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Pengaruh E-Service Quality Dan E-Trust Terhadap E-Customer Loyalty Melalui E-Customer Satisfaction (Studi pada Pengguna E-Commerce Bukalapak di Kota Bandung) Dwiky Chaeruliansyah; Veronika Santi Paramita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9880

Tujuan dari penelitian ini adalah untuk menyelidiki bagaimana e-customer satisfaction bertindak sebagai mediator antara e-service quality dan e-customer loyalty. Selain itu, penelitian ini menyelidiki penurunan pengguna aplikasi e-commerce Bukalapak antara tahun 2020 dan 2023. Pada tahun 2017, Bukalapak merupakan salah satu perusahaan rintisan yang sukses di Indonesia. Saat ini, bukalapak masih aktif dalam persaingan dengan platform e-commerce lainnya. Namun, data dari Top Brand Index Bukalapak menunjukkan penurunan dari tahun 2020 hingga 2023. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner online secara langsung kepada siswa berusia antara 18 dan 30 tahun. Jumlah responden sebanyak 120 orang, yang dipilih secara purposif, merupakan sampel total penelitian ini. Analisis data dilakukan menggunakan software SPSS 25, dengan metode yang melibatkan uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis, serta uji sobel. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-customer satisfaction, e-trust berpengaruh positif dan signifikan terhadap e-customer satisfaction, e-service quality berpengaruh positif dan signifikan terhadap e-customer loyalty, e-trust berpengaruh positif namun tidak signifikan terhadap e-customer loyalty , e-customer satisfaction berpengaruh dan signifikan terhadap e-customer loyalty, e-service quality berpengaruh signifikan terhadap e-customer loyalty melalui e-customer satisfaction dan e-trust berpengaruh signifikan terhadap e-customer loyalty melalui e-customer satisfaction.

Pengaruh Celebrity Endorser Dan Instagram Ads Terhadap Minat Beli Produk Lipstik Wardah Melalui Brand Awareness Sebagai Variabel Intervening Di Kota Cimahi Nabila Dwi Reina Wijaya; Veronika Santi Paramita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11999

Tujuan penelitian ini untuk mengetahui pengaruh celebrity endorser dan instagram ads terhadap minat beli produk lipstik Wardah melalui brand awareness sebagai variabel intervening di Kota Cimahi. Jumlah sampel yang digunakan yaitu 120 responden dengan teknik convenience sampling. Sumber data dalam penelitian ini diperoleh melalui penyebaran kuesioner yang sudah dinyatakan valid dan reliabel serta sudah lolos melewati uji asumsi klasik, untuk melakukan pengujian hipotesis pada penelitian ini menggunakan uji regresi berganda dan uji sobel. Alat yang digunakan untuk melakukan pengujian yaitu software SPSS versi 26. Hasil penelitian menunjukkan celebrity endorser berpengaruh positif terhadap brand awareness, instagram ads berpengaruh positif terhadap brand awareness, celebrity endorser berpengaruh positif terhadap minat beli, instagram ads berpengaruh positif terhadap minat beli, brand awareness berpengaruh positif terhadap minat beli. Kemudian, brand awareness berperan dalam memediasi pengaruh celebrity endorser terhadap minat beli, dan brand awareness berperan dalam memediasi pengaruh instagram ads terhadap minat beli.

Driving Firm Value Through Sustainability: The Role of Carbon Emission Disclosure, Eco-Efficiency, and Green Innovation in Indonesian Energy Companies Fidya Ayundira; Veronika Santi Paramita
Moneta : Journal of Economics and Finance Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v4i1.1308

This study examines the effects of eco-efficiency, green innovation, and carbon emission disclosure on firm value among energy companies listed on the Indonesia Stock Exchange during 2020–2024. A quantitative panel data approach was employed using secondary data obtained from annual financial reports and sustainability reports. The final sample consisted of 16 energy companies with 5 years of observation, resulting in 80 company-year observations. Panel data regression analysis was applied to investigate the causal relationships among the study variables. Carbon emission disclosure was calculated using GRI 305. The empirical results indicate that green innovation has a positive and significant impact on firm value. Conversely, carbon emission disclosure has a negative impact on firm value. Meanwhile, ecological efficiency does not show a significant impact on firm value. Overall, the findings suggest that Indonesian investors place greater emphasis on innovation-oriented sustainability strategies rather than solely on efficiency- or compliance-based environmental measures when evaluating firm value in the energy sector.

When Environmental Transparency Meets Profitability: The Impact of Carbon Emission Disclosure and Green Investment on Firm Value in Mining Companies Jihan Putri Syabila; Veronika Santi Paramita
Moneta : Journal of Economics and Finance Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v4i1.1310

This study examines the valuation of publicly listed mining companies in a specific sub-sector on the Indonesia Stock Exchange during 2020–2024, a period marked by increasing global attention to climate change and ESG transparency. The mining sector faces growing scrutiny due to its carbon emissions and role in the transition toward a sustainable economy. This research analyses the impact of carbon emission disclosure and green investment on firm value, with profitability as a moderating variable. A quantitative descriptive-causal approach was employed using secondary panel data from financial and sustainability reports. Eight mining sub-sector companies were selected through purposive sampling, and the data were analysed using panel data regression and moderated regression analysis (MRA). The results show that green investment does not significantly affect firm value. In contrast, carbon emission disclosure has a negative effect on firm value, indicating that increased transparency may heighten investor concerns regarding environmental risks and compliance costs. However, profitability significantly moderates this relationship by reducing the negative impact of carbon emission disclosure and strengthening the effect of sustainability practices on firm value. These findings imply that transparent carbon emission reporting should be accompanied by strong profitability to enhance firm value. This study extends prior sustainability and firm value research by providing empirical evidence on the moderating role of profitability in Indonesia’s mining sub-sector.

Determinants of Purchase Decisions for Honda Vario Automatic Motorcycles in Bandung City: The Role of Product Design, Product Quality, and Price Tubagus Muhamad Turnawan; Veronika Santi Paramita
Commercium : Journal of Business and Management Vol. 4 No. 1 (2026): February 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i1.1363

The development of the Indonesian two-wheeled automotive industry has intensified competition in the automatic motorcycle segment, highlighting the importance of factors influencing purchasing decisions. The purpose of this study aims to analyze the effects of product design, product quality, and price on purchasing decisions for Honda Vario automatic motorcycles in Bandung City. A survey method was used in a quantitative research approach, and data was gathered by distributing questionnairesto Honda Vario consumers. Respondents were selected probabilitas sampling according to preset standards, yielding a total sample of 100 consumers. Multiple regression analysis was used to examine the relationships between variables. The results indicate that product quality and price have a positive and significant effect on purchasing decisions, while product design does not show a significant effect. These findings suggest that consumers of Honda Vario prioritize functional performance and economic considerations over visual design aspects when making purchasing decisions. The study provides practical implications for manufacturers and marketers to emphasize product quality improvement and competitive pricing strategies.

Market Response to the Opening of GIIAS 2025: Empirical Evidence from Electric Vehicle-Related Stocks on the Indonesia Stock Exchange (ISE) Dina Rahmawati; Veronika Santi Paramita
Sinergi International Journal of Accounting and Taxation Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v4i1.1007

The automotive industry is shifting toward electric vehicles, supported by Indonesian government policies and incentives. The opening of GIIAS 2025, which showcases electric vehicle innovations, may influence investor reactions in the Indonesia Stock Exchange. However, studies examining the impact of large-scale auto exhibitions such as GIIAS 2025 on abnormal returns and trading volume are still limited. Therefore, this study aims to fill this gap by analyzing how the capital market responds to the opening of GIIAS 2025, emphasizing its role as a multi-information event that may provide incremental insights beyond conventional event-study settings. This study employs a quantitative approach using the event study method to examine five automotive companies engaged in electric vehicle development. The observation period spans 10 days before the event, the event day, and 10 days after the event. The analysis applies descriptive statistics, normality tests, and one-sample t-tests to evaluate abnormal returns, while paired sample t-tests used to compare average abnormal returns and trading volume before and after the event. The findings indicate that only a few days surrounding the GIIAS 2025 opening show statistically significant abnormal returns. However, there are no significant differences in average abnormal returns trading volume when comparing the pre- and post-event periods overall. These results suggest that the information conveyed during the GIIAS 2025 opening did not generate a strong market reaction, supporting the semi-strong form of the efficient market hypothesis, which posits that markets quickly incorporate publicly available information into stock prices, even if the overall impact is not substantial.

Assessing the Influence of Brand Equity Dimensions and Product Quality on Consumer Loyalty: Study of Lifebuoy Soap in DKI Jakarta Savina Alfi Sahrin; Veronika Santi Paramita
Sinergi International Journal of Management and Business Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v4i1.975

This study examines the influence of brand awareness, brand image, and product quality on customer loyalty toward Lifebuoy soap in the DKI Jakarta area, considering the increasingly competitive personal care market that requires companies to build strong and sustainable relationships with consumers. A quantitative research approach was employed by distributing structured questionnaires to 96 respondents who were selected using customized sampling techniques to ensure relevance to the research objectives. The data collected from the respondents were processed and analyzed using multiple linear regression analysis to identify both partial and simultaneous effects of the independent variables on customer loyalty. The findings reveal that brand awareness, brand image, and product quality each have a positive and significant effect on customer loyalty toward Lifebuoy soap, indicating that consumers are more likely to remain loyal when they are familiar with the brand, perceive it positively, and believe that the product delivers consistent quality. Furthermore, the results demonstrate that when these three variables are considered together, they exert a strong combined influence on customer loyalty, highlighting the importance of an integrated branding and quality strategy. Among the variables analyzed, brand image emerged as the most dominant factor affecting customer loyalty, suggesting that consumers’ overall perceptions, associations, and emotional connections with the brand play a crucial role in sustaining long-term loyalty. These findings imply that while brand awareness is important in attracting consumers, it is not sufficient on its own to maintain loyalty unless it is supported by a strong brand image and high product quality. Therefore, companies should prioritize strengthening brand image and maintaining product quality to enhance customer loyalty in the long term.

Enhancing Firm Value Through Green Investment and Green Innovation: Does Firm Size Matter in Indonesia's Energy Industry? Andini Ayu Lestari; Veronika Santi Paramita
Summa : Journal of Accounting and Tax Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/summa.v4i1.1346

Increased productivity in the energy sector has led to environmental degradation, requiring companies to address these challenges through green investment and green innovation as strategies to enhance corporate value. This study investigates the impact of these green initiatives on firm value and explores how company size moderates these relationships within energy sector companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2024. The research employs quantitative techniques and a descriptive-causal analysis approach. Using purposive sampling, nine out of 91 energy firms were selected. Data from financial, sustainability, and annual reports were analyzed using panel data regression and moderated regression analysis (MRA) via EViews 13. The findings indicate that green investment negatively affects firm value, whereas green innovation has a positive impact. Both factors influence firm value simultaneously. Notably, MRA results reveal that firm size strengthens the influence of green investment on firm value but does not moderate the effect of green innovation. The novelty of this research lies in demonstrating that firm size is a key factor that strengthens the influence of green investment on firm value, suggesting that the negative impact can be mitigated by larger firms' superior resource capacity. Consequently, energy companies should prioritize green innovation and enhance the efficiency of green investments. Large companies, in particular, should leverage their superior resource capacity to enhance the effectiveness of green investment in optimizing company value. Future research is encouraged to expand the sample size and observation period and to explore additional variables beyond firm size.

Leveraging Sustainability: How Firm Size Shapes the Value-Creating Effects of Carbon Emission Disclosure and Environmental Performance on Firm Value Ranti Ardelia; Veronika Santi Paramita
Summa : Journal of Accounting and Tax Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/summa.v4i1.1347

As the severity of global warming escalates, investors increasingly favor firms demonstrating strong environmental responsibility, underscoring the growing importance of sustainability in capital market decisions. This study examines the effect of carbon emission disclosure and environmental performance on firm value, considering firm size as an interaction factor within IDX-listed energy firms during the 2019–2024 period. This study utilizes longitudinal secondary datasets sourced from audited financial disclosures and corporate sustainability reports. The sample consists of 11 energy companies selected through purposive sampling. Carbon emission disclosure is measured using the GRI 305 index. Environmental performance is proxied by PROPER ratings. Firm value is calculated by price-to-book value (PBV), and the natural logarithm of total assets represents firm size. Data were analyzed using panel data regression and Moderated Regression Analysis (MRA). The results indicate that carbon emission disclosure does not significantly affect firm value. Environmental performance, however, shows a negative influence on corporate valuation. Furthermore, firm size does not moderate the relationship between carbon emission disclosure and firm value, but it significantly moderates the relationship between environmental performance and firm value. These findings indicate that environmental performance is generally perceived by the market as a cost-intensive activity, exerting a negative effect on firm value, particularly for smaller firms. However, the positive interaction between environmental performance and firm size suggests that larger firms can leverage their scale to translate environmental efforts into relatively greater value creation, highlighting the importance of aligning sustainability strategies with firm size for long-term value.

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