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All Journal Measurement : Jurnal Akuntansi Jurnal Algoritma Jurnal Media Pengabdian Komunikasi
Dwirani Fauzi Lestari
Universitas Garut
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Analisa Inkubasi Desa Wisata Kabupaten Garut Melalui Icon Produk dan Digital Marketing Hani Siti Hanifah; Marissa Disthy Putri; Dwirani Fauzi Lestari; Yosep Septiana
Jurnal Algoritma Vol 23 No 1 (2026): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.23-1.3317

Abstract

Tourism village development is an important strategy for improving the economy and welfare of rural communities through professional, effective, and sustainable tourism destination management. Sustainable tourism is expected to reduce poverty, minimize social inequality, strengthen village development funding, and maintain public order. However, the success of tourism village development greatly depends on the synergy of village institutions, particularly in the implementation of Village-Owned Enterprise (BUMDes) policies, both in terms of strengthening product icons and digital marketing. This study uses a qualitative approach. Primary data were obtained through interviews with BUMDes managers, MSME actors, tourism village managers, and the Village Community Empowerment Agency (BPMD) in Garut Regency, while secondary data were sourced from literature, journals, and relevant websites. The research population included tourism villages and legally registered BUMDes in Garut Regency, with a sample consisting of six tourism villages, 30 respondents, and four informants selected using purposive sampling. Data validity was tested using triangulation techniques. The results show that tourism village development through digital marketing, product icons, and tourism village incubation approaches achieved varying outcomes. The implementation of digital marketing and product icon development remains suboptimal, as indicated by the limited use of digital platforms and the lack of competitive flagship products. In contrast, the tourism village incubation aspect is relatively better, reflected in the fairly well-organized BUMDes organizational structure and relatively active community involvement, although it has not yet been formally accumulated. Therefore, collaboration among stakeholders needs to be strengthened in order to realize sustainable and competitive tourism villages.
Peningkatan Kepatuhan Pajak Restoran Melalui Analisis System Thinking Desty Deswita; Muslim Alkautsar; Dwirani Fauzi Lestari
MEASUREMENT : Jurnal Program Studi Akuntansi Vol 20, No 1 (2026): MEASUREMENT : JURNAL AKUNTANSI JUNI 2026
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/mja.v20i1.9041

Abstract

The culinary and tourism sector in Garut Regency has experienced significant development with the increasing number of restaurants, cafes, and tourist destinations that have the potential to boost regional revenue through restaurant and hotel taxes. Compliance of restaurant taxpayers is one of the key factors for increasing revenue for the region. This study aims to analyze the improvement of restaurant taxpayer compliance in Garut Regency. The research method uses descriptive qualitative methods and system thinking analysis. The object of this research is related to taxpayers' understanding, the implementation of digitalization, and restaurant tax compliance in Garut Regency. The research results show that taxpayers' understanding in Garut Regency is still limited to administrative aspects without being supported by an in-depth understanding of general tax regulations, the applicable tax system, and the role of taxes. The implementation of digitalization has provided convenience and efficiency but has not been optimally utilized and has not been able to encourage consistent compliance. Based on system thinking analysis, it indicates that the leverage points for improving compliance lie in strengthening educational socialization, increasing digital literacy, and optimizing the use of digital systems so that voluntary and sustainable compliance can be formed.
Kemandirian Ekonomi Ibu Rumah Tangga Melalui Inovasi Olahan Kentang Mustofa Marti Dewi Ungkari; Novie Susanti Suseno; Wahyuningsih Wahyuningsih; Irma Rosmayati; Dwirani Fauzi Lestari
Jurnal Media Pengabdian Komunikasi Vol 6, No 1 (2026): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v6i1.1372

Abstract

Pemberdayaan masyarakat memegang peranan strategis dalam mendukung kemandirian ekonomi keluarga, khususnya bagi kelompok ibu rumah tangga di Kelurahan Muara Sanding, Kabupaten Garut. Wilayah ini memiliki potensi lokal komoditas kentang olahan, khususnya kentang mustofa krispi. Kendati demikian, kelompok mitra menghadapi kendala utama berupa ketidakkonsistensi kerenyahan produk, minimnya standar higienitas (Good Manufacturing Practices), pengemasan tanpa branding, serta keterbatasan pemasaran konvensional. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan teknis produksi, kualitas produk, inovasi pengemasan, serta kemampuan pemasaran digital kelompok ibu rumah tangga. Metode pelaksanaan mengadopsi pendekatan Participatory Action Research (PAR) yang melibatkan 10 orang ibu rumah tangga melalui empat tahapan utama: persiapan lapangan, pelatihan teknis dan kualitas, inovasi produk dan branding, serta digitalisasi pemasaran dan pendampingan legalitas. Teknologi tepat guna yang diserahterimakan meliputi alat pasrah kentang presisi, mesin spinner sentrifugal, dan mesin sealer. Hasil kegiatan menunjukkan peningkatan efisiensi preparasi bahan hingga 60–70%, daya simpan kerenyahan kentang mencapai 3–4 bulan secara alami, adopsi kemasan higienis (standing pouch berlabel eksklusif), serta terbentuknya saluran pemasaran digital via Instagram dan WhatsApp Business. Selain itu, pendampingan legalitas usaha P-IRT dan Sertifikasi Halal berhasil diinisiasi. Kegiatan ini terbukti mampu mentransformasi produsen rumahan tradisional menjadi kelompok usaha bersama yang mandiri dan berkelanjutan.
Co-Authors Desty Deswita Hani Siti Hanifah Irma Rosmayati Marissa Disthy Putri Marti Dewi Ungkari Muslim Al Kautsar Novie Susanti Suseno Wahyuningsih Wahyuningsih Yosep Septiana