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All Journal Equilibrium Point : Jurnal Manajemen Bisnis
Nurul Wahdini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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ANALISIS PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND AWARENESS YANG BERDAMPAK TERHADAP PEMBENTUKAN BRAND IMAGE Nurul Wahdini
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 2, No 2 (2019): EQUILIBRIUM POINT : JURNAL MANAJEMEN DAN BISNIS
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v2i2.391

Abstract

Social media is a group of internet-based applications built on the ideological and technological framework of Web 2.0, and enables the creation and exchange of information content from internet users. Web 2.0 is the basis for the formation of social media. ) to Brand Awareness (X2) and Brand Image (Y) to PT XL Axiata.The sampling technique used in this study the author uses descriptive methods using survey techniques where each member of the population has the same opportunity to be chosen as a sample as a whole, the sample in this study were 124 samples. The results of the analysis show that there is a significant and positive influence between social media and brand awareness and the brand image of PT XL Axiata. This is possible because consumers of telecommunications operators who currently tend to do a lot of activities and find information about products from social media due to easy ways so that consumers feel the great benefits that can be obtained by using social media.
PENGARUH LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA UD MUNCUL AGUNG Bambang Nurakhim; Nurul Wahdini; Debby Hernita Damanik
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 5, No 2 (2022): Equilibrium Point : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v5i2.196

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh lingkungan kerja terhadap kinerja karyawan pada karyawan ud muncul agung. Dengan menggunakan data kuantitatif.Hasil menunjukkan bahwa lingkungan kerja sangat berpengaruh terhadap kinerja karyawan pada ud muncul agung dimana sesuai dengan hasil penelitian bahwa lingkungan kerja berpengaruh terhadap kinerja karyawan. Hal tersebut bisa dilihat dengan data-data melalui hasil beberapa pertanyaan yang ada didalam instrument kuesioner.Dalam hal ini, bisa disimpulkan bahwa pentingnya memperhatikan lingkungan disekitar sehingga pekerjaan tidak terhambat oleh adanya beberapa faktor yang bisa menghambat pekerjaan salah satunya adalah tempat dan kenyamanan kerja.Kata kunci : Lingkungan Kerja dan Kinerja Karyawan
Co-Authors Bambang Nurakhim Debby Hernita Damanik