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All Journal YUME : Journal of Management Dirya : Journal of Economic Management Tamwil: Jurnal Manajemen Keuangan
Sugito, Asep
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Economics, Econometrics & Finance Health Professions Social Sciences

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Small Business Enterprises Strategy To Improve Sales Sugito, Asep; Nurzaman, Fahrizal; Munir, Subhi; Hamjah, Hamjah
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6537

Abstract

Merebaknya digital marketing berdampak pada penurunan pendapatan berbagai aspek usaha yang memakai digital marketing termasuk pada industri kuliner. penurunan pendapatan berbagai aspek usaha termasuk pada industri kuliner. Tantangan pemasaran dunia digital kemudian menuntut pemilik Kerupuk Miskin sebagai pelaku usaha yang menyajikan produk makanan harus mampu bertahan di tengah persaingan bisnis kuliner digital. Berdasarkan latar belakang diperoleh 2 rumusan masalah yaitu: Bagaimana bentuk pemasaran digital yang diterapkan UMKM di Subang dalam meningkatkan penjualan di era new normal. Teori yang digunakan dalam penelitian ini adalah digital marketing dan analisis SWOT. Penelitian ini menggunakan metodologi pendekatan kualitatif. Objek material penelitian ini adalah Kerupuk Miskin Bu Hana, sedangkan objek formalnya adalah digital marketing. Jenis pengumpulan datanya adalah kualitatif dari sumber data primer dan sekunder. Teknik pengumpulan datanya adalah observasi atau observasi terfokus, wawancara mendalam, dipadukan dengan studi dokumentasi dan studi kepustakaan.Kata Kunci : UMKM, Analisis SWOT, Pemasaran Dunia Digital
Analysis Of The Effectiveness Of The Website-Based Lecturer Performance Assessment System And Human Resource Development At STIE Miftahul Huda Sugito, Asep; Nurzaman, Fahrizal; Hamjah, Hamjah; Munir, Subhi
JAKI : Jurnal Akuntansi Vol 1 No 2 (2024): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v1i2.52

Abstract

Along with the development of the era, technology is developing very rapidly and affecting all lines. Companies can take advantage of this by using digital information systems such as employee performance appraisals whose data can be used for evaluation. In educational institutions, technological developments also have a lot of influence and make work easier. The object of this study is the Miftahul Huda Subang College of Economics, the intent and purpose of this study is to analyze the effectiveness of lecturer performance assessments and website-based human resource developers. The research method used is a qualitative descriptive method. This analysis is strengthened by existing sources adapted from research journals and websites regarding performance appraisal systems, human resource development and the use of digital technology. Thus, it can be concluded that the performance appraisal system can help the process of human resource development, assisted by digital technology that is utilized properly.
Analysis Of The Implementation Of Management Information Systems On Bataramas Employee Performance Sugito, Asep; Fahlevi, Reza; Ridwan, Aditya
JAKI : Jurnal Akuntansi Vol 1 No 2 (2024): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v1i2.53

Abstract

Management information system is a system that is created to make it easier for all parts of the company to get the information they need. Information systems have a big role in changing the company, one of which is improving employee performance with data loaded through the information system. In a company, employee performance will affect how the company develops, it can be fast or slow, this depends on the quality of the company. Batara Mas Company implements various types of information systems, according to the needs required. All activities carried out in the company are collected through the information system to be used as an evaluation and to improve employee performance towards a better direction. Data retrieval will be carried out through the website research journal adjusted to the data needed regarding the analysis of the application of the management information system to the performance of Batara Mas employees.
Human Resources Competency Analysis In Facing the Digital Era Supena, Supena; Sugito, Asep
JAKI : Jurnal Akuntansi Vol 2 No 1 (2025): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v2i1.82

Abstract

The Digital Era, which is characterized by technological sophistication and changes in thinking patterns, has influenced various sectors, including the world of work. Human Resources (HR) are required to always follow technological advances and be able to face changes quickly. Human Resources (HR) are a key factor in facing the challenges and opportunities that arise in the current digital era. This research aims to analyze the HR competencies needed to prepare organizations to face the Digital Era. and how organizations can optimize HR potential in improving performance and innovation.
TANTANGAN BANK SYARIAH DALAM MENINGKATKAN DAYA SAING DI TENGAH PERSAINGAN BANK KONVENSIONAL Sartiyah, Sartiyah; Sugito, Asep; Supena, Supena
TAMWIL : Jurnal Manajemen Keuangan Vol 2 No 1 (2025): Tamwil: Jurnal Manajemen Keuangan
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/tamwil.v2i1.74

Abstract

ABSTRACT As more people become aware of the importance of sharia principles in financial transactions, sharia banking is expanding in Indonesia. However, in the face of fierce competition from conventional banks, Islamic banks encounter certain obstacles in their efforts to become more competitive. The purpose of this study is to pinpoint the difficulties Islamic banks encounter and create workable plans to boost their competitiveness. Using a qualitative methodology, this study analyzes relevant documents and conducts in-depth interviews with participants in the conventional and sharia banking sectors. According to the study's findings, Islamic banks confront significant obstacles because of their limited product offerings, inadequate technology, and the general public's ignorance of the Islamic banking system. Islamic banks must therefore put plans into place that emphasize the growth of human resources (HR), the use of digital technologies, product innovation, and public education.
Co-Authors Fahrizal Nurzaman Hamjah, Hamjah REZA FAHLEVI Ridwan, Aditya Sartiyah Sartiyah, Sartiyah Subhi Munir Supena, Supena