Claim Missing Document
Check
Articles

Found 2 Documents
Search

A Communication Strategy of Support Providers in Providing Supports For Sexual Violence Victims Dwihadiah, Desideria Lumongga; Stephanie, Alya Hadijah
JURNAL KOMUNIKASI INDONESIA Vol. 11, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sexual violence is a big problem in society, because the negative impact on the victim causes prolonged suffering. Assistance for victims is carried out at the individual, group and institutional levels, both formal and informal. They act as support providers for sexual violence victims. Support providers often experience difficulties because victims find it difficult to open up due to the trauma they have experienced. A strategy to communicate is necessary, so the providers can well provide supports and assistances to victims. This study wanted to explore communication strategies used by support providers in dealing with and helping sexual violence victims. This study used a qualitative approach with descriptive analysis method. Data were collected through in-depth interviews. Informants from this study were support providers that deal with sexual violence victims. The key informants consisted of three people, namely a police officer for the women and children protection (PPA), psychologist who was a victim of sexual violence, and clergyman (church worker). The study results indicated that the support providers implemented a communication strategy by applying the principles of empathy, support and equality, so the victims were willing to open up and get help. They applied rapport techniques in building relationships, practiced active listening skills, and did self-disclosure to be on par with the victim, so the victims can be more open. Kekerasan seksual adalah masalah besar di masyarakat, karena dampak negatif pada korban menyebabkan penderitaan yang berkepanjangan. Pendampingan bagi korban dilakukan di tingkat individu, kelompok dan kelembagaan, baik formal maupun informal. Para pendamping bertindak sebagai penyedia dukungan bagi korban kekerasan seksual. Pendamping sering mengalami kesulitan karena korban merasa sulit untuk membuka diri karena trauma yang mereka alami. Strategi untuk berkomunikasi diperlukan, sehingga pendamping dapat memberikan dukungan dan bantuan dengan baik kepada korban. Penelitian ini ingin mengeksplorasi strategi komunikasi yang digunakan oleh pendamping dalam menangani dan membantu korban kekerasan seksual. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis deskriptif. Data dikumpulkan melalui wawancara mendalam. Informan dari penelitian ini adalah pendamping yang menangani korban kekerasan seksual. Informan kunci terdiri dari tiga orang, yaitu seorang polisi untuk perlindungan perempuan dan anak (PPA), psikolog yang menjadi korban kekerasan seksual, dan pendeta (relawan gereja). Hasil studi menunjukkan bahwa pendamping menerapkan strategi komunikasi dengan menerapkan prinsip empati, dukungan dan kesetaraan, sehingga para korban bersedia untuk membuka diri dan mendapatkan bantuan. Mereka menerapkan teknik hubungan baik dalam membangun hubungan, melatih keterampilan mendengarkan aktif, dan melakukan pengungkapan diri agar setara dengan korban, sehingga korban bisa lebih terbuka.
TAPPING INTO ENGAGEMENT: THE ROLE OF CONTENT STRATEGIES IN BOOSTING LOYALTY AND WORD-OF-MOUTH FOR E-WALLETS Stephanie, Alya Hadijah; Astuti, Rifelly Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.968

Abstract

The development of digital payment systems in Indonesia has significantly accelerated the adoption of digital wallets, with GoPay emerging as one of the leading players. Amid intense competition, social media content strategy has become crucial in driving consumer engagement, which subsequently influences word-of-mouth (WOM) and customer loyalty. This study aims to examine the effects of content appeal (infotainment, relational, and remunerative), content vividness, and content interactivity on WOM and customer loyalty, with consumer engagement serving as a mediating variable. A quantitative approach was employed through a survey of 230 active GoPay users who follow the official Instagram account @GoPayIndonesia and had interacted with its content in the past three months. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results reveal that six out of seven proposed hypotheses are statistically significant. Infotainment content, remunerative content, content vividness, and content interactivity all positively influence consumer engagement. Among these, content vividness exerts the strongest effect on engagement. Conversely, relational content was not statistically significant, although it was descriptively appreciated by respondents. Furthermore, consumer engagement was found to be a significant mediator in the relationship between content characteristics and both WOM and customer loyalty. This research contributes empirical insights to the field of digital marketing literature and offers strategic recommendations for digital wallet brands to enhance the effectiveness of their social media content strategies.