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All Journal Esteem Journal of English Study Programme Education Management: Jurnal Manajemen Pendidikan Islam (Edium)
Narendra Jumadil Haikal Ramadhan
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Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Esteem Journal of English Study Programme

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PUBLIC RELATIONS STRATEGY IN REALISING VISION, MISSION AND SCHOOL IMAGE Nilla Putri Salsabila; Narendra Jumadil Haikal Ramadhan; Azis Gaffar; Muhammad Amin Nur
Esteem Journal of English Education Study Programme Vol. 8 No. 1 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i1.16670

Abstract

This study aims to determine the strategies used by public relations in realising vision and mission and school image at DDI Mangkoso Junior High School. This research is qualitative research with a case study approach. The primary data source in this study is the Vice Principal for Public Relations. The technique used for data analysis is a direct observation in the field. The results of this study indicate that the public relations strategy in realising vision and mission and school image at DDI Mangkoso Junior High School through several effective steps, namely 1) empowering alumni, 2) delegating competitions, 3) social media content and 4) interactive communication with student guardians. The impact of the public relations strategy in realising vision and mission and school image is the significant increase in the number of new student registrants at DDI Mangkoso Junior High School in the last five years. Through the strategy and its impact, it can be seen that the existence of public relations in the school has a very important role in realizing the vision and mission and school image. This research not only contributes theoretically, but also provides an overview of how to plan and implement effective school communication strategies.
Co-Authors Ahmad Abu Rizki Azis Gaffar Muhammad Amin Nur Nilla Putri Salsabila