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PERENCANAAN KOMUNIKASI PEMASARAN (STUDI PADA PT.RIZMA TOUR & TRAVEL BANJARMASIN) Amelia Puspita1) Amelia Puspita
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 2, No 1 (2019)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v2i1.3415

Abstract

 Penelitian ini bertujuan untuk memberikan masukan yang baik tentang PT. Rizma tour & travel tentang perencanaan komunikasi pemasaran yang baik. Metodologi penelitian yang digunakan deskriptif kualitatif. Uji keabsahan data menggunakan teknik pengumpulan data kusut, triangulasi sumber, dan triangulasi waktu pengumpulan data. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Diketahui bahwa temuan selama kurun waktu PT. Rizma tour & travel tidak pernah melakukan perencanaan komunikasi pemasaran secara langsung. Faktor yang menjadi penghambat adalah keterbatasan dan kurangnya sumber daya manusia yang ada yang menyebabkan tersendatnya komunikasi pemasaran yang ada di perusahaan. Upaya yang dilakukan perusahaan untuk memajukan perusahaan adalah melakukan re-branding produk yang sudah ada dan menambahkan alat promosi pemasaran langsung dan media interaktif berupa website. Dalam skripsi ini penulis memberikan saran penelitian pada perusahaan untuk membentuk rencana komunikasi pemasaran terintegrasi yang baik dan benar untuk mencapai tujuan perusahaan. Enam tahapan perencanaan komunikasi pemasaran yang efektif dapat dilakukan, yaitu sebagai berikut; review rencana pemasaran, analisis SWOT, tujuan, penganggaran, strategi, dan evaluasi. Kata Kunci: Perencanaan, Komunikasi, Pemasaran, PT. Rizma tour & travel 
KOMUNIKASI INTERPERSONAL ORANG TUA DALAM PENCEGAHAN PERNIKAHAN DINI TERHADAP ANAK USIA REMAJA DI KECAMATAN BANJARMASIN SELATAN Amelia Puspita
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 5, No 2 (2022)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v5i2.8903

Abstract

ABSTRAK Berdasarkan data Kementerian Agama (Kemeneg), perkawinan anak didominasi terjadi di wilayah pinggiran kota. Tercatat kec. Banjarmasin selatan 64 kasus, Barat 27 kasus, Utara 20 kasus. Dalam hal ini peran orang tua sangat diperlukan untuk memberikan arahan terhadap anak dan membantu pemerintah untuk menekan angka pernikahan dini dengan pendekatan komunikasi interpersonal pada anak usia remaja. Tujuan penelitian ini untuk mengetahui komunikasi interpersonal orang tua dalam pencegahan pernikahan dini terhadap anak usia remaja di Kecamatan Banjarmasin Selatan. Penelitian ini merupakan penelitian kualitatif dengan metode studi kasus. Data diperoleh dengan wawancara mendalam dan observasi langsung dengan bantuan perangkat kecamatan setempat. Berdasarkan hasil penelitian, ditemukan bahwa dari 12 narasumber hanya terdapat 3 pasang orang tua dan anak yang aware terhadap pencegahan pernikahan dini dengan cara tindakan dan komunikasi interpersonal yang berbeda-beda pada masing-masing orang tua. Adapun orang tua yang lancar berkomunikasi dengan anak sebab pola didik komunikasi interaktif yang ditanamkan orang tua sejak kecil hingga beranjak remaja secara konsisten dan persuasif.  Kemudian terdapat 3 narasumber orang tua lainnya memiliki hambatan dalam berkomunikasi interpersonal terhadap anak usia remaja seperti penolakan, cekcok, berontak, melawan, dan lainnya. Sebagian besar anak merasa orang tua cenderung tidak mau mendengarkan pendapat anak, komunikasi yang terjalin hanya satu arah. Sehingga terjadi perlawan yang menyebabkan anak cenderung tertutup bahkan membangkang tidak mau mendengarkan orang tua. Hal ini menyebabkan jalinan komunikasi orang tua dan anak yang berlangsung kurang efektif. Kata Kunci: Komunikasi Interpersonal; Orang Tua; Anak; Pencegahan; Pernikahan Dini
Implementasi Kebijakan Pengelolaan Sampah Berbasis Zero Waste di Kota Banjarmasin Devia Hetty Hernany; Amelia Puspita; Normajatun Normajatun
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4699

Abstract

Implementation of waste management policies is a very important stage in the overall policy structure because through this procedure the overall policy process can be monitored for the level of success or lack of achievement of objectives. Policy implementation can be interpreted as the implementation of activities/activities referring to the guidelines that have been prepared so that the activities/activities that have been implemented can have an impact/consequences on society and can contribute to overcoming the problems that are the target of the program. Waste management must be carried out comprehensively so that it can provide economic benefits and environmental cleanliness. With the increasingly complicated waste problem, of course the government is required to overcome this waste problem. Currently, the government has created many programs to overcome waste problems in various corners. One of them is a waste management program. The concept of Zero Waste-Based waste management means treating waste to a zero or no leftover condition. By implementing the Zero Waste concept, the environment will truly be protected from the accumulation of waste, both organic and inorganic waste, so that more severe environmental damage can be avoided.
Strategi Komunikasi OJK Regional 9 Kalimantan dalam Mengedukasi Literasi dan Inklusi Keuangan Kepada Masyarakat Amelia Puspita; Devia Hetty Hernany; Riska Aulia Noor
Journal on Education Vol 6 No 3 (2024): Volume 6 Nomor 3 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i3.5706

Abstract

In the era of the industrial revolution 4.0 5.0, it is interpreted as leading to high competition in various sectors that are in direct contact with society's needs. Because at this time society is required to live side by side with technology, master and utilize technology. However, the fact is that the level of digital literacy in Indonesia is still very low. Looking at the aspect of communication activities, the ease of obtaining information, digital transactions, digital capital, etc. can be accessed easily and quickly without having to do activities outside the home. Not only that, there are also negative impacts on society such as digital technology services. Therefore, implementing an integrated regulatory and supervisory system for all activities in the financial services sector that is clearly regulated is the main concern of the Financial Services Authority (OJK). Based on the explanation presented, the author is interested in conducting research on "Communication Strategy of the Regional 9 Kalimantan Financial Services Authority (OJK) in Educating Financial Literacy and Inclusion to the Community." The research, which will be carried out over a period of eight months, is aimed at finding out the Kalimantan Regional 9 Financial Services Authority (OJK) Communication Strategy in Educating and Financial Inclusion to the Community. The research method used is a qualitative method. Design data collection techniques using interview and documentation techniques. Then design data analysis using qualitative analysis techniques. (;).
Analisis Kinerja Pegawai Dalam Memberikan Pelayanan Administrasi Kepada Masyarakat Di Desa Semangat Dalam Handil Bakti Kabupaten Barito Kuala Devia Hetty Hernany; Budi Setiawati; M. Agus Humaidi; Amelia Puspita
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.5802

Abstract

Performance can be known and measured if an individual or group of employees or employees have criteria or benchmark success standards set by the organization. Performance can also be said to be the product of doing something related to a job, position or role in an organization with a maximum sense of responsibility, dedication and loyalty. The performance referred to in this research is all the power and efforts made by employees in providing administrative services to the community. This expected performance is reflected in three aspects, namely, (a) the cognitive aspect, namely the employee's understanding of the administrative service system to the community, (b) the effective aspect, namely the performance of employees in service, is the efforts made by employees to accept and create harmonious interpersonal relationships with the community, (c) the performance aspect is everything that employees do in using their physical bodies in acting so that they can provide good service. best for society
Analisis Kinerja Pegawai Dalam Memberikan Pelayanan Administrasi Kepada Masyarakat Di Desa Semangat Dalam Handil Bakti Kabupaten Barito Kuala Devia Hetty Hernany; Budi Setiawati; M. Agus Humaidi; Amelia Puspita
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.5972

Abstract

Performance can be known and measured if an individual or group of employees or employees have criteria or benchmark success standards set by the organization. Performance can also be said to be the product of doing something related to a job, position or role in an organization with a maximum sense of responsibility, dedication and loyalty. The performance referred to in this research is all the power and efforts made by employees in providing administrative services to the community. This expected performance is reflected in three aspects, namely, (a) the cognitive aspect, namely the employee's understanding of the administrative service system to the community,(b) the effective aspect, namely the performance of employees in service, is the efforts made by employees to accept and create harmonious interpersonal relationships with the community, (c) the performance aspect is everything that employees do in using their physical bodies in acting so that they can provide good service. best for society
Komunikasi Pembangunan Dalam Mengedukasi Masyarakat Terhadap Program Pemberian Makanan Tambahan (PMT) Untuk Mencegah Stunting Di Kelurahan Sungai Baru Kec. Banjarmasin Tengah Amelia Puspita; Devia Hetty Hernany; Farisa Salsabila; Trinita Netiska
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7466

Abstract

This study aims to analyze the implementation of development communication in the Additional Food Program (PMT) in Sungai Baru Village as a community education effort to prevent stunting. The research employs a qualitative descriptive approach using observation, interviews, and documentation techniques. The findings show that socialization through counseling sessions at health posts and community meetings effectively increased the understanding of pregnant women and mothers of young children about the importance of balanced nutrition. Innovations such as the "Healthy Kitchen to Overcome Stunting" program, in collaboration with DPPKBPMP and PLKB, successfully provided practical training, nutritious food aid, and empowered the community with cooking skills and nutritional knowledge. However, the study also identified challenges such as low educational levels, limited human resources, and economic factors affecting PMT distribution and education. Fluctuations in the number of stunted children indicate the need for continuous intervention and regular evaluation to optimize the program. The study concludes that despite challenges, strong commitment and collaboration with various stakeholders are essential to ensuring the effectiveness and sustainability of the program in addressing stunting in Sungai Baru Village.
Semiotic Analysis of John Fiske on Terrorism in The Film 13 BOM di Jakarta Laila Jannatul Fajri; Amelia Puspita; Mohammad Ali Wafa
Jurnal Indonesia Sosial Sains Vol. 6 No. 2 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i2.1624

Abstract

13 Bom di Jakarta is an Indonesian movie inspired by Indodax's true story related to terrorism cases in 2015. This movie tells the story of a bomb terror case in Jakarta. In this movie, the Indonesian Counter Terrorism Agency receives a threat from a person who is considered a terrorist. The person said there were 13 bombs that they had spread throughout the city of Jakarta and the person asked for 100 Bitcoin through Indodax or they would explode the bomb every eight hours. This research aims to identify signs related to terrorism in the movie "13 Bom di Jakarta." and understand the meaning contained in these signs. The research method uses a qualitative approach with a semiotic research type. Data was obtained by watching the movie on Netflix and analyzed using John Fiske's semiotic theory to analyze the signs and reveal the meaning contained therein. The results showed that there were 9 scenes of terrorism ranging from bazooka shooting, firearm attacks, and bomb explosions in various locations such as the state money printing car, Jakarta Stock Exchange, MRT, and Soekarno-Hatta airport. At the level of reality, this movie displays the characters of Arok and his friends who are aggressive, mysterious, and cunning. At the representation level, cinematography, lighting, and music techniques are used to create a dramatic and tense feel. At the ideological level, the film represents terrorism as a major threat to the security and stability of the country.