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All Journal Journal of Islamic Education Students LEADERIA : Jurnal Manajemen Pendidikan Islam
Irawati
UIN Sultan Syarif Kasim Riau
Education

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SYNERGY OF PUBLIC RELATIONS IN BUILDING INSTITUTIONAL IMAGE AT AL-FARUQI ISLAMIC BOARDING SCHOOL, RIAU Rini Setyaningsih; Fitria Novriani; Irawati
LEADERIA: Jurnal Manajemen Pendidikan Islam Vol. 6 No. 2 (2025): LEADERIA : Jurnal Manajemen Pendidikan Islam
Publisher : Universitas Islam Kiai Haji Achmad Siddiq Jember

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Abstract

Islamic boarding schools face major challenges in shaping a strong institutional image amid competition and technological advancement. This study aims to examine the synergy between public relations and strategic management in strengthening the positive image of Al-Faruqi Islamic Boarding School. Employing a qualitative approach through interviews, observation, and documentation, the findings reveal that public relations strategies are applied internally (communication with teachers, students, and staff) and externally (engaging the community, social media, and direct promotions such as roadshows and brochures). The use of platforms like Instagram, YouTube, and Facebook reflects a digital transformation, although management remains suboptimal. Moreover, the involvement of school leaders in public sermons serves as an effective communication tool. Regular evaluations are conducted to improve strategy implementation. The study concludes that a strategic integration between PR and management significantly enhances institutional image, community trust, and school competitiveness. Practically, the pesantren needs to improve digital media management and internal coordination to sustain its public reputation.
Digital Marketing Management Implementation in an Islamic Integrated Junior High School: A Qualitative Study Anugrah Adisti; Irawati; Rini Setyaningsih; Umar Faruq
Journal of Islamic Education Students (JIES) Vol. 6 No. 2: November 2026
Publisher : Universitas Islam negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jies.v6i2.16775

Abstract

Digital marketing has become an essential strategy for strengthening educational promotion and institutional competitiveness in the increasingly competitive education sector. This study explores the implementation of digital marketing management in an Islamic Integrated Junior High School and examines the factors that facilitate and constrain its implementation. A qualitative descriptive design was employed. Participants included the principal as the key informant, supported by the vice principal for public relations, vice principal for curriculum, school operator, and teachers. Data were collected through interviews, observations, and document analysis and were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. The findings indicate that digital marketing management was implemented through three main stages: planning, implementation, and evaluation. Digital platforms, particularly the school website and social media, were utilized to promote educational services and enhance public engagement. However, the effectiveness of implementation remained limited due to insufficient human resources, the absence of a dedicated digital marketing team, and limited content diversity. Supporting factors included organizational support from the school foundation, adequate technological infrastructure, stakeholder participation, principal leadership, and the readiness of several staff members to adopt digital practices. The study highlights the importance of strategic planning, dedicated human resources, and systematic management in optimizing digital marketing practices for educational institutions.  
Co-Authors Anugrah Adisti Fitria Novriani Rini Setyaningsih Umar Faruq