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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economics and Economic Policy
Siti Masyita
Universitas Muhammadiyah Sidoarjo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK DALAM MENINGKATKAN SALES GROWTH UMKM KECAMATAN SIDOARJO Sintha Wahyu Arista; Muhammad Rizky; Steven Owen Purnawan; Siti Masyita; Sri Rahayu Murdaningsih; Imelda Dian Rahmawati
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.21

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh aspek digital marketing dan inovasi produk terhadap peningkatan sales growth. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner. Penelitian ini melibatkan 88 responden pelaku UMKM di Kecamatan SIdoarjo. Berdasarkan hasil pengolahan data menunjukkan bahwa digital marketing dan inovasi produk berpengaruh positif signifikan dalam meningkatkan sales growth secara parsial. Hal ini dibuktikan dengan Uji T yang menghasilkan variabel digital marketing diperoleh nilai Thitung = 3,568 dengan tingkat signifikasi 0,001 dan variabel strategi pemasaran diperoleh nilai Thitung = 2,325 dengan tingkat signifikan 0,022. Dengan demikian dapat disimpulkan bahwa, penerapan digital marketing dan strategi pemasaran dalam berbisnis dapat meningkatkan volume penjualan yang lebih besar
Financial Training, Knowledge Management On Financial Competence To Improve Self Awareness In MSMEs At Sepande Village Siti Masyita; Vera Firdaus; Wisnu Panggah Setiyono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6669

Abstract

This research aims to determine the effect of Financial Training, Knowledge Management on financial competence to increase Self Awareness in MSMEs in Sepande Village, Sidoarjo The population and sample for this research are the owners and operators of MSMEs in Sepande Village The research uses descriptive quantitative techniques A questionnaire is used as a data collecting instrument, and the Partial Least Square (PLS) analytic tool is used to process the data. The findings of the study demonstrate that financial training has a positive and significant impact on self-awareness, as does knowledge management. Financial training also has a positive and significant impact on financial competence, and knowledge management has a positive and significant impact on financial competence. Additionally, self-awareness plays a role in mediating the relationship between financial competence and financial training, as well as the relationship between knowledge management and financial competence of MSME actors and owners in Sepande Village. Based on the study's findings, it can be said that Self Awareness, an intervening variable, influences both Knowledge Management and Financial Competence of MSME actors and owners in Sepande Village as well as Financial Competence and Financial Training.
Co-Authors Imelda Dian Rahmawati Muhammad Rizky Setiyono, Wisnu Panggah Sintha Wahyu Arista Sri Rahayu Murdaningsih Steven Owen Purnawan Vera Firdaus