Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

5.092

P-Index

This Author published in this journals

All Journal Jurnal Siasat Bisnis IPTEK Journal of Proceedings Series JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Enterprise and Development (JED) AICS Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Islamic Perspective on Communication and Psychology

Rifelly Dewi Astuti

Department Of Management, Faculty Of Economics And Business, Universitas Indonesia, Depok, Jakarta, Indonesia

Author-ID : 1132264

Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

Published : 43 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

The Effect of Consumer Value on Attitude Toward Green Product and Green Consumer Behavior in Organic Food Adhitiya, Lucky; Astuti, Rifelly Dewi
IPTEK Journal of Proceedings Series No 5 (2019): The 1st International Conference on Business and Management of Technology (IConBMT)
Publisher : Institut Teknologi Sepuluh Nopember

At the moment the world market continues to change, sustainability pillars such as environment, economy and social justice have become part of marketing decision-making. Developing a marketing strategy in the midst of current environmental and economic issues has led to a focus on the importance of green marketing. Using the theory of consumption values and value-attitude-behavior model, this research proposes to explore the green consumer behavior for green products in Indonesia. Attitude toward green product and consumer values such as functional value (price and quality), social value, conditional value, epistemic value, emotional value, and environmental value were used to study the green consumer behavior for green products. This study developed a research model and empirically tested by collecting data from questionnaires that were distributed in Indonesia. Based on a sample of 200 respondents, the results indicate that only social value has a positive impact on green consumer behavior, functional value (price), functional value (quality), environmental value, conditional value, epistemic value, and emotional value do not influence green consumer behavior. As a mediator, attitude toward green product has a significant effect on epistemic value, environmental value, and emotional value. This confirms and significantly adds to the literature of green consumer behavior in a developing market

The Impact of Customer Relationship Management Quality and Company Reputation toward the Antecedent of Customer Loyalty during COVID-19 Pandemic Gunawan, Victor; Astuti, Rifelly Dewi; Bustaman, Yosman
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.593

This study objective was found the interrelationships among service evaluation, that is service quality, customer satisfaction, and customer value, with customer loyalty through mediating roles of customer relationship management (CRM) quality, and moderating roles of company reputation in the heavy equipment industry in the middle of COVID-19 pandemic. Also investigate the most critical domains of service quality, customer satisfaction and customer value considered by customers in the heavy equipment and the connection among service quality, customer value and customer satisfaction toward customer loyalty by interlinking customer relationship management (CRM) quality and moderating effect of company reputation variable. In this research, there are several variables correlated with customer loyalty, CRM Quality and Company Reputation. Data were gathered from 259 customer, had transaction unit heavy equipment and its product support in the time of COVID-19 pandemic, by using SPSS and SmartPLS. The data is processed and analyze through structural equation model (SEM). The research found service quality and customer satisfaction variables were not influenced customer loyalty and the mediating effect of CRM quality on relationship between service quality toward customer loyalty were not supported too. Although, customer satisfaction has strong correlation to customer loyalty and the mediating effect is supported in the middle of COVID-19 pandemic. In addition, this research also found moderating effect of company reputation is significance on relationship service quality, customer value, and customer satisfaction toward CRM quality, even if the correlation is reverse relationship. The research discusses important implications considering the effect of service quality, customer satisfaction and mediated by CRM quality toward customer loyalty and improving company reputation as moderated effect to strengthen customer relationship management quality.

The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Elevita Yuliati; Tengku Ezni Balqiah; Nurdin Sobari; Rifelly Dewi Astuti
APMBA (Asia Pacific Management and Business Application) Vol 5, No 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.

A Decision-Making Model for Community-Based Food Industry to Support Poverty Alleviation in East Indonesia: Case Study of East Sumba Regency Ratih Dyah Kusumastuti; Fanny Martdianty; Rifelly Dewi Astuti; Nurmala Nurmala
APMBA (Asia Pacific Management and Business Application) Vol 5, No 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Provinces in the eastern part of Indonesia still have high percentage of residents living below the poverty line. However, some provinces are the producers of food commodities. The One Village One Product (OVOP) movement has been proven to be able to reduce the poverty level and can be implemented in East Indonesia, especially by developing the community-based food industry. The objective of the research is to develop a decision making model to determine the best suitable community-based food industry to be developed optimally in East Indonesia using Analytic Hierarchy Process (AHP). We identify five criteria for the model from the literature and interviews with experts, namely resources, demand, supporting industries, strategy and competitiveness, and supports from government and other parties. We apply the model for the case of East Sumba regency of the East Nusa Tenggara (NTT) province, to select from alternatives, namely cassava, banana, corn and peanut-based food industries. The results show that banana-based industry is chosen as the best-suitable community-based food industry, mainly due to the uniqueness of the banana-based product and high production of banana in the area.

Reformulation of Business Strategy PT XYZ Saparuddin Mukhtar; Mohammad Rizan; Resti Annisa; Rifelly Dewi Astuti; Basri Bado
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 6 No 2 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Currently, PT. XYZ requires the restructuring of its business strategy to restore and restore PT XYZ 's finances as well as to build a viable and profitable housing. In the reformulation of the business strategy of PT XYZ, the researcher will use SWOT analysis as the basis of the analysis, and Grand Strategy matrix to analyze company position in the industry. The results indicate that the position of PT XYZ is in the quadrant 1 is Strengthâ€”Opportunity which means the position of a perfect company strategy and competes vigorously. The alternative strategy formed refers to the related Diversification strategy and Horizontal Integration, the suggested strategy is (1) to build a Highland geopark tourism park; (2) redeveloping the extreme sports arena; (3) establish cooperative relationships with government or private companies concerned; (4) to provide land or field intended for residents of housing around PT XYZ area, also a form of CSR; (5) evaluate and improve HR performance by conducting performance appraisal through key performance indicator and balanced scorecard.

Understanding the Palm Oil Utilization Preference: A Literature Review and Preference Measurement Lucky Adhitiya; Rifelly Dewi Astuti
IPTEK Journal of Proceedings Series No 5 (2019): The 1st International Conference on Business and Management of Technology (IConBMT)
Publisher : Institut Teknologi Sepuluh Nopember

Energy supply security has become the world’s issue this past decades. World’s energy demand keep growing yet supply remains stable. Numerous renewable energy sources are developed to fulfil this energy supply gap. This issue is also being a concern in Indonesia. Palm oil is considered as one of the renewable energy because of its production flexibility. Palm oil could be processed into cooking oil and fuel energy such as biodiesel. Objective of this present study is to understand the palm oil utilization preference either as the cooking oil or biodiesel. Literature review is conducted to explore variables that is being considered as preference variable. This present study conducted review in several literature that were published ranged from 2010 to 2018. Three variables were considered as a result of literature review. The first variable is sustainability aspect which represent life cycle of the processed product. The second variable is policy which could influence the industry’s stakeholder to conduct a utilization decision. The last variable is emission that is being produced by the processed product. This present study also conducted preference measurement in order to measure the preference of palm oil utilization either as he cooking oil or biodiesel. As the result, a research map is proposed for the future research direction

The roles of influencers endorsement of local skincare brands on online purchase intention Yura Nada Khairunnisa; Rifelly Dewi Astuti
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Regardless significant roles of influencers in brand communication strategies, there are still some issues about the factors that may determine the strength of their influence and how the power of influencers can influence their followers in shaping perception and behavior towards the brands they support. This study aims to determine the role of the perceived information value and emotional attachment in the influencer's influence process, which later creates the expected value of the brand, brand engagement in self-concept, and the intention to buy the recommended brand. This research will be conducted with quantitative research. The context of this research is Indonesian local skincare products which contribute to local manufacturers in developing communication strategies for their products. The results of 300 respondents as a sample show that perceived information value and emotional attachment are determinants of the perceived influence, and the power of influence of influencers increases brand engagement and brand value will have an impact on the intention to purchase the recommended product. Besides, brand engagement also increases brand value, and brand value also affects purchase intention. The findings of this study contribute to a better understanding of the effect of an influencer's persuasion. The implications for practitioners and researchers are also discussed in the study.

Factors affecting intention to use of online installment payment Paylater Ivonanda Nindya; Rifelly Dewi Astuti
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Mobile wallets do offer a variety of attractive features and offers, for example a payment method that users can choose from, such as installment payment called paylater. In recent years, internet-based installment methods have become increasingly popular with users of e-commerce and services on mobile devices Currently in Indonesia there are several digital wallet companies that provide paylater payment features such as Shopeepay, OVO, and Go-pay. Both manufacturing and financial services develop technological innovations not only to provide benefits for their consumers, but also to expand their business fields. In other words, the benefits of mobile payment services (MPs) are not only to provide added value for consumers but also to provide marketers with wider access to consumer consumption data on mobile platforms. Therefore, it is important to look at the process that takes place before consumers adopt the use of paylater as a payment method. This research will be entered into a descriptive study using a cross-sectional study to answer research questions. This study aims to identify factors that influence usage intention of paylater services through a model from the diffusion of innovation theory and obtained answers from 211 respondents through online questionnaires. Results revealed that compatibility and trialability were positively associated with participants’ intention to use paylater. However, low complexity had no association with participants’ intentions to use paylater.

The role of capability and ambidexterity in enhancing the startup performance Mawaddah Akmalia; Rifelly Dewi Astuti
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Digitization offers great opportunities for the business environment, including startup companies. Responding to the pressure of technology, many startup companies are using digital platforms as their business strategy. However, many startups fail due to the absence of a comparable digital platform capability. In addition, startups face unique challenges because of their limited resources, so startups must be able to manage their network capability and ambidexterity which consists of exploitation orientation and exploration orientation. With this capability and orientation, it is hoped that startup companies can improve their startup performance. This study aims to empirically examine the influence of digital platform capability, both directly and influenced by network capability, on startup performance and also to determine the moderating effect of ambidexterity which is divided into exploitation orientation and exploration orientation between network capability and startup performance. The survey was conducted on 124 digital-based startups in the service sector in Indonesia. Furthermore, the survey results were analyzed using the structural equation modeling-partial least square (SEM-PLS) to test the hypothesis. The result is that digital platform capability and network capability affect startup performance. Meanwhile, the moderation of exploitation orientation and exploration orientation towards the relationship between network capability and startup performance produces different results.

The role of digital orientation, digital capability and digital innovation on the relationship of environmental dynamism towards FMCG SME’s performance Anggit Primadita Karina; Rifelly Dewi Astuti
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Innovation activities have become the basis for a new digital infrastructure among businesses. Business actors in this study referring to SMEs need to develop digital orientation and digital capabilities in building digital innovation, where increasing these three factors can lead to a competitive advantage to improve company performance for SMEs, especially in the FMCG industry. The main objective of this research is to examine the role of dynamics of business environment on competitive advantage and performance through digital orientation, digital capability, and digital innovation. This study uses a quantitative approach collected from 216 FMCG SMEs in Indonesia. We intend to find the relationship between each variable and the conclusion of these studies using SEM analysis. The results of the SEM analysis show that there is a significant positive relationship between dynamic environment to digital orientation and digital capability. In addition, digital orientation and digital capability have a significant direct positive relationship to digital innovation. Moreover, digital innovation has a significant positive impact to performance directly, and also mediated by competitive advantage. However, digital orientation and digital capability do not have a direct significant effect on competitive advantage.

Co-Authors Adhitiya, Lucky Adi Zakaria Afiff Alversia, Yeshika Anggit Primadita Karina ariyanto, muhammad wahyu Arlin Tri Hastiana Augustin, Eldest Azalia Erda, Florean Haya Soraya Basri Bado Bustaman, Yosman Daryanti, Sri Dewa, Qidsa Nafis Akal Dwiphala, Fadelia Elevita Yuliati Elrizal, Mohammad Ariffa Fanny Martdianty Fauzi Murod, Atini Rahmatika Gita Gayatri, Gita Gunawan, Victor Hediana, Bianca Hutabarat, Rendra Hymne Fajar Ivonanda Nindya Jamaludin, Nurul Atasha Jessica, Cynthia Lahath, Aishath Lucky Adhitiya Luh Putu Ratna Sundari Luthfan Fadhila Henryanto Putra Mahaganti, Fergie S Mawaddah Akmalia Meta Riani Siahaan Mohammad Rizan Mustafri, Alda Nilakurnia, Roswita Nindyaswari, Sara Almira Nor Asiah Omar Nurdin Sobari Nurdin Sobari Nurmala Nurmala Nurmala Nurmala Pradana, Fadly Eka Pramasanti, An Nisa Putri, Irdina Tiara Ramadhan, Luthfi Fakhri Ratih Dyah Kusumastuti Resti Annisa Rut Ria Widiawati Saparuddin Mukhtar Saputro, Rendi Andika Saragih, Tarimantan Sanberto Sri Wahyuni Stephanie, Alya Hadijah Supriadi, Arief Dahyan Susanto, Agung Arry Syed Shah Alam, Syed Shah Tengku Ezni Balqiah Warnida, Ira Puspa Wulandari, Permata Yura Nada Khairunnisa

Title

Found 43 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 43 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 43 Documents
Search