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All Journal Research Review: Jurnal Ilmiah Multidisiplin Indonesian Journal of Islamic Psychology Jurnal Manajemen, Bisnis dan Kewirausahaan
Syamsul B. Biki
Universitas Negeri Gorontalo
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Value Added of Capital Employed, Value Added Human Capital dan Structural Capital Value Added terhadap Nilai Perusahaan F&B Mentari Rizki Sawitri Pilomonu; Syamsul B. Biki; Mohammad Dimas Suronoto; Iklima Abdul Halid; Wayan Eka Ayu Noviantari
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6105

Abstract

This study examines the influence of Value Added of Capital Employed (VACE), Value Added Human Capital (VAHC), and Structural Capital Value Added (SCVA) on firm value in Indonesia’s Food and Beverage (F&B) sector from 2022 to 2024. The research is driven by the growing significance of intellectual capital in boosting competitiveness and firm value, particularly in the rapidly transforming and digitalized F&B industry. A quantitative methodology was adopted, utilizing secondary data from the financial statements of F&B companies selected through purposive sampling. The data were analyzed using multiple linear regression, supplemented with classical assumption tests to validate the model. Key findings indicate that, collectively, the three independent variables significantly impact firm value. However, only SCVA demonstrates a positive and significant partial effect. The coefficient of determination (R²) of 26.1% suggests that the model accounts for a portion of the variation in firm value, leaving 73.9% attributable to external factors beyond the model’s scope. These results underscore the strategic importance of enhancing structural capital—through advancements in systems, technology, and organizational processes—as a means to elevate firm value in the F&B industry.
Analisis Konten Visual Instagram dalam Membangun Keterlibatan Pelanggan: Studi Kasus Akun Instagram X Food and Beverage Nur'ain Suleman; Rizan Machmud; Syamsul B. Biki
Research Review: Jurnal Ilmiah Multidisiplin Vol. 5 No. 1 (2026): Research Review: Jurnal Ilmiah Multidisiplin (Februari 2026 - Juli 2026)
Publisher : Transbahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/researchreview.v5i1.434

Abstract

Amidst the rapid growth of the culinary industry, Instagram has become a primary brand communication instrument that demands visual excellence to attract audiences. This study aims to analyze the role of visual aesthetics on the X Food and Beverage Instagram account in shaping customer engagement. Using a descriptive qualitative method with a case study approach, data were collected through in-depth interviews with seven informants (management, admins, and loyal consumers) and visual documentation of the research object. The analysis examined visual elements such as the earth-tone color palette and minimalist composition through semiotic theory. The findings indicate that consistent visual usage successfully established a strong brand identity and provided a sense of mindfulness for the audience, effectively increasing trust in product quality. However, a "perfection paradox" was identified, where overly professional visuals created a psychological barrier for consumers to interact actively in the comments section, despite high physical visitations. In conclusion, the integration of high aesthetics and authentic human interest is key to maintaining consumer loyalty in the digital era. This research implies the need for a balance between aesthetic ego and open communication spaces to create an inclusive customer community.
Pengaruh Pemanfaatan Kecerdasan Buatan dan Chatbot Terhadap Pengalaman Pelanggan Tokopedia pada Mahasiswa FEB Universitas Negeri Gorontalo Riska Bilondatu; Rizan Machmud; Syamsul B. Biki
Research Review: Jurnal Ilmiah Multidisiplin Vol. 5 No. 1 (2026): Research Review: Jurnal Ilmiah Multidisiplin (Februari 2026 - Juli 2026)
Publisher : Transbahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/researchreview.v5i1.498

Abstract

This study aims to analyze the effect of Artificial Intelligence (AI) and Chatbot utilization on Customer Experience among Tokopedia users. The research method used a quantitative approach with a sample of 100 respondents from the Faculty of Economics and Business, Class of 2022, UNG, selected through purposive sampling. Data analysis was performed using multiple linear regression. The results show that partially, AI has a positive and significant effect on Customer Experience (t-count 3.193 > 1.984). Similarly, the Chatbot variable has a significant effect (t-count 5.357 > 1.984). Simultaneously, both variables have a significant effect with an F- count of 69.866 > 3.09. The R² value of 0.590 indicates a 59.0% contribution to Customer Experience. The integration of artificial intelligence (AI) and chatbots has made a positive contribution to improving service efficiency. Nevertheless, inconsistencies in previous findings (research gap) remain evident in the existing literature.  In conclusion, optimizing AI and chatbot technology is a crucial factor in enhancing the quality of digital transaction experiences for students.
Generation Z Job Preferences in the MSME Sector: An Analysis of Herzberg's Hygiene-Motivator Factors with Compensation as a Mediating Variable in Gorontalo Province Syamsul B. Biki; Andi Yusniar Mendo; Mentari Rizki Sawitri Pilomonu; Mohammad Dimas Suronoto
IJIP : Indonesian Journal of Islamic Psychology Vol. 8 No. 1 (2026)
Publisher : Da'wa Faculty of Islamic State University Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijip.v8i1.6536

Abstract

This study aims to analyze the factors influencing young job seekers' preferences in the MSME sector of Gorontalo Province, specifically examining the role of work environment, work flexibility, and compensation. A quantitative approach with a descriptive-correlational design was employed, involving 189 Generation Z respondents aged 18-28 years who reside in Gorontalo Province and have intentions or are currently seeking employment in the MSME sector. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that work environment and compensation significantly influence job seeker preferences, while work flexibility does not have a direct significant effect. However, work flexibility influences job preferences indirectly through compensation as a mediating variable. Of the seven hypotheses tested, six were accepted, and one was rejected. The study concludes that compensation and work environment are primary factors attracting Gen Z to the MSME sector, whereas flexibility offerings require adequate compensation to be effective. These findings reinforce Herzberg's Two-Factor Theory and provide practical implications for MSME stakeholders in developing strategies to attract young talent.
Co-Authors Andi Yusniar Mendo Iklima Abdul Halid Mentari Rizki Sawitri Pilomonu Mohammad Dimas Suronoto Nur'ain Suleman Riska Bilondatu Rizan Machmud Wayan Eka Ayu Noviantari