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All Journal YUME : Journal of Management PASCIDEV: Pasundan Social Science Development Dirya : Journal of Economic Management Jurnal Ilmiah Manajemen Profetik
Subhi Munir
Sekolah Tinggi Ilmu Ekonomi Miftahul Huda
Economics, Econometrics & Finance Health Professions Social Sciences

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Small Business Enterprises Strategy To Improve Sales Sugito, Asep; Nurzaman, Fahrizal; Munir, Subhi; Hamjah, Hamjah
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6537

Abstract

Merebaknya digital marketing berdampak pada penurunan pendapatan berbagai aspek usaha yang memakai digital marketing termasuk pada industri kuliner. penurunan pendapatan berbagai aspek usaha termasuk pada industri kuliner. Tantangan pemasaran dunia digital kemudian menuntut pemilik Kerupuk Miskin sebagai pelaku usaha yang menyajikan produk makanan harus mampu bertahan di tengah persaingan bisnis kuliner digital. Berdasarkan latar belakang diperoleh 2 rumusan masalah yaitu: Bagaimana bentuk pemasaran digital yang diterapkan UMKM di Subang dalam meningkatkan penjualan di era new normal. Teori yang digunakan dalam penelitian ini adalah digital marketing dan analisis SWOT. Penelitian ini menggunakan metodologi pendekatan kualitatif. Objek material penelitian ini adalah Kerupuk Miskin Bu Hana, sedangkan objek formalnya adalah digital marketing. Jenis pengumpulan datanya adalah kualitatif dari sumber data primer dan sekunder. Teknik pengumpulan datanya adalah observasi atau observasi terfokus, wawancara mendalam, dipadukan dengan studi dokumentasi dan studi kepustakaan.Kata Kunci : UMKM, Analisis SWOT, Pemasaran Dunia Digital
Analysis Of The Effectiveness Of The Website-Based Lecturer Performance Assessment System And Human Resource Development At STIE Miftahul Huda Sugito, Asep; Nurzaman, Fahrizal; Hamjah, Hamjah; Munir, Subhi
JAKI : Jurnal Akuntansi Vol 1 No 2 (2024): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v1i2.52

Abstract

Along with the development of the era, technology is developing very rapidly and affecting all lines. Companies can take advantage of this by using digital information systems such as employee performance appraisals whose data can be used for evaluation. In educational institutions, technological developments also have a lot of influence and make work easier. The object of this study is the Miftahul Huda Subang College of Economics, the intent and purpose of this study is to analyze the effectiveness of lecturer performance assessments and website-based human resource developers. The research method used is a qualitative descriptive method. This analysis is strengthened by existing sources adapted from research journals and websites regarding performance appraisal systems, human resource development and the use of digital technology. Thus, it can be concluded that the performance appraisal system can help the process of human resource development, assisted by digital technology that is utilized properly.
Pengembangan Model Kepemimpinan Islam Dalam Meningkatkan Kinerja Organisasi Nahwan, Darwin; Munir, Subhi; Riyanto, Sugeng
JIMP: Jurnal Ilmiah Manajemen Profetik Vol. 2 No. 2 (2024): Jurnal Ilmiah Manajemen Profetik
Publisher : Program Studi Manajemen, STIE Hidayatullah, Depok, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jimp.v2i1.491

Abstract

Penelitian ini bertujuan untuk mengembangkan model kepemimpinan Islam yang dapat diterapkan secara efektif dalam meningkatkan kinerja organisasi. Dengan menggunakan pendekatan kualitatif dan desain studi kasus, penelitian ini mengeksplorasi integrasi nilai-nilai Islam seperti keadilan, kejujuran, amanah, syura, dan tanggung jawab dalam praktik kepemimpinan di beberapa organisasi di Indonesia. Hasil penelitian menunjukkan bahwa penerapan model kepemimpinan Islam berdampak positif pada berbagai aspek kinerja organisasi, termasuk produktivitas, keterlibatan karyawan, dan kepuasan kerja. Model ini tidak hanya menawarkan pendekatan yang holistik dan beretika dalam kepemimpinan, tetapi juga membangun budaya organisasi yang kuat dan berkelanjutan. Kesimpulan dari penelitian ini menekankan bahwa kepemimpinan Islam, dengan fokus pada nilai-nilai moral dan etika, dapat menjadi solusi efektif bagi organisasi yang ingin mencapai keseimbangan antara efisiensi operasional dan tanggung jawab sosial. Rekomendasi praktis diberikan untuk organisasi yang ingin mengimplementasikan model ini, serta saran untuk penelitian lebih lanjut di bidang ini untuk memperluas pemahaman dan aplikasi model kepemimpinan Islam di berbagai konteks budaya dan industri
The Role of Leadership Style, Organizational Culture, and Career Development in Improving Human Resource Performance Hamjah, Hamjah; Nurzaman, Fahrizal; Sugito, Asep; Munir, Subhi
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.189

Abstract

This study aims to explore the role of leadership style, organizational culture, and career development in improving human resource (HR) performance through a qualitative approach. The leadership style applied in an organization can shape communication patterns, motivation, and relationships between leaders and employees, which in turn affect individual performance. Meanwhile, organizational culture formed from shared values, norms, and habits creates a work climate that supports or hinders productivity. Career development also plays an important role in providing opportunities for employees to improve their skills and knowledge, which has an impact on job satisfaction and overall performance. This study uses in-depth interviews and participant observation to explore views from various parties in the organization regarding the influence of these three factors on HR performance. The results show that empowering leadership, positive organizational culture, and support for career development have a close relationship with improving HR performance. These findings provide important insights for organizations to understand how these internal factors can be optimized to achieve better performance.
Co-Authors Darwin Nahwan Fahrizal Nurzaman Hamjah, Hamjah Sugeng Riyanto Sugito, Asep