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All Journal Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Tri Waluyo
Faculty of Economics and Business Universitas Nasional Jakarta

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A LITERATURE STUDY ON THE DETERMINANTS OF CONSUMER SWITCHING BEHAVIOR Rahayu Lestari; Resti Hardini; Tri Waluyo; Kumba Digdowiseiso; Khalid Farooq
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.136

Abstract

This study seeks to investigate the factors that determine Consumer Switching Behavior by examining the influences on consumers' choices to switch between brands, products, or service providers. In order to ensure the ongoing success of a business, it is crucial to possess a comprehensive comprehension of consumer switching behavior, given the swiftly evolving market dynamics. The research methodology employed in this study utilizes a Systematic Literature Review (SLR) approach to systematically gather, curate, and analyze relevant findings from existing literature. The study findings revealed that consumer switching is primarily driven by factors such as shifting preferences, economic considerations like price and value, the costs associated with switching, negative experiences, social influence, and the reputation of brands as communicated through social media. The findings and analysis demonstrate that a more profound comprehension of these variables can assist companies in formulating marketing strategies that are both more efficient and adaptable to evolving consumer demands. Ultimately, this research greatly enhances our comprehension of consumer switching behavior dynamics, fortifies the foundation for the formulation of adaptable business strategies, and guarantees the competitiveness of companies in a fiercely competitive market. This research offers valuable insights for companies to enhance customer retention strategies and establish robust consumer relationships by examining the factors that influence consumers' decisions to switch.
THE INFLUENCE OF LOCAL COMMUNITY CULTURE ON GLOBAL MARKETING Tri Waluyo; Rahayu Lestari; Resti Hardini; Kumba Digdowiseiso; Siti Falindah Padlee
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.138

Abstract

This literature study aims to address the global marketing challenges by examining the impact of local community culture. The individual's background exemplifies the intricate interplay between indigenous culture and worldwide marketing tactics. This research employs a Systematic Literature Review (SLR) to examine six decisions in Global Product Policy. It elucidates the impact of local culture on communication, negotiation, and consumer preferences in international markets. The results of the SLR indicate that the adaptation of product, language, and cultural symbols is essential in order to prevent misinterpretation and to ensure that the product remains relevant and appealing. The findings entail the implementation of strategies to accommodate variations in local cultural norms and values, as well as the significance of conforming to local government regulations and policies. The research findings indicate that preserving local community culture in global marketing necessitates an approach that is both sensitive and responsive. This study highlights the imperative for companies to comprehend, esteem, and adjust to indigenous culture in order to establish robust connections with consumers, enhance competitiveness, and attain enduring prosperity in an ever more interconnected global market.
Co-Authors Khalid Farooq Kumba Digdowiseiso Rahayu Lestari Resti Hardini Siti Falindah Padlee