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Resti Hardini
Faculty of Economics and Business Universitas Nasional Jakarta
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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The Influence of Brand Awareness Customer Value and Customer Satisfaction on Interest in Renting Daya Cipta Sejati (Dcs) Cars in Cinere Depok Bimo Putro Karsodimedjo; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.808

Abstract

This study aims to analyze the influence of Brand Awareness, Customer Value and Customer Satisfaction on Renting Interests at Daya Cipta Sejati (DCS) car rentals in Cinere Depok. The research method used is a quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 23 with data collection methods through questionnaires to 100 respondents using the Daya Cipta Sejati (DCS) car rental. The results of this study indicate that the variable Brand Awareness has no positive and significant effect on Renting Interests for Daya Cipta Sehati (DCS) car rentals. Customer Value has a positive and significant effect on Renting Interests for Daya Cipta Sehati (DCS) car rentals., and Customer Satisfaction has a positive and significant effect on Re-Lease Interests for Daya Cipta Sehati (DCS) car rentals
The Effect of Service Quality, Trust and Customer Satisfaction on the Behavioural Intention of BTN Batara Savings Customers at Bank BTN KC Depok Nurul Hasanah; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.815

Abstract

This study aims to determine the effect of service quality, trust and customer satisfaction on the behavioural intention of BTN Batara Savings customers at Bank BTN KC Depok. The sample in this study was 100 respondents who used BTN Batara Savings at Bank BTN KC Depok. This study used primary data with a data collection method through questionnaires distributed to 100 respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) program version 24.0. From the results of multiple linear regesion analysis, using a t test where Service Quality (X1) does not have a positive and significant effect on Behavioural Intention because it has a total score of -2.083 < 1.984. Trust (X2) has a positive and significant effect on Behavioural Intention with a score of 2,193 > 1,984 and Customer Satisfaction (X3) has a positive and significant effect on Behavioural Intention with a score of 3,599 >1,984. So it can be concluded that Service Quality does not have a positive effect on Behavioural Intention, while Trust and Customer Satisfaction have a positive and significant influence on Behavioural Intention.
The Influence of Service Quality, Trust, and Company Image on Customer Loyalty at Bank Mandiri Tebet South Jakarta Branch Ayumi Alica Putri; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.818

Abstract

This study aims to analyze how much influence the quality of service, trust and company image on loyalty. This quantitative study used primary data obtained from the distribution of questionnaires to 100 respondents. Research methods with descriptive analysis and inferential analysis. Data analysis through several tests with instrument tests, multiple linear regression correlation analysis, model feasibility tests and hypothesis testing. The results of regression analysis in this study provide clues that a positive influence was found on purchasing decisions based on the results shown in the regression equation Y = 0.303 X1 + 0.253 X2 + 0.395 X3. In the results of the feasibility test of the model obtained, where the amount of significance value is 0.000 shown in the ANOVA table which means the model is feasible to be used in research based on the significance value obtained. The conclusion on the hypothesis is partially obtained the significance value on the service quality variable which is 0.000, while on the confidence variable where the magnitude is 0.004 and the significance result on the company's image variable which is 0.000. Therefore, it was partially concluded that the three independent variables in this study gained a positive and significant influence on customer loyalty at Bank Mandiri Tebet, South Jakarta. Management is advised to pay more attention to the company's image factor to focus more on improving reputation which in the end is expected to contribute more to increasing customer loyalty, because the company's image has the greatest contribution value in terms of influencing loyalty and in order to further improve the quality of its services must focus more on increasing the speed and responsiveness of employees so that the company's goals are The whole can be achieved.
Co-Authors Ayumi Alica Putri Bimo Putro Karsodimedjo Kumba Digdowiseiso Kumba Digdowiseiso Nurul Hasanah