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Optimization of Factory Location Selection Using the AHP Method Based on Operational Cost Criteria, Logistics Accessibility, and Labor Availability Angger Styo Yuniarti; Arif Kurniawan, Muhammad; Rukmana, Andi; Makin, Samsul
Jurnal Info Sains : Informatika dan Sains Vol. 16 No. 01 (2026): Info sains, 2026
Publisher : SEAN Institute

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Abstract

Factory location selection represents a strategic decision that significantly impacts the long-term operational success of manufacturing companies. This research aims to optimize the factory location selection decision-making process by applying the Analytical Hierarchy Process method, considering three fundamental criteria: operational costs, logistics accessibility, and labor availability. A quantitative approach was employed involving five expert respondents consisting of industrial practitioners and academics to conduct pairwise comparison assessments of four alternative industrial estate locations in West Java. The analysis results indicate that operational costs have the highest priority weight of 0.540, followed by logistics accessibility with a weight of 0.297, and labor availability with a weight of 0.163. Cikampek Industrial Estate emerged as the optimal location with a global priority weight of 0.300, excelling in operational cost efficiency despite having limitations in logistics accessibility. Consistency testing shows Consistency Ratio values ranging from 0.035 to 0.046, confirming the validity of respondent assessments. This research provides practical contributions in the form of a structured decision model that can assist manufacturing company management in making strategic production facility location decisions more objectively and measurably.
PERAN SOSIAL MEDIA DAN E-COMMERCE DALAM MEMASARKAN PRODUK UMKM DODOL PAK OYOT (H. MURAD) KECAMATAN PANONGAN Muhammad Dala Rizfie; Tonny Ari Wibowo; Gusti Nyoman Budiadnyana; Yunianto Agung Nugroho; Shofwatun Hasna; Angger Styo Yuniarti; Dwi ferdiyatmoko cahya kumoro; Yoga Prihastomo; Jaka Suwita; Supriyanto; Mustofa; Bambang Suhartono; Alfiyantani Nugroho; Whan Augustin Ainul Amri; Wulan Rahma Dewi; Thina Oktarina; Istajib Kulla Himmy Azz
Jurnal Abdimas Universitas Insan Pembangunan Indonesia Vol. 4 No. 1 (2026): Februari 2026
Publisher : LPPM Universitas Insan Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jabdimasunipem.v4i1.164

Abstract

Kurangnya pemahaman pelaku UMKM mengenai digitalisasi membuat pelaku UMKM memiliki kendala terhadap pemasaran produk. Salah satunya UMKM Dodol Pak Oyot yang terletak di Kecamatan Panongan Tangerang merupakan pengusaha mikro yang memproduksi makanan dodol tradisional yang menggunakan bahan baku yang berkualitas sehingga produk yang dihasilkan memiliki kualitas yang baik.. Walaupun UMKM ini telah berdiri sejak tahun 1990 dan memiliki ciri khasnya sendiri, namun pemasaran produknya dilakukan melalui mulut ke mulut. Tujuan Pengabdian Masyarakat ini adalah untuk meningkatkan penjualan dan memperluas pasar solusi yang disarankan dengan menerapkan strategi digital marketing yaitu penggunaan sosial media dan e-commerce. Penerapan stategi ini diharapkan dapat meningkatkan penjualan dan memperluas pemasaran dari produk UMKM Dodol Pak Oyot.