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All Journal Tadbir: Jurnal Manajemen Pendidikan Islam Journal of Mathematics Instruction, Social Research and Opinion
Deni Iriyadi
UIN Sultan Maulana Hasanuddin Banten
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM UPAYA MENINGKATKAN CITRA PESANTREN Anis Zohriah; Dimas Zuhri Ahmad; Deni Iriyadi
Tadbir: Jurnal Manajemen Pendidikan Islam Vol 12 No 1 (2024): Tadbir: Jurnal Manajemen Pendidikan Islam
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/tjmpi.v12i1.4678

Abstract

Fokus pada penelitian ini adalah manajemen pemasaran yang ada di Pesantren Nurul Ilmi Darunnajah 14 untuk meningkatkan citra pesantren tersebut. Penelitian ini melakukan analisis dan evaluasi keabsahan data dengan triangulasi sumber dan metode, setelah memilih beberapa responden berdasarkan pendekatan kualitatif. Penelitian ini dilakukan di Pondok Pesantren Nurul Ilmi Darunnajah 14. Dari hasil penelitian diketahui bahwa: 1). Perencanaan Pesantren Nurul Ilmi Darunnajah 14 merencanakan dengan baik. Pesantren belajar dari pesantren yang lebih baik dan maju. 2). Pengorganisasian dengan cara membentuk Departemen Penerimaan Santri Baru (PSB). terdiri dari beberapa bagian, tugas tim PSB antara lain merencanakan berbagai strategi promosi untuk menarik minat masyarakat, seperti menata beberapa tempat untuk dijadikan sasaran pemasaran pesantren, 3). Pelaksanaan : Pesantren melakukan pemasaran dengan berbagai kegiatan promosi dengan mengunjungi sekolah-sekolah dan melalui media cetak dan online, 4). Pimpinan Pesantren melakukan evaluasi secara keseluruhan. Karakteristik masing-masing pesantren menjadi daya tarik sendiri bagi masyarakat untuk memilih pesantren. Selanjutnya citra pesantren dapat dibentuk dengan strategi pemasaran yang memanfaatkan konsep bauran pemasaran, Bisnis Model Canvas dan komunikasi yang baik dalam setiap koordinasi.
Economic Dynamics and Local Wisdom in The Anyer Beach Tourism Area: An Ethnographic Study of Fishermen's Community Participation Tia Atikah; Siti Nuraeni; Umayah Umayah; Ade Fathurohman; E Syarifudin; Deni Iriyadi
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.997

Abstract

This ethnographic study analyzes the economic dynamics and cultural resilience of the fishing community in Anyer Beach, a historic coastal area that has undergone profound transformation due to the tourism industry. The purpose of this study is to examine the pattern of livelihood transition from the traditional maritime sector to the service sector, measure the implications of emerging social disparities, and analyze how local wisdom practices are maintained amid the tide of commercialization. Ethnographic qualitative methods were used through participatory observation and in-depth interviews with various parties at the study sites, such as Kamasan Village and Sambolo 2 Beach. The results of the study show a radical transition in livelihoods driven by economic rationality, resulting in a significant surge in per capita monthly income (a wealth shock) of 400% to 900%. However, this rapid economic growth, supported by simple management, simultaneously triggered sharp social inequality and negative lifestyle changes. Culturally, local maritime wisdom, such as the Ruwat Laut ritual, demonstrated resilience, functional adaptation, and commodification as cultural tourism assets. It was concluded that Anyer's economic success was not yet supported by social and ecological sustainability. Therefore, an immediate transition to a structural co-management model, supported by a local regulatory framework, is recommended to more evenly and sustainably distribute tourism benefits.
Co-Authors Ade Fathurohman Anis Zohriah Dimas Zuhri Ahmad E Syarifudin Siti Nuraeni Tia Atikah Umayah Umayah