<![CDATA[This study aims to analyze the factors influencing young job seekers' preferences in the MSME sector of Gorontalo Province, specifically examining the role of work environment, work flexibility, and compensation. A quantitative approach with a descriptive-correlational design was employed, involving 189 Generation Z respondents aged 18-28 years who reside in Gorontalo Province and have intentions or are currently seeking employment in the MSME sector. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that work environment and compensation significantly influence job seeker preferences, while work flexibility does not have a direct significant effect. However, work flexibility influences job preferences indirectly through compensation as a mediating variable. Of the seven hypotheses tested, six were accepted, and one was rejected. The study concludes that compensation and work environment are primary factors attracting Gen Z to the MSME sector, whereas flexibility offerings require adequate compensation to be effective. These findings reinforce Herzberg's Two-Factor Theory and provide practical implications for MSME stakeholders in developing strategies to attract young talent.]]>
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