Nur Afifah
Universitas Tanjungpura Pontianak

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Dampak Kinerja Yang Dimediasi Oleh Kepuasan Kerja: Pengaruh Remunerasi Dan Pengawasan Joko Dwitanto; Nur Afifah; Mustaruddin Mustaruddin
Journal on Education Vol 6 No 4 (2024): Journal on Education: Volume 6 Nomor 4 Mei-Agustus 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i4.5879

Abstract

This article aims to examine the effect of remuneration and supervision on performance mediated by job satisfaction among the State Civil Apparatus (ASN) at the State Catholic College of Religion in Pontianak. The research was conducted using a quantitative approach. The data collection technique used was the census technique. The number of respondents was 71 people. Data analysis was performed using SPSS with path analysis and Sobel test methods. The results of the analysis showed that: (1) remuneration and supervision, both simultaneously and partially, have a positive and significant effect on job satisfaction, (2) remuneration and job satisfaction, both simultaneously and partially, have a positive and significant effect on performance, while the supervision variable has a negative and significant effect on performance, (3) remuneration has an insignificant effect on performance mediated by employee job satisfaction, and (4) supervision has a positive and significant effect on performance mediated by job satisfaction.
What Booster Customer Advocacy?: The Mediating Role Of Customer Satisfaction In Fore Coffee Indonesia Doflin Sen; Juniwati Juniwati; Bintoro Bagus Purmono; Nur Afifah; Harry Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6397

Abstract

Intensifying competition in the coffee shop industry requires companies not only to focus on product innovation but also on creating experiences and café atmospheres that can stimulate customer advocacy behavior. Unlike previous studies that generally position product innovation, café atmosphere, and customer experience as direct predictors of loyalty, this study emphasizes customer advocacy as an advanced form of customer behavior and examines customer satisfaction as the main mediating factor. This study aims to analyze the effects of product innovation, café atmosphere, and customer experience on customer advocacy, with customer satisfaction as a mediating variable. A quantitative approach was employed, involving 220 Fore Coffee customers and analyzed using SEM AMOS version 29. The results indicate that all three independent variables significantly affect customer satisfaction. Café atmosphere and customer experience significantly influence customer advocacy, while product innovation does not. However, customer satisfaction significantly mediates all relationships. These findings highlight the central role of customer satisfaction as a psychological mechanism that bridges company stimuli and customer advocacy behavior. Product innovation, café atmosphere, and customer experience may not directly encourage customers to become brand advocates unless they successfully generate strong satisfaction.