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All Journal Jurnal Kolaborasi Sains dan Ilmu Terapan Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Hafni Cholida Nasution
Sekolah Tinggi Ilmu Ekonomi IBMI Medan
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Engineering

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The Influence of Price, Promotion, And Service Quality on Consumer's Purchase Interest in Matahari Store Department Hafni Cholida Nasution; Dea Amanda Samosir
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/k1p7j169

Abstract

This study aims to examine the impact of price, promotion, and service quality on consumer purchase intention at Matahari Department Store. The applied research methodology involves the utilization of a survey approach, wherein questionnaires are distributed to a sample of consumers that has been randomly selected. Regression analysis was employed to examine the gathered data to assess the correlation between the independent factors (pricing, promotion, and service quality) and the dependent variable (buy interest). The research findings demonstrate that consumer buying interest at the Matahari Department Store is significantly influenced by pricing, promotion, and service quality. These several aspects collectively have a role in influencing positive consumer views, leading to an increase in purchase intention. The findings above offer significant insights for shop management in developing enhanced marketing strategies for consumer attraction and satisfaction. The study also emphasizes the significance of retail enterprises in comprehending market dynamics and effectively addressing client demands. The findings of this study have significant practical consequences, indicating that initiatives aimed at increasing customer purchasing interest should consider the appropriate control of prices, the implementation of successful promotional techniques, and the enhancement of service quality. The present study establishes a fundamental basis for informing strategic decision-making processes inside the Matahari Department Store, offering a valuable point of reference for future investigations in this particular domain.
Kepatuhan Hukum Perizinan sebagai Determinan Keberlanjutan UMKM: Uji Moderasi Persepsi Nilai di Kota Medan Bayu Teta; Siti Junaidah Hasibuan; Raymond Fransiscus; Hafni Cholida Nasution
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 4 No. 2 (2026): Edisi Januari- Juni In Press
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/juksit.v4i2.107

Abstract

Kepatuhan terhadap perizinan usaha masih menjadi kendala dalam menjaga keberlanjutan UMKM, khususnya dalam implementasi sistem OSS-RBA di Kota Medan. Penelitian ini bertujuan untuk menguji pengaruh kepatuhan hukum perizinan terhadap keberlanjutan UMKM serta peran moderasi persepsi nilai. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory, melibatkan 75 pelaku UMKM sebagai responden yang dipilih melalui purposive sampling, serta dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kepatuhan hukum perizinan berpengaruh positif dan signifikan terhadap keberlanjutan UMKM (β = 0,263; p < 0,05), sedangkan persepsi nilai tidak terbukti memoderasi hubungan tersebut (β = -0,041; p > 0,05). Nilai R-square sebesar 0,806 menunjukkan bahwa model memiliki kemampuan penjelasan yang kuat. Penelitian ini menyimpulkan bahwa kepatuhan terhadap legalitas usaha merupakan faktor kunci dalam meningkatkan keberlanjutan UMKM, sementara faktor persepsi pasar tidak berperan signifikan dalam memperkuat hubungan tersebut.
Co-Authors Bayu Teta Dea Amanda Samosir Raymond Fransiscus Siti Junaidah Hasibuan