsea Gracia Clara, Yesica Yuliani Clarisa Rui Iswanto Denis Khang, Freddy Derhass, Gerry Hudera Freddy Denis Khang Gounady, Serenna Myrella Henilia Yulita Ibrahim, Audi Arief Janeardie, Shannen Cleverin Johana, Gracia Kamila, Ahya Radiatul Manuel, Kho Gerson Ralph Manuel, Kho, Gerson Ralph Marsella Valentina Ongkohalim, Francis Timothy Rui Iswanto, Clarisa Shannen Cleverin Janeardie Subandi, Zera Edenzwo Tetti Nauli Panjaitan Widjaja, Samuel Christian Wijaya, Brendi Yuliani Clara, Yesica Zera Edenzwo Subandi