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All Journal MEKTEK Jurnal Transportasi Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Sains dan Teknologi Tadulako Jurnal Teknik Indonesia Mutiara: Multidiciplinary Scientifict Journal Berkala Forum Studi Transportasi antar Perguruan Tinggi Nemui Nyimah
Taslim Bahar
Universitas Tadulako
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Transportation Other

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KUALITAS PELAYANAN DAN LOYALITAS PENGGUNAAN OJEK SEPEDAMOTOR SEBAGAI ANGKUTAN UMUM PENUMPANG PERKOTAAN Bahar, Taslim
MEKTEK Vol 15, No 2 (2013)
Publisher : MEKTEK

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Abstract

Limited access to Public Transport (PT) to serve the needs of PT urban population will lead to the emergence of alternative PT. Limited access PT is partly due to the limited size of the geometric road and thelimited range of PT services. This generally occurs in the cities of Indonesia and one of its effects is theemergence of alternative public transport passengers is ojek motorcycles. Ojek Motorcycle(MC) appears dueto user response to the needs of PT and tends to consumer increases in Indonesian cities. How the user'sperception of the ojek MC service and whether the ojek MC still needed as part of the urban public transportpassenger? This study aims to investigate the factors that affect the quality of service and loyalty to the ofMC ojek transport as  urban passenger public transport. Survey has been done in Bandung city and datacollection by questionnaires and interviews directly to the user. The analysis was done with the approach ofthe causal relationship between the factors that influence with method of structural equation modeling(SEM).The study shows that the convenience factor/flexibility, time, Accessibility, safety and driver attitudes providea strong reflection to service quality of ojek MC. Factors pollution caused by the operation of ojek MC doesnot reflect the quality of service. While the indicators: it would continue the use of modes and wouldrecommend the use of other modes to give a good reflection of the loyalty. Quality of service has a stronginfluence on satisfaction, furthermore, satisfaction strong influence on the use of ojek MC loyalty.Keywords: Ojek Motorcycle, SEM, loyalty, service, quality
HUBUNGAN KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS PENGGUNA OJEK SEPEDAMOTOR Bahar, Taslim; Tamin, Ofyar Z.
MEKTEK Vol 12, No 2 (2010)
Publisher : MEKTEK

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Perceived service quality and satisfaction by users is important aspects on service decision making of travel mode choice. Ojek motorcycle (MC) is an informal public transport recently tends to increase used for short distance in Indonesia cities. This study aim to investigate effect and the relationships of service quality, satisfaction and loyalty of usage of ojek’s MC. the study employs a questionnaire survey and home interviews for ojek’s MC users in Bandung City. The analysis is conducted by using structural equation modeling (SEM). The study’s results are as follows: from second order confirmatory factor analysis, it’s found that time reliability and accessibility factors are significant reflection of service quality, but environment factor is not significant. From analysis the structural relationships between latent variables, it is found that service quality influence directly and significantly to satisfaction and then affect loyalty. Finally, it concludes that the ojek’s MC is still popularity used for urban passenger’s public transport, especially for short distance in Indonesia cities
Co-Authors Abulebu, Henny Indriyani Andi Fitri Utari Lukman Arief Setiawan Arief Setiawan B.S. Kusbiantoro B.S. Kusbiantoro Islam, Ahmad Muhammad Syaiful Kumara, A. A Brigita A. Lukman, Andi Fitri Utari Madani, Medinah Wirda Ofyar Z. Tamin Ofyar Z. Tamin Ofyar Z. Tamin Ratnasari Ramlan Raynaldi Dwi Syahputra Russ Bona Frazila Syamsul Arifin Veronica, Meilynda